Expert LinkedIn Ads for Manchester Firms
Manchester LinkedIn Ads for ambitious regional firms selling against national competitors with far larger budgets. Sharper targeting beats bigger spend on this platform, so we narrow to the accounts that can actually buy rather than paying to reach the whole sector.
Real Mojo Dojo clients, on the record.
A fast-growing city region, and a crowded feed.
From 2015 to 2023 the city region was the UK’s fastest growing ITL2 economy, expanding 3.1% a year against 1.5% nationally, and provisional figures put its gross value added above £100 billion for the first time in 2023. The business base grew with it. Firm numbers rose 22% over the same period, and registered companies reached a record 251,769 at the end of 2024, with 40,892 new ones formed that year.
For LinkedIn advertisers, that growth cuts both ways. There are more buyers worth reaching: financial, business and professional services alone employed about 309,000 people in 2020, around 23% of the workforce, and GMCA describes a £5 billion tech ecosystem. But there are also more sellers in the feed, including national firms with deeper pockets and a strong home-grown advertising scene that knows how to run a campaign. Being present is not enough. Your ads have to be more relevant than theirs to the specific people you want.
Geography adds a twist. Output is concentrated in the south of the conurbation, with Salford, Trafford, Stockport and the city itself producing 68% of GVA, while many ambitious firms in the northern boroughs sell nationally from day one. We rarely restrict a campaign to the city region. Instead we build around the accounts you can serve anywhere in the UK and measure whether the cost per opportunity justifies going wider.
Our programmes usually blend thought leadership from your founders and specialists, retargeting that keeps you in view while a larger rival is still booking meetings, and recruitment campaigns for growing teams competing for digital and professional talent.
Looking beyond Manchester? Our LinkedIn Ads UK page covers the whole country. The same service is available in London. In Manchester we also work on B2B SEO, Facebook Ads and Google Ads. For the full list, see our Manchester services.
The market in numbers.
From GMCA research and Companies House data. Each card names its source.
Industries we help in Manchester.
Growth sectors across the ten boroughs, and what a LinkedIn campaign does for each.
Financial, business and professional services
Around 7,370 financial and insurance businesses and 1,865 legal firms operate across the city region. We help them reach finance directors and in-house counsel nationally with expertise-led, compliant creative.
Digital, cyber and AI
A £5 billion tech ecosystem with strengths in cyber security and fintech. Vendors use named-account lists and conversation ads to reach CISOs, CTOs and product leaders at enterprise targets.
Creative, media and advertising
The largest creative cluster outside the capital, centred on MediaCityUK. Production companies and agencies target brand and marketing leads with video showreels and case-led carousels.
Health innovation and life sciences
Clustered on the Oxford Road Corridor and around The Christie. Medtech and research firms reach NHS procurement, clinical leads and pharma partners by function and employer.
Advanced materials and manufacturing
About 15,000 people in more than 500 businesses. Manufacturers use technical document ads to reach engineers and buyers in aerospace, automotive and construction supply chains.
Low carbon and net zero
More than 3,000 firms employing nearly 60,000 people. Retrofit, renewables and green consultancy firms reach estates, facilities and sustainability managers at large organisations.
Can a Manchester firm out-target bigger rivals on LinkedIn?
Book a strategy session and we will size your target accounts, estimate a realistic cost per lead and tell you honestly whether the channel will pay for your business.
Areas we serve in Greater Manchester.
We work with firms in the city centre core around King Street and St Peter’s Square, Spinningfields, Piccadilly and Mayfield, NOMA, Ancoats and the Northern Quarter, as well as the Oxford Road Corridor with its universities and hospitals.
Across the conurbation our clients include businesses at MediaCityUK and Salford Quays, Trafford Park, Airport City, Stockport town centre, Altrincham, Bolton and Wigan. All of it is remote: we plan and review over video calls, and a shared dashboard keeps spend, leads and pipeline in view between conversations.
How LinkedIn advertising differs from other channels.
Six platform differences that change the plan when you are competing against bigger budgets.
Discovery, not search
There is no keyword to bid on. People are in a feed, so the ad has to earn attention with a clear offer for a specific role.
Targeting by who, not what
Job title, function, seniority, industry, company size and named account lists let you reach the buying committee, not just anyone interested in the topic.
