LinkedIn Ads Services in London
London LinkedIn Ads for the densest B2B market in Europe, where one qualified meeting can be worth more than a quarter of ad spend. Finance and professional services buyers ignore generic outreach, so we build sequenced campaigns around real account lists.
Real Mojo Dojo clients, on the record.
Paid LinkedIn in the capital: the case for focus.
The Square Mile alone employs 676,000 people, one in every 48 workers in Great Britain, and holds one in five of the country’s financial services jobs. Canary Wharf adds a second cluster of banks, insurers and their advisers, and the city’s start-ups raised $10.8 billion in venture capital in 2024. Put simply, if your customer is a CFO, a general counsel, a head of procurement or a CTO, a large share of the UK’s supply of them works here.
Everyone selling to them knows it. Around 531,000 VAT or PAYE registered businesses operated in the capital in March 2024, 19.5% of the UK total, and national brands, well-funded fintechs and global consultancies all bid for the same senior titles. Buyers compare suppliers quickly and ignore anything that sounds like a mass mailing. So the campaigns that pay here are narrow: a defined list of target accounts, a seniority band that owns the budget, and one message per role.
Regulation shapes the creative as well. Financial and professional services firms work under strict rules on marketing claims, which rules out many of the bold hooks that perform elsewhere. We write within those limits from the first draft, route copy through your compliance sign-off, and lean on formats that carry substance, such as document ads, research summaries and senior commentary, rather than slogans.
A typical programme mixes thought leader ads from your partners or founders, retargeting sequences that follow engaged accounts through a long decision, and, when hiring is the bottleneck, recruitment campaigns built to pull experienced people away from larger employers.
Our nationwide offer is described on the LinkedIn Ads UK page. The same service is available in Manchester. Related London services include B2B SEO, Facebook Ads and Google Ads. See all of our London services.
LinkedIn Ads in London: the size of the prize.
Official figures on where the capital’s B2B buyers work. Each card names its source.
Industries we help in London.
Six B2B audiences with different buying habits, and how LinkedIn reaches each.
Banking, insurance and asset management
With a fifth of GB financial services jobs in the Square Mile, suppliers of data, software and services target operations, risk and technology leaders at named institutions, using copy that respects the sector’s rules on claims.
Law, accountancy and consulting
Partners are the product. Thought leader ads put their commentary in front of general counsel, finance directors and boards, then retargeting brings engaged readers back for events and briefings.
Fintech, SaaS and AI
AI start-ups here raised a record $3.5 billion in 2024. Funded software companies use account lists and conversation ads to open doors with CIOs and heads of engineering at enterprise targets.
Creative, media and advertising
Agencies, production companies and publishers sell to brand marketers. We target CMOs and marketing directors by industry and company size with work samples in video and carousel formats.
Hospitality for corporate buyers
Visitors spent a record £17.3 billion in 2024, but the B2B opportunity is corporate. Hotels and venues reach event planners, executive assistants and travel managers at the firms that book year round.
Business services
IT support, facilities, HR and recruitment firms reach office managers and operations leads at firms of a chosen size, borough by borough if needed.
What should a qualified London lead cost you?
Book a strategy session and we will size your target accounts, estimate a realistic cost per lead and tell you plainly whether LinkedIn will earn its place in your budget.
Areas we serve in London.
We support B2B firms across the Square Mile and Canary Wharf, the West End and Mayfair, King’s Cross and Paddington, and the tech cluster around Shoreditch and Old Street. Further out, clients sit around London Bridge and the South Bank, Stratford and the Queen Elizabeth Olympic Park, White City and Croydon town centre.
Everything is handled remotely. Strategy and reviews run on video calls, and you get a shared report that shows spend, leads and pipeline as it happens. LinkedIn targets people by employer rather than postcode, so a firm in Hammersmith can reach buyers in Tower Hamlets as easily as next door.
What sets LinkedIn apart from search and social.
Six differences that decide how we set budgets, audiences and offers for a UK B2B account.
Discovery, not search
There is no keyword to bid on. People are in a feed, so the ad has to earn attention with a clear offer for a specific role.
Targeting by who, not what
Job title, function, seniority, industry, company size and named account lists let you reach the buying committee, not just anyone interested in the topic.
Higher cost per click, higher value per lead
The audience is narrow and professional, so clicks cost more. We work backwards from what a qualified lead is worth to set budgets and bids.
