Austin's Shopify Development Partner
Austin Shopify development for brands scaling out of a launch phase into real order volume. Stores built quickly in year one usually break in year two, so we rebuild the foundations while keeping the storefront trading throughout.
Real Mojo Dojo clients, on the record.
From launch-phase store to a platform that can scale.
The Austin-Round Rock-San Marcos metro added 53,796 residents in the year to July 2025 and became the second-fastest growing large metro in the country. The region is full of young companies, and plenty of them sell physical products: apparel and outdoor brands, food and drink startups, hardware from tech founders and merch from the music scene.
Many of those brands launched fast. A theme was picked, a few apps were installed and the store went live in a weekend. That is the right decision in year one. By year two, the same store is carrying ten times the orders, a subscription program, a wholesale channel and three people editing it, and the shortcuts start to cost real money in slow pages, broken integrations and lost checkouts.
Buyers here are demanding too. Tech employed nearly 203,000 people in the region at the end of 2023, about 16.2% of the workforce, and 93.8% of city households have broadband. Shoppers notice a slow or clumsy store immediately.
We rebuild Shopify and Shopify Plus stores for that second stage without taking them offline: cleaner theme code, a rationalized app stack, proper integrations and eCommerce SEO foundations that survive the move.
Shopify development in Austin: a market growing up fast.
Sourced figures on growth, the tech workforce and US online retail.
Industries we help in Austin.
Six kinds of business in the region that outgrow their first Shopify store, and what we build next.
Founder-led consumer brands
Hardware, apparel and lifestyle products from teams with tech backgrounds, who want headless storefronts, clean data in their analytics stack and integrations that do not break.
Live music, festivals and merch
Band, venue and festival stores that go from quiet to overwhelmed around SXSW or ACL, with pre-orders, limited drops and inventory that syncs with on-site sales.
Semiconductor and industrial suppliers
With major fab investment in Taylor and across the metro, suppliers are moving trade ordering online. We build Shopify Plus B2B with company accounts, net terms and quote requests.
Health and wellness products
Supplements, fitness gear and wellness brands with subscriptions, clear product claims and review content that helps first-time buyers commit.
Home goods for new households
The five metro counties added 31,897 housing units in a year. Furniture and home brands get bulky-item shipping, local delivery zones and financing options at checkout.
Campus and student retail
The University of Texas enrolled a record 55,000 students in fall 2025. We build stores for spirit wear, gear and student essentials that can handle the fall rush.
Has your Austin store outgrown its launch build?
Talk to our Shopify developers about a rebuild that keeps you trading, a Shopify Plus upgrade, a headless storefront or a migration from Magento or WooCommerce.
What conversion-focused eCommerce work delivers.
Numbers from Mojo Dojo eCommerce work for clients elsewhere in the world. None of them describe the Texas market. The full stories are in the case studies further down.
Why scaling brands choose Mojo Dojo for Shopify and Shopify Plus.
Stores built quickly in year one usually break in year two. Over 15 years of platforming and replatforming brands on Shopify and Shopify Plus, we have developed a way of rebuilding foundations while the storefront keeps trading, so growth does not stall while the store catches up.
We are a web design and development agency with deep marketing expertise, so the people rebuilding your store understand the campaigns, analytics and search traffic that depend on it.
Shopify is a hosted platform that lets businesses of any size sell, ship and manage inventory. It removes a lot of engineering work, but scaling it well still takes an experienced Shopify developer and designer who know where launch-phase stores tend to crack.
Our project managers, designers, developers and SEO experts give your team the information to make good decisions for this stage and the next, and keep the rebuild easy on your staff. That approach has converted millions in sales for our clients.
Our Shopify services
- Shopify development
- Shopify planning & discovery
- Shopify headless
- Shopify Plus development agency
- Shopify website design
- Shopify theme development
- Shopify SEO and our Shopify SEO agency
- Magento to Shopify migration
- Shopify alternatives
Why Shopify beats a custom platform you have to maintain.
Shopify takes care of hosting, uptime and security. We fix the shortcuts that growing stores accumulate.
Paying developers for every update
Custom platforms need developers to patch and update the code on a regular basis.
Free updates and platform uptime
You receive free updates to the code, uptime from the Shopify platform and access to a range of functions for a set monthly subscription.