Higher cost per click, higher value per lead
The audience is narrow and professional, so clicks cost more. We work backwards from what a qualified lead is worth to set budgets and bids.
Long sales cycles need repeat exposure
A buyer rarely acts on the first ad. Retargeting and frequency control keep you in front of the same accounts while the deal matures.
The offer matters more than the ad
A guide, benchmark, webinar or audit that solves a real problem beats a generic 'contact us'. We help you develop the lead magnet, not just the ad.
Lead quality is measurable
With tracking and CRM feedback we can see which audiences and offers produce opportunities, and move budget away from the ones that only produce form fills.
Get your free LinkedIn Ads audit.
Send your website and within 48 hours we will send a LinkedIn Ads audit showing where your targeting, offer and tracking are losing ground to bigger competitors. No calls, no obligations.
What our LinkedIn Ads management includes.
Every part of the work, from audience sizing to the monthly pipeline report your board will read.
LinkedIn Ads strategy. Objectives, audience, offer, funnel stages and budget agreed against your sales targets before anything is launched.
Audience research and sizing. Job titles, functions, industries and named company lists, sized so you know what spend the audience can absorb.
Account and campaign structure. Campaigns, audiences and ads organised so results are readable and tests are clean.
Ad creative and copywriting. Single image, video, carousel and document ads written for one role at a time.
Lead magnet development. The guide, report, webinar or audit that gives a busy decision maker a reason to hand over their details.
Lead gen forms and landing pages. Pre-filled forms and dedicated pages, tested against each other for qualified leads.
Message and conversation ads. Inbox campaigns for high-value accounts, written to read like a person, not a broadcast.
Retargeting and matched audiences. Website visitors, video viewers, contact lists and company lists, kept apart from your cold prospecting so each gets the right message.
Tracking and attribution. LinkedIn Insight Tag, conversion events and CRM integration so leads can be followed through to revenue.
Bidding, budgets and frequency. Budget pacing, bid strategy and frequency control so spend goes to the people most likely to convert.
A/B testing. Structured tests on audience, offer, creative and form, with a decision recorded for each.
Monthly reporting. Spend, cost per qualified lead, opportunities and pipeline, with a clear recommendation for the next month.
The formats we use on LinkedIn.
A Salford production company and a Trafford Park manufacturer need very different mixes. We pick by the job at each stage.
Single image and video
The workhorse feed formats for awareness and lead generation, built around one clear message.
Carousel and document ads
Let prospects flick through a framework, checklist or short report without leaving the feed.
Thought leader ads
Promote posts from your own leaders so buyers see people, not just a logo. See thought leadership ads.
Message and conversation ads
Direct to the inbox of a named audience, with a clear ask and, where it suits, a choice of replies.
Lead gen forms
Pre-filled forms that cut friction and lift submissions, synced to your CRM.
Retargeting
Bring back people who visited your site, watched your video or opened your form. See LinkedIn retargeting.
Get your free LinkedIn Ads audit.
Send your website and within 48 hours we will send a LinkedIn Ads audit showing where your targeting, offer and tracking are losing ground to bigger competitors. No calls, no obligations.
Our LinkedIn Ads process.
Five stages, delivered remotely with shared reporting, each one judged on qualified pipeline.
Audience and offer research
We define who buys, size the audience on LinkedIn and decide the offer that will earn their attention.
Tracking and account setup
Insight Tag, conversion events and CRM connection are installed and tested before any budget is spent.
Creative and lead magnet
We write and design the ads, forms and landing pages, and develop the lead magnet with you.
Launch and test
Campaigns go live with a structured test plan across audiences, offers and formats.
Report and scale
Monthly reporting on qualified leads and pipeline. Budget moves to what produces revenue and stops going to what does not.
Selected results.
No LinkedIn-only case study has been published yet. These featured results come from other channels for clients elsewhere, and show how we measure growth.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The most expensive click in B2B. How to make it pay.
Offers, lead magnets and the full funnel, an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Send me the LinkedIn Paid Playbook →
Free. 12 pages. 14-minute read. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
LinkedIn Ads questions answered.
What UK B2B owners ask before choosing an agency to run their LinkedIn advertising. Contact us →
What does a LinkedIn Ads agency do?
