Wellington's Trusted Shopify SEO Partner
Wellington Shopify SEO for creative, design and specialty retailers who want national reach from the capital. Wellington's mix of government, creative industries and tech means a discerning local audience, and we build product and collection pages that rank and convert for exactly that buyer.
Real Mojo Dojo clients, on the record.
Shopify SEO for stores in the capital.
The capital region is small, about 543,400 people, but it is wealthy and well educated. It had the highest GDP per person of any New Zealand region in the year to March 2024, and 65.6% of adults in the city hold a post-school qualification. Shoppers here research before they buy, read the detail on product pages and notice when a store looks careless.
The local customer base has also taken a hit. Public sector cuts removed thousands of city jobs in 2024, and business numbers have been falling since late 2023. Many retailers now need customers from the rest of the country, and search is the most efficient way to reach them. Our Shopify SEO work helps a store here rank nationally for its products, not just for local searches, as part of a complete eCommerce strategy.
We start with the technical defaults Shopify gets wrong, such as duplicate variant URLs and wasted crawl budget, then build collection content and authority. Our developers implement the changes, so nothing stalls between an audit and your theme.
For the wider picture across the country, see Shopify SEO New Zealand. Our team also works in Auckland. This service pairs well with Ecommerce SEO and Shopify Development in Wellington. For the full list, see our Wellington services.
Shopify SEO in Wellington: a small, high-value market.
Population, productivity and business figures from Stats NZ, Parliamentary research and Infometrics, with sources on each card.
Industries we help in Wellington.
Where Shopify stores in the region sell, and what Shopify SEO changes for each.
Design, art and wearable fashion
The World of WearableArt show drew 63,349 ticket holders in 2024, 64% of them from out of town. Designers and art stores need collections that rank nationally for style and maker searches long after visitors have gone home.
Craft food and drink
Wellington On a Plate and Beervana added $10 million to the capital's economy in 2025. Roasters, brewers and chocolate makers selling online need product schema, subscription pages and category copy that ranks beyond the city limits.
Screen and creative merchandise
The region was home to 1,698 screen sector firms in 2021. Studios and creative businesses selling prints, collectibles and books to fans worldwide need international shipping content and structured data that works across markets.
Retailers replacing lost CBD trade
With city jobs cut sharply in 2024, many shops now depend on national online sales. We restructure collections around national search demand and fix the crawl issues that stop newer products being indexed.
Books, gifts and specialty goods
A highly educated audience buys specialist products and reads the detail. We write product and collection content with the depth these shoppers expect, and add review and FAQ markup that earns richer search results.
Ready to sell to the whole country, not just the capital?
Book a strategy session and we will show you the national product and collection searches your Shopify store could win.
Ecommerce SEO results from our client work.
Real figures from Mojo Dojo ecommerce SEO case studies, shown as evidence of the method. They are not results for New Zealand clients.
Shopify quirks that hold stores back.
Shopify defaults cost stores rankings everywhere. In a smaller, shrinking local market there is a further problem to solve.
Slow loading stores
Shopify has historically been known as a platform that often loads slowly. A slow website can have a negative impact on your keyword rankings, and slow loading times lead to high bounce rates, low conversions and a poor user experience.
Shopify site speed optimisation
Our Shopify development team helps with caching, optimising larger images, minifying assets, enabling compression and modern serving technologies, and improving the overall user experience.
A quicker store keeps shoppers on the page and removes a ranking handicap.
Wasted crawl budget
Collection filters, action URLs and query parameters create pages that are not useful to your users or search engines, and they soak up crawl budget.
Shopify specific crawl fixes
We fix the Shopify quirks in the backend to disable crawling on URLs that add no value, and use the Google crawl report to pinpoint which areas of your website need improvement.
Better crawl coverage is usually associated with higher search rankings.
Duplicate product and collection URLs
Shopify can serve the same product under several URLs, which splits signals and creates duplicate content issues.
Shopify canonicalisation fixes
We apply Shopify specific canonicalisation fixes and clean up URL slugs, duplicates, the document outline and tags.
Search engines rank the page you want, not a duplicate.