A launch-phase store carrying year-two volume
Quick theme edits, duplicate apps and one-off scripts pile up until every change risks breaking something else.
Rebuilt foundations, no downtime
We audit the theme, apps and custom code, rebuild the core on a clean Online Store 2.0 theme and switch over in stages while the live store keeps selling.
Tax settings that did not keep up
Selling into more states, running wholesale orders and joining promotions like the Texas sales tax holiday exposes gaps in a basic tax setup.
Tax and compliance configured properly
We configure Shopify Tax, exemptions for wholesale accounts and product tax categories, and connect your accounting stack so the numbers reconcile.
Locked into one payment provider
A single processor can leave you paying more in fees than you need to.
A choice of payment processors
You have the choice of payment processors, which helps reduce additional fees.
Relying on your agency for every change
Is your site custom coded and difficult for you to use?
A store you can manage yourself
We create Shopify developments that work for YOU, easily managed and modified by you and your staff at the end of the day.
All our Shopify websites are.
Whether it is a rebuild or a first launch, these four standards are part of the scope from the start.
SEO friendly. An SEO friendly Shopify store: our team of experts takes time to understand your business to ensure relevant keywords are built in to rank well.
On brand. Brand relevancy by creating a Shopify design aligned with your brand that meets customer needs.
Designed to convert. Developed around the ultimate user pathways, ensuring customers are converting and generating revenue.
Easily modifiable. Your Shopify store can be managed and modified by you at the end of the day, without relying on external parties.
Shopify development with a difference.
Shopify lets a growing team run the store without a developer for every change. You have the ability to:
Manage inventory
Keep track of your stock levels both in your bricks and mortar store and on your website. Make modifications to your products, offer variations in size, color, in bundles or singular items, and find the most efficient ways to categorize them.
Modify and customize your own site
Have you always relied on your agency or developers to modify your site? Shopify developments allow you to make changes to your site without relying on external parties.
Website maintenance
We highly recommend regular website maintenance to improve the security of your website. Regular updates bring new features and functionality and reduce the risk of being hacked.
Flexible shipping options
Choose fixed shipping rates, tiered rates, free shipping over a certain spend or as a standard inclusion, weight-based shipping or location-based shipping all over the world.
Secure payment facilities
Secure payment gateways and integrations with multiple applications ensure your payments are delivered to you safely and your customers' payment details are not compromised.
Manage customer information
Store customer information through customer profiles, categorize customers, export for marketing purposes and learn more about your customer groups through their buyer behavior.
Headless Shopify
Shopify headless uses a Jamstack approach and focuses on speed and scalability. A headless build with Hydrogen or your custom stack gives you the flexibility you need from your eCommerce platform.
Get your free Shopify store audit.
Paste in your store URL. Inside 48 hours you get a written Shopify audit of theme code, app bloat and checkout friction, ordered by what will hold you back first as order volume grows. There is no sales call attached.
Building around SXSW, ACL and the fall rush.
Event season shapes the year for many brands in the region. SXSW generated a $377.3 million impact in 2024, and ACL 2025 drew 75,000 attendees a day over six days in October. The same month brings the Formula 1 United States Grand Prix at Circuit of the Americas. For merch, apparel, food and lifestyle brands those are traffic spikes that expose any weakness in the store.
August adds the Texas back-to-school sales tax holiday, when qualifying clothing, footwear and school supplies under $100 are tax free online as well as in stores. We set up product tax categories and promotions ahead of time, schedule launches away from peak weeks, and run load and checkout tests before each spike so nothing is being fixed live.
Our Shopify development services in detail.
What a year-two rebuild usually involves
For brands in this market, the work usually starts with an audit of the theme, apps and integrations, then a plan to consolidate apps, rebuild key templates, fix data flows to email and analytics, and set up Shopify Plus features if volume justifies them. Here is the detail behind each service.
Shopify Store Development
Shopify is the world's leading ecommerce platform for good reason. It handles hosting, security, and payment infrastructure at a level that most businesses could not replicate themselves. What it does not do is tell you how to build a store that converts.
Over the last 15 years, Mojo Dojo has built hundreds of Shopify stores across retail, fashion, health, beauty, homewares, food, and industrial supply. Every store we build starts with your customers. How do they navigate? What do they need to see before they buy? Where do they drop off?
