Paid Ads Playbook · 12 pages · Free
The PPC Playbook
What nine years and $32 million of Google Ads taught us about outsmarting competitors instead of outspending them. One client, five ideas that transfer to any account.
What's inside
9 chapters · 12 pages · ~9 minutes to read
The campaign
How it was planned
Scarcity
Social proof
Urgency
Recovery
Beyond the click
Inside the account
Worksheet: your first 90 days
Built for
Written for teams that own Paid Ads.
- ✓The people who approve the ad budget
- ✓Founders competing against a much larger advertiser
- ✓PPC managers whose account is efficient but has stopped growing
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