Facebook Ads Services in London
London Facebook Ads for the most expensive social auction in the UK, where finance, retail and challenger brands all compete for the same feed. Rising costs here punish weak creative faster than anywhere else, so we build around offer and hook rather than chasing cheaper impressions.
Real Mojo Dojo clients, on the record.
When the auction is this expensive, weak creative is the costliest mistake you can make.
We guarantee to outperform your best ads. If we fail, you don't owe us a penny.
The capital is the most crowded advertising market in the UK. About 531,000 VAT or PAYE registered businesses were based here in March 2024, 19.5% of the national total, and many of the country's biggest brands, marketplaces and agencies have their headquarters in the city. They all buy the same Facebook and Instagram inventory you do, and they bring budgets built for national campaigns.
Money is not the only reason costs are high. The audience is wealthy, with GDP per head of £69,077 in 2023, the highest of any UK region, and it is used to being sold to. People here scroll past polished brand ads all day. What stops them is a specific offer, for a specific person, in a specific part of town, delivered with a hook they have not seen a hundred times already.
How smaller advertisers win
You win by narrowing, not by matching national budgets. A borough, a postcode district, a language community or a professional niche is an audience the big spenders ignore. We build campaigns around those narrow audiences, test offers and hooks until one clearly wins, and only then scale it outward.
Our nationwide offer is described on the Facebook Ads UK page. The same service is available in Manchester. Related London services include Google Ads, LinkedIn Ads and PPC Management. Everything else we do here is listed under London services.
Facebook ads in London: the size of the auction.
Four official figures on the people and businesses competing for attention in your feed, with sources.
Industries we help in London.
The sectors that dominate the capital, and the specific job Facebook and Instagram ads do for each of them.
Hospitality, tourism and experiences
Visitors spent a record £17.3 billion in 2024. We run booking and offer campaigns for restaurants, hotels and attractions, target travellers in their home markets before they arrive, and remarket to them once they land.
Retail and direct-to-consumer brands
The UK's largest consumer market by population and GDP. Catalogue, dynamic product and Advantage+ shopping campaigns help independent retailers compete with national chains and marketplaces on the same shoppers.
Fintech and financial services
For challenger banks, insurers and advisers, we build compliant acquisition campaigns that keep every claim within the rules your sector follows, and measure cost per funded account or qualified lead, not cost per click.
Technology and SaaS
Startups raised $10.8 billion in venture capital in 2024. Meta works for product-led and consumer tech on trial sign-ups and app installs, and for B2B tech as a retargeting and recruitment channel alongside LinkedIn.
Clinics, gyms and local services
Trades, clinics, salons and studios in every borough compete for the same neighbours. Postcode-level lead ads with reviews in the creative are how they avoid paying for the whole city.
Fashion, beauty and creative brands
Buyers here are visually demanding. We run story-led video and carousel creative, timed around Fashion Week in February and September, for brands that need their ads to look as good as their product.
Paying capital-city prices for tired Facebook ads?
Book a strategy session. We will show where your Meta budget is buying attention you do not need, and we back our work with the outperformance guarantee.
The most common excuses people give when Facebook does not work for them.
Six complaints we hear from almost every business. In the country's most expensive feed, two of them come up in nearly every audit.
National brands dominate the feed
Many of the UK's biggest advertisers are headquartered here and target the whole city with national budgets. A smaller business bidding on the same broad audience cannot keep up.
Narrow audiences the big spenders ignore
We target boroughs, postcode districts, language communities and niches that big advertisers do not bother with, and write creative specifically for each.
Clicks feel too expensive
It is expensive to advertise on any channel, and cost per click is ridiculously high.
Pay for buyers, not clicks
We optimise for purchases and qualified leads, so every click is judged on the revenue it brings back.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
High costs wipe out the profit
With costs this high, a first sale often barely covers the ad spend, and campaigns that look successful on revenue quietly lose money.
Offers built around lifetime value
We model margin and repeat purchase into the targets, test offers that bring in higher-value customers, and optimise to profit per customer rather than first-order revenue.
No traction at all
We simply cannot gain traction.
A clear action in every ad
The number one reason most ads fail is the lack of a clear action you want people to take. Every ad we write asks for one.
Campaigns that will not scale
These channels and ad campaigns are not scalable.
Split tested, then scaled
We scale only what has won a split test, so budget increases do not break the campaigns that are working.
Who is actually in the feed.
This is a multilingual, highly connected audience. At the 2021 Census, 78.4% of residents had English as their main language, the lowest share of any English region, and the city had the highest share of Romanian main-language speakers, about 159,000 people. In-language creative for communities like these is still rare, which makes it cheaper to reach them.
Tourists add a second audience. The city received 20.9 million international inbound visits in 2024, and those visitors spent a record £17.3 billion. Many of them plan their trip on their phones weeks before they arrive, which gives hotels, restaurants and attractions a chance to reach them in their home countries with location and interest targeting.
