The Meta Playbook
Executives are on LinkedIn for forty minutes a week and on Instagram every evening. How to reach them there, what to say, and what changed in Meta's targeting since the last time you tried.
9 chapters Β· 12 pages Β· ~9 minutes to read
The off-duty executive
What changed in targeting
Finding executives without job titles
Your own data
Creative that does the targeting
The low-friction funnel
Lead forms and lead quality
Budget, structure, measurement
Worksheet: the 90-day launch plan
Written for teams that own Paid Ads.
B2B marketers whose entire paid budget currently sits in LinkedIn
Teams priced out of LinkedIn's auction and looking for a cheaper route to the same buyer
Founders selling to executives who are hard to reach during working hours
Anyone who tried Meta for B2B before the targeting options changed
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Open access. Includes templates, checklists, and the implementation plan.
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