Our store builds cover everything from initial Shopify account setup and theme selection through to custom Liquid development, app configuration, and full launch support. We do not hand you a store and disappear.
Shopify Plus Development
Shopify Plus is the enterprise tier of the platform, built for high-volume merchants. It unlocks capabilities that standard Shopify does not offer, including checkout extensibility, advanced automation through Shopify Flow, dedicated support, and lower transaction fees at scale.
Our Shopify Plus work includes:
- Custom checkout UI extensions and checkout.liquid builds
- Shopify Flow automation design and implementation
- Wholesale / B2B store configuration
- Multi-store / expansion store architecture
- Launchpad campaign scheduling and flash sale configuration
- Enterprise ERP and OMS integrations (NetSuite, SAP, MYOB)
Headless Shopify / Jamstack
For merchants who need extreme frontend performance, a headless Shopify architecture decouples the storefront from the Shopify backend. Your frontend is built with a modern JavaScript framework (Next.js, Remix, Nuxt) and served via a CDN edge network, while Shopify handles the commerce logic through the Storefront API.
The result is a store that loads in under a second, scores 95+ on Google Lighthouse, and can support complex content experiences that are impossible in a standard Liquid theme.
We use Shopify Hydrogen for purpose-built headless storefronts and can integrate with Contentful, Sanity, or your existing CMS for content management. Headless is not right for every store, and we will tell you honestly if the complexity is warranted by your revenue and performance requirements.
Shopify SEO Optimization
Shopify has well-known SEO constraints out of the box. Duplicate content from collections and products, the /collections/*/products/* URL structure, and limited control over canonical tags are common pain points that affect organic performance.
Our Shopify SEO work addresses the platform's limitations directly:
- Product and collection page schema markup (Product, BreadcrumbList, FAQPage)
- Canonical URL management and duplicate content elimination
- Faceted navigation and filter page management
- Image optimization and alt text at scale
- Collection page content architecture for long-tail keyword targeting
- Core Web Vitals and Lighthouse score improvements
Magento to Shopify Migration
Migrating from Magento to Shopify is one of the highest-value platform decisions an ecommerce business can make. Magento carries significant technical debt, requires expensive dedicated hosting, and demands developer involvement for tasks that Shopify handles natively.
A migration done poorly destroys organic rankings built over years. Our migration process preserves your SEO equity through meticulous 301 redirect mapping, URL structure planning, and content validation before cutover. We have migrated stores ranging from 500 to 50,000 SKUs.
Our migration process covers:
- Product, customer, and order data migration
- 301 redirect mapping for all existing URLs
- SEO audit pre- and post-migration
- App stack rationalization and configuration
- Theme development on the new platform
- Parallel testing before cutover
- Post-launch monitoring and issue resolution
How we build your Shopify store.
The same six stages every time, delivered remotely: video calls for decisions, a staging copy of your store for review, and a cutover plan so the live store never stops taking orders.
Planning and discovery
We map your customers, catalog, integrations and goals in a Shopify planning and discovery phase, then recommend Shopify, Shopify Plus or headless based on what your store actually needs.
UX and design
We design user pathways and a Shopify design aligned with your brand, focused on purchases via a refined UI/UX and conversion best practice.
Development
From Shopify account setup and theme selection through to custom Liquid development, app configuration and integrations.
SEO and data migration
Schema markup, canonical URLs and Core Web Vitals are built in. For replatforms we migrate product, customer and order data and map 301 redirects for every existing URL.
Testing
Parallel testing before cutover, plus a pre-launch crawl to verify nothing has been missed.
Launch and ongoing support
Full launch support, post-launch monitoring and issue resolution, with an ongoing maintenance and optimization retainer available.
Areas we serve in Austin.
We work with brands across the metro area remotely, through video calls, shared staging stores and regular reporting. That includes Downtown, East Austin, South Congress, Zilker, Hyde Park, Mueller, North Austin and Westlake.
We also build for businesses in the fast-growing suburbs to the north, including Round Rock, Cedar Park, Leander, Georgetown, Pflugerville, Hutto and Manor, and to the west and south in Lakeway, Bee Cave, Dripping Springs, Kyle, Buda, San Marcos and Bastrop.
Selected results.
Three featured client stories from outside the state, shown to explain how we work. They are not Texas results.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The framework behind the stores we build.