Long sales cycles need repeat exposure
A buyer rarely acts on the first ad. Retargeting and frequency control keep you in front of the same accounts while the deal matures.
The offer matters more than the ad
A guide, benchmark, webinar or audit that solves a real problem beats a generic 'contact us'. We help you develop the lead magnet, not just the ad.
Lead quality is measurable
With tracking and CRM feedback we can see which audiences and offers produce opportunities, and move budget away from the ones that only produce form fills.
Get your free LinkedIn Ads audit.
Send us your website and within 48 hours we will return a LinkedIn Ads audit of your targeting, creative and tracking, with the fixes most likely to lower your cost per qualified lead. No calls, no obligations.
Our LinkedIn Ads management, in full.
Twelve workstreams, scoped to your target accounts, your compliance process and your sales cycle.
LinkedIn Ads strategy. Objectives, audience, offer, funnel stages and budget agreed against your sales targets before anything is launched.
Audience research and sizing. Job titles, functions, industries and named company lists, sized so you know what spend the audience can absorb.
Account and campaign structure. Campaigns, audiences and ads organised so results are readable and tests are clean.
Ad creative and copywriting. Single image, video, carousel and document ads written for one role at a time.
Lead magnet development. The guide, report, webinar or audit that gives a busy decision maker a reason to hand over their details.
Lead gen forms and landing pages. Pre-filled forms and dedicated pages, tested against each other for qualified leads.
Message and conversation ads. Inbox campaigns for high-value accounts, written to read like a person, not a broadcast.
Retargeting and matched audiences. Website visitors, video viewers, contact lists and company lists, kept apart from your cold prospecting so each gets the right message.
Tracking and attribution. LinkedIn Insight Tag, conversion events and CRM integration so leads can be followed through to revenue.
Bidding, budgets and frequency. Budget pacing, bid strategy and frequency control so spend goes to the people most likely to convert.
A/B testing. Structured tests on audience, offer, creative and form, with a decision recorded for each.
Monthly reporting. Spend, cost per qualified lead, opportunities and pipeline, with a clear recommendation for the next month.
LinkedIn ad formats we run.
A City law firm and a Shoreditch SaaS vendor rarely want the same mix. We choose each format for its stage in the funnel.
Single image and video
The workhorse feed formats for awareness and lead generation, built around one clear message.
Carousel and document ads
Let prospects flick through a framework, checklist or short report without leaving the feed.
Thought leader ads
Promote posts from your own leaders so buyers see people, not just a logo. See thought leadership ads.
Message and conversation ads
Direct to the inbox of a named audience, with a clear ask and, where it suits, a choice of replies.
Lead gen forms
Pre-filled forms that cut friction and lift submissions, synced to your CRM.
Retargeting
Bring back people who visited your site, watched your video or opened your form. See LinkedIn retargeting.
Get your free LinkedIn Ads audit.
Send us your website and within 48 hours we will return a LinkedIn Ads audit of your targeting, creative and tracking, with the fixes most likely to lower your cost per qualified lead. No calls, no obligations.
How a LinkedIn campaign comes together.
Five stages, run remotely with shared dashboards and compliance review built in where you need it.
Audience and offer research
We define who buys, size the audience on LinkedIn and decide the offer that will earn their attention.
Tracking and account setup
Insight Tag, conversion events and CRM connection are installed and tested before any budget is spent.
Creative and lead magnet
We write and design the ads, forms and landing pages, and develop the lead magnet with you.
Launch and test
Campaigns go live with a structured test plan across audiences, offers and formats.
Report and scale
Monthly reporting on qualified leads and pipeline. Budget moves to what produces revenue and stops going to what does not.
Selected results.
We have not published a LinkedIn-only case study. These featured results come from search and paid work for our wider client base, and show how we report on growth.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The most expensive click in B2B. How to make it pay.
Offers, lead magnets and the full funnel, an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Send me the LinkedIn Paid Playbook →
Free. 12 pages. 14-minute read. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
LinkedIn Ads FAQs.
Straight answers for UK B2B teams before they commit budget. Contact us →
Do you work with London businesses?
Yes, remotely. Kick-off workshops, creative reviews and monthly reporting sessions all happen over video calls, and your team gets a shared dashboard with spend, leads and opportunities that updates as campaigns run.
