John Rambrandt
John Rambrandt
I’m a computer engineer who spends my time building for the Web and contributing to open source, but I’ve always been obsessed with how things break. I treat cybersecurity as a puzzle that involves both code and people, blending technical defense with a deep dive into the psychology of social engineering. My goal is simple: build tools that are open, scalable, and actually resilient against real-world threats.
Articles
Written by John Rambrandt(6 articles)
Google Ads
Google Ads counted three conversion actions on one lead. Target CPA optimised to the sum
One good lead registered three times. Smart bidding optimised to the inflated count. And the API field that says a conversion action isn't counted turned out to be the wrong field to trust.
Google Ads
Google Ads Ad Strength 'Excellent' converted at 1.3% vs 3.8% for 'Good' across $75k
In one account, ads rated Excellent converted at a third the rate of ads rated Good, and Poor ads had the best click-through rate. Ad Strength is a diversity score, not a performance score.
Meta is selling organic reach for a flat fee.
For fifteen years, agencies sold clients a dream: "earned media" on someone else's property. We called it organic social and treated it as the free layer, the place where good content and clever optimization could skip the media budget entirely. Meta ads would be layered on top of this earned media.
Why Open Web Content is Now Just Free Training Data
Ask.com is dead
Fit Test Australia - The Truth
The truth about Fit Test Australia's unfounded allegations, defamatory reviews, and attempted extortion against Mojo Dojo. We present the facts and evidence.