Paid Ads Playbook · 16 pages · Free
The Meta Ads Playbook
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? Nineteen tactics for getting Meta advertising to pay.
What's inside
11 chapters · 16 pages · ~12 minutes to read
Why run Meta ads?
Speak your audience's language with local details
Know your audiences
Forget casting a wide net
Not everyone seeing your ad knows you
Lookalike audiences
Custom audiences can be a goldmine tactic
Develop a lead magnet, and beware ad fatigue
Audience decay, and the pain points Instagram craves
Segmentation and trendjacking
UGC as ad creative, and editorial ads
Built for
Written for teams that own Paid Ads.
- ✓Advertisers running Meta campaigns that have stopped improving
- ✓Founders who want to understand what their agency is actually doing
- ✓Ecommerce and local businesses whose audience lives on Facebook and Instagram
- ✓Anyone about to build their first lookalike or custom audience
Read it yourself
Get the The Meta Ads Playbook free
Email delivery. Includes templates, checklists, and the implementation plan.
Send me the PDF →Or have us apply it
Free 30-min strategy session
We'll review your site and show you the 1-3 highest-leverage changes from this playbook for your business.
Book strategy session →More like this
Related playbooks
Paid Ads
The Meta Playbook
Executives are on LinkedIn for forty minutes a week and on Instagram every evening. How to reach them there, what to say, and what changed in Meta's targeting since the last time you tried.
Paid Ads
The Hyper-Targeted Growth Playbook
Stop throwing money at the wall. Four parts and sixty-odd boxes: who you are talking to, how to reach only them, what to say, and the pre-flight checks that stop a campaign failing on a 404.
Paid Ads
The PPC Playbook
What nine years and $32 million of Google Ads taught us about outsmarting competitors instead of outspending them. One client, five ideas that transfer to any account.