A store built only for local shoppers
Many capital retailers set up their store for walk-in customers who already knew them. With fewer people working in the CBD, local searches alone no longer cover the bills.
Rank for the whole country
We research national product demand, restructure collections and write content that competes for searches from Northland to Southland, while keeping the store's local character.
Orders arrive from across New Zealand, not only from the region.
Technical SEO audit and link building for capital-region Shopify stores.
We open with a technical audit of your store and deliver Shopify specific recommendations, in the order that should lift organic revenue fastest.
These audits cover a range of issues including the responsiveness of your site, structured data or schema markup on pages, collection page optimisation, product page optimisation and other query parameter fixes.
Site structure · Collection pages · Crawl budget · Query parameters · URLs and tags · Structured data · Topical relevance
We manage the entire link building process from start to finish.
Link audit · Strategy · Content · Outreach · Internal links
Get your free Wellington Shopify SEO audit.
Submit your Shopify store URL and within 48 hours we will send a Shopify SEO audit covering duplicate URLs, crawl waste, speed and national keyword gaps. No calls, no obligations.
Areas we serve in Wellington.
We work remotely with online retailers across the region. That includes shops and studios in Wellington Central, Te Aro, Thorndon and Kelburn, and makers in Newtown, Kilbirnie, Miramar and Island Bay.
Further out, we support stores in Karori, Johnsonville, Khandallah and Tawa, across the Hutt Valley in Lower Hutt, Petone, Eastbourne and Upper Hutt, and north in Porirua and Paraparaumu, with Masterton in the Wairarapa. All meetings run over video, and reports are shared online.
Shopify specific SEO and speed fixes.
These Shopify fixes improve crawling quickly and help a smaller catalogue compete for national product searches against larger stores.
Product page optimisation
Product page specific optimisation including titles, descriptions and H1 to H6 tags.
Category optimisation
Category specific optimisation, including content that helps search engines understand the category topic.
Backend crawl controls
Fixing Shopify quirks in the backend to disable crawling on URLs that are not useful to your users or search engines.
Canonicalisation fixes
Shopify specific canonicalisation fixes to fix or avoid any duplicate content issues.
Image reduction
Reducing and re-framing images so larger files stop dragging down load times.
Lazy loading
Lazy loading images so the content shoppers see first loads first.
Third party JavaScript
Limiting third party JavaScript that blocks rendering.
Google Tag Manager
Migrating tracking codes to Google Tag Manager for cleaner, faster pages.
Get your free Wellington Shopify SEO audit.
Submit your Shopify store URL and within 48 hours we will send a Shopify SEO audit covering duplicate URLs, crawl waste, speed and national keyword gaps. No calls, no obligations.
How we grow organic revenue for Shopify stores in the capital.
Five stages delivered remotely, with plain-English reporting you can share with partners.
Audit and analysis
We run a technical SEO audit of your Shopify store and analyse your current SEO plan, your market and your competition.
Organic growth strategy
We draft an ecommerce organic growth strategy, researching the right keywords and planning a hierarchical site structure.
Shopify fixes and optimisation
We implement the Shopify specific fixes, speed improvements, product and collection page optimisation and structured data.
Content and links
We build topical relevance with a content strategy for long term growth and a link building programme matched to your site topic.
Tracking and iteration
We set up analytics and tracking, measure what moves rankings and revenue, and keep improving.
Online store results from across our client base.
Stores we have helped grow organic traffic and revenue. They show our Shopify and ecommerce method, not results for New Zealand businesses.
Babylon Flowers
787% increase in revenue
Smoked & Cured
111% increase in organic revenue
Avenel Hats
276% increase in revenue
Camino Kids
143% increase in conversion rate via organic
Echo Cartons
86.5% Increase In Organic Revenue
Swan Bathrooms
181% increase in organic sessions
Why choose Mojo Dojo for your Shopify SEO services?
Over the last 15 years, Mojo Dojo has worked in over 81 different verticals, in 18 languages, and in 45 different countries, helping some of the world's most sophisticated companies run laser targeted marketing campaigns designed for greatest revenue impact.
