Pay Per Click Management services

As an advertiser, you bid on a particular keyword or a relevant phrase for your product. The amount of bid is directly related to the relevancy of your key phrase and your product. This will, in turn, enable your ad to appear in a range of places including the search results.

In addition to getting on top of Google or other sponsored search results, we can help you with the following:

• Creating a laser focused PPC strategy
• Helping you focus on conversion including Inquiries or sales
• Track and report on conversions
• Track keywords and value of conversions
• Improve Google Adwords quality score or improve your placement max campaigns
• Improve ROI for each dollar spent on pay-per-click advertising

How are we different to other PPC experts ?

You have a budget. You know your potential and ideal customers. You have been trying to have a maximum reach using various offline and online marketing strategies.

You have not been able to make a significant impact on your targeted demographics. Getting us to manage the account means improving your account quality score and at the same time spending on keywords that will get you sales

• Our Google Ads team have experience dealing with large volume accounts
• Our FB ads team have consistently returned over 4X ROAS for eCommerce clients.
• We know the variations in pay per click campaigns and utilize internal as well as indutry leading tools to maximize returns
• Our LinkedIn ads team have been running demand generation campaigns for Australia’s largest companies
• We use options like “broad matching” and ”negative keywords” to maximize your results
• We have an extensive experience in managing thousands of keywords and spotting trend in PPC campaigns
• We will take time to test out different combinations and perform various tests to maximise your sales

One of the most critical aspects of success in PPC is setting appropriate bids for individual keywords. Bidding extremely high for not so “useful” keywords may make you lose traffic. Bidding too low for keywords that can potentially trigger great business opportunities is avoidable with proper bid strategies.

Setting appropriate bidding options, matching your prospective clients to the right ads and getting them to take action are paramount for getting ahead in search engine marketing.

We will help you with

• Setting effective measurement tools and goals
• Measuring target values and analysis
• Measuring PPC effectiveness vs. the goal of the campaign
• Measuring brand outreach and conversions
• Various reports implicating cost vs. returns analysis

From keyword research to competitor intelligence, from appealing ad copies to compelling offer highlights – Pay Per Click Advertising requires not only excellent planning but also a detailed understanding of visitor psychology, PPC ecosystem and user behavior to information presented.

There are a lot of advantages and immediate benefits of using a pay per click management services:

• As a business owner, you have complete control over your daily ad spend and your budget
• You can specify the type of websites or content networks that you want your ads to appear
• Effectively take advantage of geographic targeting enables you to connect to the people you serve
• PPC and more specifically Adwords provides the ability to show different pages to different types of visitors

While pay per click advertising provides you with the ability to get your business in different search engines and content networks, managing your PPC advertising could become tough if expert support is unavailable.