What does a LinkedIn Ads agency do?
A LinkedIn Ads agency plans, builds and runs your paid campaigns on LinkedIn. That covers audience and offer research, account structure, tracking, ad creative, lead magnets and landing pages, bidding and budgets, and reporting. The aim is a steady flow of the right decision makers entering your pipeline, at a cost per qualified lead that your sales numbers can support.
How is LinkedIn advertising different from Google Ads?
Google Ads catches people who are already searching for what you sell. LinkedIn is a discovery platform: nobody searches for your service on it, so you interrupt a professional with a relevant offer based on who they are, such as job title, seniority, industry and company. That changes the ad copy, the offer and the funnel. If you want both, see our Google Ads management service, and we plan the two channels together.
Is LinkedIn advertising worth it for B2B?
It is worth it when a customer is valuable enough to justify a higher cost per click and when your buyers can be identified by job title or company. It is usually the wrong channel when a sale is worth a few hundred dollars or when your buyer could be anyone. We will tell you which side of that line you are on before you spend anything.
What LinkedIn ad formats do you run?
Single image and video ads, carousel and document ads, message and conversation ads in the LinkedIn inbox, lead gen forms that pre-fill from the member's profile, and retargeting to website visitors and uploaded lists. We choose the format by the job it has to do. See our thought leadership ads and LinkedIn retargeting pages for two formats we run often.
Can you run LinkedIn Ads for regulated financial firms?
Yes. We write copy that avoids unsupported claims, build in time for your compliance team to review every ad and landing page, and keep an approval record for each version. We would rather lose a clever headline than put a regulated client at risk.
How do you target the right people on LinkedIn?
We combine job title, job function, seniority, industry and company size with lists of the specific companies you want to win, and layer in matched audiences such as website visitors and your own contact lists. Then we exclude the people who should never see the ad, such as existing customers, competitors and your own staff, because wasted impressions are what make LinkedIn expensive. For a deeper look, read our guide to LinkedIn custom audiences.
How long does it take to see results from LinkedIn ads?
Plan on the first four to six weeks as a learning period. We test audiences, offers and creative, and cut what does not work before we scale what does. You will see leads and cost per lead early. Revenue takes longer because B2B sales cycles are long, which is why we also report on qualified leads and opportunities from your CRM, not only form fills.
Should we target only the capital or the whole UK?
It depends where your buyers make decisions. Head offices of many national firms sit in the city, but regional hubs often hold budget too. We usually start with an account list rather than a map, then look at where engaged people are located and adjust. Running separate campaigns for the capital and the rest of the UK keeps cost comparisons honest.
Should I use LinkedIn lead gen forms or a landing page?
In our experience, lead gen forms usually deliver more submissions at a lower cost per lead because the form is pre-filled and the member never leaves LinkedIn, while landing pages usually deliver higher lead quality because the visitor reads more and commits more. We test both against the same offer and judge them on qualified leads, then keep the one your sales team actually wants to call. Our conversion rate optimisation team builds and tests the landing pages.
Do you measure results beyond leads?
Yes. We install the LinkedIn Insight Tag and conversion tracking, connect LinkedIn to your CRM where you have one, and report on qualified leads, opportunities and pipeline. We flag when a cheap lead source is producing leads that never become deals, so budget moves to the audiences that produce revenue.
Can you run LinkedIn alongside Google Ads, SEO and Meta ads?
Yes, and it usually works better that way. LinkedIn creates demand among the people you want to sell to, while search and organic content capture them when they go looking. We run Google Ads, B2B SEO and Meta ads under one plan so budget follows performance across channels.
More on LinkedIn and B2B advertising.
LinkedIn works best as part of a wider B2B plan. Related services: LinkedIn thought leadership ads, LinkedIn retargeting ads, LinkedIn recruitment ads and LinkedIn CTV ads. Alongside them we run B2B SEO services, Google Ads management and Meta ads.
Want to read before you talk? Start with our LinkedIn ad specs and size guide, the guide to LinkedIn custom audiences, our LinkedIn bidding tip and the free LinkedIn paid playbook.
Get your free LinkedIn Ads audit.
Send us your website and within 48 hours we will return a LinkedIn Ads audit of your targeting, creative and tracking, with the fixes most likely to lower your cost per qualified lead. No calls, no obligations.