Then there is the B2B audience. The Square Mile alone has 676,000 workers and one in every five financial services jobs in Great Britain, and funded tech firms are hiring constantly. Meta will not replace LinkedIn for them, but it reaches the same people in the evening, when they are easier to catch.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. With a demanding, visual audience, video and carousel creative carry more of the load.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalogue and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products. For hospitality and attractions, we often run video to travellers abroad before their trip, then switch to offers once they are in town.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working. Event ads suit the capital's packed calendar, from the Marathon in April to the Design Festival in September.
Get your free Facebook Ads audit.
Send your website and within 48 hours we'll return a written Facebook and Meta ads audit, including where the auction is costing you most. No calls, no obligations.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
These are results from our wider client base, not from named British clients, and we present them that way. What transfers is the process. In the capital's crowded auction, that process usually means more creative testing and narrower targeting than you would run anywhere else in the UK, because every wasted impression costs more.
The capital's calendar and your Meta budget.
Few cities have a busier events calendar, and every major date pulls more advertisers into the feed. Fashion Week arrives twice, in February and September, and is the obvious moment for fashion, beauty and retail brands. The Marathon in April drives demand for hospitality, fitness and charity campaigns along the route. The Chelsea Flower Show in May matters for garden, home and luxury brands.
June brings London Tech Week, the natural peak for B2B tech launches and hiring, followed by Wimbledon from late June into July and the height of summer tourism. The Design Festival in September draws interiors, architecture and creative businesses into promotion.
We plan creative a month ahead of the dates that matter to your business, warm audiences before prices rise, and avoid spending heavily in weeks when the feed is crowded with offers unrelated to yours.
Everything we can tune in a UK Meta ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. In a high-cost auction, creative testing, audience structure and conversion tracking usually hold the biggest savings.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviours and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favourite brands or followed pages.
Behaviours. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimisation. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimised delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
In the most expensive feed in the country, the method matters more than the budget. These are the reasons our campaigns win on revenue, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Send your website and within 48 hours we'll return a written Facebook and Meta ads audit, including where the auction is costing you most. No calls, no obligations.
How we run Meta ads for UK businesses.
Five steps from audit to scale, managed remotely over video calls, with live reporting you can open at any time.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimise, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
The first three tests we would run in a UK capital account.
Where we look first for savings in the most expensive auction in the country.
Borough versus city targeting
The same offer shown to a few boroughs or postcode districts and to the whole city at equal budgets. Narrow audiences often win on cost per customer, even when their cost per click is higher.
Hook and format sprint
Several opening hooks across video, carousel and static formats, run head to head for two weeks, to find a control ad that can survive a crowded feed.
Visitor pre-arrival campaign
For hospitality and attractions, ads to travellers in their home countries before the trip, measured against ads shown only after they arrive.
Get your free Facebook Ads audit.
Send your website and within 48 hours we'll return a written Facebook and Meta ads audit, including where the auction is costing you most. No calls, no obligations.
Areas we serve in London.
We work with businesses across all of the capital remotely, using video calls and shared reporting. Central clients come from Westminster, Camden, Islington, Kensington and Chelsea, and Hammersmith and Fulham.
In the east we target Hackney, Tower Hamlets and Newham; south of the river, Southwark, Lambeth, Wandsworth, Greenwich and Croydon; and in the west and north, Ealing, Brent, Barnet, Harrow and Hounslow, out to Richmond upon Thames and Kingston upon Thames. People here identify with their borough and often their postcode, so we build ad sets that match the areas you actually serve.
Selected results.
Featured campaigns from our wider client portfolio. They show the approach, not results for businesses in this city.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with London businesses?
Yes, remotely. UK clients work with us over video calls, with shared access to Meta Business Manager and live reporting. There is no office to visit, and you get the same process and senior oversight as every other client.
Why are Facebook ads so expensive in the capital?
Because so many advertisers want the same people. Roughly one in five UK businesses is registered here, many national brands are headquartered here, and the audience has the highest GDP per head in the country. We will not quote a typical cost per click, but we can show you how to pay less for each result by narrowing the audience and improving the creative.
Can you target tourists before they arrive?
Yes. For hotels, restaurants and attractions we run campaigns to people in their home countries who show interest in visiting, then remarket to them with offers once they are in town.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximise campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximising attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximise the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimisation.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customise it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
For UK accounts, check the account is set to UK time and remember the clocks change twice a year; campaigns aimed at tourists abroad may need a separate schedule.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organisations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
Here, local businesses often start with a single borough or postcode district and grow from there.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviours, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
In a market with this many national brands, its advantage is precision: you can reach a borough, a profession or a language community without paying for the whole city.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
For UK clients we report against the margins you give us, so a profitable campaign and a busy one are never confused.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
Get your free Facebook Ads audit.
Send your website and within 48 hours we'll return a written Facebook and Meta ads audit, including where the auction is costing you most. No calls, no obligations.