For Shopify stores, we have also helped a number of brands with product photography, product videos, Shopify apps and integrations, email automation, branding and much more.
We have an extensive portfolio of clients, including:
- Public venues like Luna Park
- Market leading retail giants like Lombards and Linen House
- Builders like PDG Group and Villawood Properties
- International brands like Denon, HEOS and Maximizer
- International travel brands like Accor and Novotel
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The framework behind the Shopify stores we grow.
Most stores are optimised for traffic. This one is about revenue, the ten changes to a store that move the number at the bottom of the report, in the order to make them.
Send me the Ecommerce Playbook →
Free. 14 pages. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Do you work with Wellington businesses?
Yes. We work with Shopify stores in the region remotely, using video calls for planning and reviews and shared reporting that shows rankings, traffic and organic revenue whenever you want to check. The work happens in your store and analytics, so nobody needs to be in the same room.
Can Shopify handle Te Reo Māori names and macrons properly for SEO?
Yes, with care. Macrons in product titles and content are fine for search engines, but they can produce messy or inconsistent URL handles. We set clean handles, keep the correct spelling in titles and headings, and make sure the variants people search, with and without macrons, are covered.
Is it worth ranking outside the region if most of my customers are local?
For most retailers, yes. The region's population was flat in the year to June 2025 and the city itself shrank slightly, while NZ Post reported online spending growing across the country. National rankings for your products widen the pool of buyers without the cost of opening new shops.
What is Shopify SEO?
Shopify SEO is the work of making a Shopify store easier for search engines to crawl, understand and rank. It covers keyword research, a hierarchical site structure, product and collection page optimisation, speed, structured data and links, plus fixes for the quirks that are specific to the Shopify platform.
Why does a Shopify store need specialist SEO?
Shopify creates duplicate product URLs, filter and action URLs that waste crawl budget, and themes that can load slowly. A general SEO plan often misses these. We apply Shopify specific canonicalisation, crawl and speed fixes alongside the usual on-page and link work.
What is included in your Shopify SEO services?
A technical SEO audit, product and collection page optimisation, Shopify specific crawl and canonicalisation fixes, site speed optimisation, structured data for products and categories, content strategy, link building, and analytics and tracking setup.
What does your Shopify technical SEO audit cover?
Site structure and site node visualisation, collection pages and crawlability, crawl budget, action URLs and query parameters, URL slugs, duplicates, document outline and tags, structured data for products and categories, and topical relevance. You get a list of recommendations specific to your store.
How do you speed up a Shopify store?
We audit your Shopify theme, reduce and re-frame images, lazy load images, limit third party JavaScript, migrate tracking codes to Google Tag Manager, and use caching, minification and compression to improve load times.
How long does Shopify SEO take to show results?
Technical fixes such as crawl controls and canonicalisation can improve crawling quickly once search engines revisit your store. Ranking and revenue growth from content and links builds over months, which is why we plan for long term growth and report on progress along the way.
Do you work with Shopify Plus and headless stores?
Yes. We work across Shopify and Shopify Plus, including headless builds with Hydrogen, and our development team can implement the technical changes our SEO audit recommends.
Can you help with link building for a Shopify store?
Yes. We run a link audit, build a link building strategy that matches your site topic, create the content needed, handle outreach and promotion, and improve internal links to distribute link equity across your collections and products.
How do you measure Shopify SEO success?
We set up analytics and tracking so you can see organic traffic, rankings, conversions and organic revenue. Our ecommerce SEO case studies report the same kinds of figures, such as organic revenue and conversion rate via organic.
Why choose Mojo Dojo as your Shopify SEO agency?
Over 15 years we have worked in over 81 verticals, 18 languages and 45 countries. We combine Shopify development, SEO, paid ads and speed optimisation under one roof, so fixes get implemented rather than left in a report.
Get your free Wellington Shopify SEO audit.
Submit your Shopify store URL and within 48 hours we will send a Shopify SEO audit covering duplicate URLs, crawl waste, speed and national keyword gaps. No calls, no obligations.
Our Shopify services.
We offer a comprehensive suite of services to help your business reach its full potential on Shopify and Shopify Plus.