Paid Ads Playbook · Free
PPC Playbook
Behind the scenes of a $12 million Google Ads campaign that beat Australia's largest non-renewable retailer by 30% on sales margin. Reveals the five principles that delivered 20% conversion rates and a 536% reduction in cost per action — from $420 down to $66.
Real results from this framework
“We took an Australian business from a one room office to becoming the No 1 Australian retailer in less than 5 years. In the process, we spent 12 million dollars running Google ads.”
— Mojo Dojo client, name withheld on request
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