Paid Ads
PPC Playbook
Behind the scenes of a $12 million Google Ads campaign that beat Australia's largest non-renewable retailer by 30% on sales margin. Reveals the five principles that delivered 20% conversion rates and a 536% reduction in cost per action — from $420 down to $66.
Published
March 2026
Difficulty
Intermediate
Format
Cost
Free
About This Playbook
Inside the PPC Playbook
We took an Australian business from a one room office to becoming the No 1 Australian retailer in less than 5 years. In the process, we spent 12 million dollars running Google ads. In this book we detail how we got
Proven Results
Results from applying this playbook
370% increase in paid conversion
536% reduction in cost per inquiry
700% increase in brand awareness
Insights of planning, execution and the results of $12 Million PPC campaigns
Top 5 concepts employed with PPC campaigns
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