A LinkedIn Ads agency plans, builds and runs your paid campaigns on LinkedIn. That covers audience and offer research, account structure, tracking, ad creative, lead magnets and landing pages, bidding and budgets, and reporting. The aim is a steady flow of the right decision makers entering your pipeline, at a cost per qualified lead that your sales numbers can support.
Do you work with Manchester businesses?
We do, and everything is remote. We meet on video calls for planning, creative sign-off and monthly reviews, and you have a shared report showing results at any time, so there is never a wait for the next meeting to see what is working.
How is LinkedIn advertising different from Google Ads?
Google Ads catches people who are already searching for what you sell. LinkedIn is a discovery platform: nobody searches for your service on it, so you interrupt a professional with a relevant offer based on who they are, such as job title, seniority, industry and company. That changes the ad copy, the offer and the funnel. If you want both, see our Google Ads management service, and we plan the two channels together.
Is LinkedIn advertising worth it for B2B?
It is worth it when a customer is valuable enough to justify a higher cost per click and when your buyers can be identified by job title or company. It is usually the wrong channel when a sale is worth a few hundred dollars or when your buyer could be anyone. We will tell you which side of that line you are on before you spend anything.
Can we compete with national firms that spend far more?
Often, yes. LinkedIn charges for reaching people, so a smaller advertiser who targets only the accounts and roles that can buy wastes far less than a big one targeting a whole sector. A sharper offer and faster follow-up on leads usually matter more than budget. We will tell you if your market is one where spend simply wins.
What LinkedIn ad formats do you run?
Single image and video ads, carousel and document ads, message and conversation ads in the LinkedIn inbox, lead gen forms that pre-fill from the member's profile, and retargeting to website visitors and uploaded lists. We choose the format by the job it has to do. See our thought leadership ads and LinkedIn retargeting pages for two formats we run often.
How do you target the right people on LinkedIn?
We combine job title, job function, seniority, industry and company size with lists of the specific companies you want to win, and layer in matched audiences such as website visitors and your own contact lists. Then we exclude the people who should never see the ad, such as existing customers, competitors and your own staff, because wasted impressions are what make LinkedIn expensive. For a deeper look, read our guide to LinkedIn custom audiences.
How long does it take to see results from LinkedIn ads?
Plan on the first four to six weeks as a learning period. We test audiences, offers and creative, and cut what does not work before we scale what does. You will see leads and cost per lead early. Revenue takes longer because B2B sales cycles are long, which is why we also report on qualified leads and opportunities from your CRM, not only form fills.
Should I use LinkedIn lead gen forms or a landing page?
In our experience, lead gen forms usually deliver more submissions at a lower cost per lead because the form is pre-filled and the member never leaves LinkedIn, while landing pages usually deliver higher lead quality because the visitor reads more and commits more. We test both against the same offer and judge them on qualified leads, then keep the one your sales team actually wants to call. Our conversion rate optimisation team builds and tests the landing pages.
When do UK B2B budgets usually reset?
Many businesses reset budgets around the April tax year change, while others follow their own financial year. We ask about your buyers’ cycles, build awareness and retargeting audiences before those windows, then push your strongest offer as budgets are being allocated.
Do you measure results beyond leads?
Yes. We install the LinkedIn Insight Tag and conversion tracking, connect LinkedIn to your CRM where you have one, and report on qualified leads, opportunities and pipeline. We flag when a cheap lead source is producing leads that never become deals, so budget moves to the audiences that produce revenue.
Can you run LinkedIn alongside Google Ads, SEO and Meta ads?
Yes, and it usually works better that way. LinkedIn creates demand among the people you want to sell to, while search and organic content capture them when they go looking. We run Google Ads, B2B SEO and Meta ads under one plan so budget follows performance across channels.
More on LinkedIn and B2B advertising.
LinkedIn works best as part of a wider B2B plan. Related services: LinkedIn thought leadership ads, LinkedIn retargeting ads, LinkedIn recruitment ads and LinkedIn CTV ads. Alongside them we run B2B SEO services, Google Ads management and Meta ads.
Want to read before you talk? Start with our LinkedIn ad specs and size guide, the guide to LinkedIn custom audiences, our LinkedIn bidding tip and the free LinkedIn paid playbook.
Get your free LinkedIn Ads audit.
Send your website and within 48 hours we will send a LinkedIn Ads audit showing where your targeting, offer and tracking are losing ground to bigger competitors. No calls, no obligations.