Most stores are optimised for traffic. This one is about revenue, the ten changes to a store that move the number at the bottom of the report, in the order to make them.
Send me the Ecommerce Playbook →
Free. 14 pages. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Do you work with Austin businesses?
Yes, remotely. We run discovery, design reviews and training over video calls scheduled for US business hours, share a staging store so you can test every change, and send regular reporting. There is no office to visit, and the whole project runs online.
Can you rebuild our store without taking it offline?
Yes. We build the new theme and configuration on a duplicate or development store, migrate settings and content in stages, and switch over at a quiet time with a rollback plan. Customers keep buying throughout, and we monitor orders and errors closely after cutover.
How do you handle the Texas sales tax holiday on Shopify?
We set up product tax categories and use Shopify Tax overrides so qualifying items are taxed correctly during the holiday dates, then return to normal afterward. We test sample orders before the weekend and confirm the setup with you, while tax advice itself stays with your accountant.
How long does a Shopify build take?
A standard Shopify store with an existing theme and up to 500 products typically takes 4 to 6 weeks from design approval to launch. Custom theme builds or Shopify Plus projects with complex integrations typically take 8 to 12 weeks. Migration projects depend on the size of your product catalog and the state of your existing data. We provide a detailed project timeline as part of your quote.
Will my store rank on Google after you build it?
We build every Shopify store with Shopify SEO optimization as a baseline requirement, not an optional add-on. This includes schema markup, canonical URL management, clean URL structures, image optimization, and Core Web Vitals performance. For ongoing organic growth, our Shopify Ecommerce SEO retainer builds on that foundation with content strategy, link acquisition, and monthly reporting.
Do I need Shopify Plus or will standard Shopify work for me?
Shopify Plus becomes commercially justified when you need custom checkout extensibility, advanced automation via Shopify Flow, B2B wholesale channels, multi-store expansion store architecture, or when your transaction volume makes the lower transaction fees economically worthwhile. We will give you an honest assessment based on your current and projected revenue.
Can you migrate my store from Magento or WooCommerce without losing my SEO rankings?
Yes, and this is one of the most important parts of a platform migration. We conduct a full pre-migration SEO audit, document every indexed URL on your existing store, map 301 redirects to their new Shopify equivalents, and run a post-migration crawl before going live to verify nothing has been missed. We have successfully migrated dozens of stores from Magento, WooCommerce, BigCommerce, and custom platforms without ranking loss.
What does a Shopify development agency do?
A Shopify development agency plans, designs, builds and launches your Shopify store. That covers account setup, theme selection or a custom theme, custom Liquid development, app configuration, integrations, data migration and SEO foundations, followed by launch support and ongoing maintenance.
Why choose Shopify over a custom-coded eCommerce site?
Shopify is a hosted solution, so the infrastructure, code updates and uptime are handled for you. It provides an environment that is compliant with privacy and credit card processing laws, processes payments securely, and lets you extend the store with apps rather than paying developers for every change.
Can I manage and update my Shopify store myself after launch?
Yes. Every store we build is designed to be easily managed and modified by you and your staff. You can update products, variations, collections, shipping rules and customer information without relying on your agency or developers.
Is headless Shopify right for my store?
Headless Shopify decouples your storefront from the Shopify backend for extreme frontend performance and complex content experiences, typically built with Shopify Hydrogen. It suits stores whose revenue and performance requirements justify the added complexity, and we will tell you honestly if a standard Liquid theme is the better choice.
Can you take over a Shopify store another developer built?
Yes. If your current developer cannot handle your Shopify customization or produces sub-par results, we audit the existing theme, apps and custom code, fix what is holding the store back and take over development and support from there.
Do you offer ongoing Shopify maintenance and support?
Yes. We do not hand you a store and disappear. We offer post-launch monitoring and issue resolution plus an ongoing retainer for maintenance, new features, conversion rate optimization and security updates.
Which systems can you integrate with Shopify?
We integrate Shopify and Shopify Plus with enterprise ERP and OMS platforms such as NetSuite, SAP and MYOB, content management systems such as Contentful and Sanity, and the Shopify app ecosystem for reviews, subscriptions, shipping and marketing.
Get your free Shopify store audit.
Paste in your store URL. Inside 48 hours you get a written Shopify audit of theme code, app bloat and checkout friction, ordered by what will hold you back first as order volume grows. There is no sales call attached.