Manchester B2B SEO Company
Manchester B2B SEO for the media, tech, and industrial businesses driving the Northern Powerhouse. Ambitious firms here compete with national rivals for contracts, and ranking first for the commercial keywords in your sector is how a regional company wins buyers who would otherwise never hear of it.
Real Mojo Dojo clients, on the record.
B2B SEO for the UK’s fastest growing city region.
From 2015 to 2023 the city region was the UK’s fastest growing sub-regional economy, growing 3.1% a year against 1.5% for the UK, and in 2023 its gross value added passed £100 billion for the first time. The business base grew even faster: firm numbers rose 22% over the same period against 12% nationally. That growth is heavily business to business. About 309,000 people worked in financial, business and professional services in 2020, roughly 23% of the workforce, and GMCA describes a £5 billion tech ecosystem with strengths in AI, cyber security and fintech.
More suppliers means more competition for the same buyers. A record 251,769 registered companies existed at the end of 2024, with 40,892 formed that year alone. High-value categories such as finance, legal and property also draw national firms into the same results. And because the area is ten boroughs rather than one city, buyers in Stockport, Bolton or Trafford often search by town, while corporate buyers in Spinningfields search by sector and problem.
Output is concentrated too: 68% of GVA comes from four southern local authorities, the city itself plus Salford, Trafford and Stockport. We plan B2B SEO around who buys, what they search and where they sit, then build the pages and proof that move them to enquire. The work links to our broader SEO services if you also sell to consumers.
Our nationwide offer is described on the B2B SEO UK page. Our team also works in London. Related Manchester services include SEO, Enterprise SEO and LinkedIn Ads. See all of our Manchester services.
B2B SEO in Manchester: growth and competition.
Combined authority and Companies House based figures for the ten-borough city region.
Industries we help in Manchester.
Six sectors with growing supplier lists and demanding buyers.
Financial, business and professional services
Around 7,370 financial and insurance businesses and 1,865 legal firms operate here. We help advisory, legal and accountancy practices rank for their specialisms and publish credible, compliant evidence of expertise.
Digital, cyber and AI
In a tech ecosystem GMCA values at £5 billion, buyers benchmark suppliers hard. We build problem, comparison and integration pages for software and cyber firms, and structure them so AI assistants can cite them.
Creative, media and advertising services
The largest creative cluster outside the capital sits around MediaCityUK. Production, post-production and agency businesses need capability pages that reach commissioners and brand teams, not only peers.
Advanced materials and manufacturing
More than 500 businesses employ about 15,000 people in advanced materials. We target material grades, processes, certifications and part numbers that engineers and procurement teams search.
Health innovation and life sciences
Medtech, diagnostics and research suppliers along the Oxford Road Corridor sell into regulated buyers. We create pages that answer clinical, procurement and compliance questions first.
Low carbon and net zero services
More than 3,000 firms work in the sector. Retrofit, building technology and green consultancy businesses need service and specification pages that reach developers, landlords and facilities managers.
See how many northern buyers you could be reaching
Book a strategy session and we will show where your biggest organic lead opportunities are, and which competitors are taking them now.
What B2B SEO does for a business that sells to businesses.
Three B2B clients from our published case studies. They are not UK results; they show what the approach can achieve.
Why B2B SEO needs a different plan.
Several decision makers, long buying cycles and lower search volumes change how we plan and measure the work.
Fewer searches, far higher value
A niche B2B term may only be searched a few hundred times a month, but each buyer can be worth tens of thousands. We chase intent and deal value, not volume.
Queries that look like specifications
Buyers search product codes, part numbers, standards, compliance terms and specific operational problems. We build pages that answer those exact searches.
A buying committee, not a single shopper
The engineer, the procurement lead and the finance director all search differently. We map content to each role and to each stage of the decision.
Long sales cycles
Research can start months before an enquiry. We build content for early, middle and late stage searches so you are present at every step, not only at the end.
Lead quality over traffic
We track form fills, calls and CRM outcomes, and refine targeting to attract the companies you actually want to sell to, not anyone who can click.
Trust and proof carry the decision
B2B buyers check credentials, case studies and reviews before they make contact. We build the pages and third-party signals that answer those checks.
Get your free B2B SEO audit.
Send us your website and within 48 hours we will return a B2B SEO audit that shows technical problems, commercial page gaps and the buyer searches to win first. No calls, no obligations.
What our B2B SEO programme includes.
Implementation is built in, so you receive shipped fixes and pages instead of a list for your developers.
B2B keyword and intent research. Commercial, problem-led and technical searches mapped to the roles and stages in your buying journey.
Technical SEO audit and fixes. Crawl, indexation, redirects, canonicals, sitemaps and Search Console issues, fixed and not only reported.
Service and solution page optimisation. Titles, copy, structure and internal links for the pages that carry your enquiries.
Product and catalogue SEO. Specification-led product pages, category structure and SKU or part number targeting for distributors and manufacturers.
Content for every stage of the funnel. Guides, comparisons, technical explainers and case studies for awareness, evaluation and decision stage searches.
Landing pages built to convert. High intent pages with clear proof, short forms and a single next step, connected to conversion rate optimisation.
Authority and link building. Relevant links from industry publications, associations and suppliers through link building and digital PR.
Structured data and entity signals. Organisation, product, service and FAQ markup so search engines and AI assistants understand what you sell.
Site speed and mobile experience. Core Web Vitals, image weight and template fixes, including page speed work.
Analytics and lead tracking. GA4, Tag Manager, call and form tracking, plus CRM hand-off so we can report leads and pipeline, not just sessions.
Reporting and reviews. Monthly reporting on enquiries, lead quality and revenue influence, with a clear plan for the next month.
Ongoing SEO audits. A regular SEO audit cycle to catch regressions and new opportunities early.
Built around how business buyers compare suppliers.
The firms we work with sell engineering services, industrial equipment, software, professional services, wholesale supply and manufactured goods. A Trafford Park manufacturer and an Ancoats software house use different search terms, but their buyers take the same path: a problem, a search, a shortlist, then contact with the companies that look credible.
We begin with your customers and sales team, not a keyword tool. We ask which enquiries are most valuable, what buyers ask before they call, and which objections cost you deals. That shapes the page plan, the content calendar and the way we report.
B2B search is also moving toward AI answers and comparison summaries. We make sure your product, service and company information is structured so assistants can cite it. Read more on AI SEO. If you operate across a very large site or many business units, our enterprise SEO service is built for that scale. SEO works best alongside paid channels such as LinkedIn Ads and Google Ads, and as part of a wider lead generation plan.
How our B2B SEO process runs.
Six stages tied to enquiries, delivered remotely with video calls and shared reporting.
Business and buyer research
We interview your team, review your best customers and lost deals, and study the competitors buyers compare you to.
Full site audit
Technical, on-page and content review across every template, so we know exactly what is holding enquiries back.
Keyword and content strategy
A prioritised plan of pages and content ranked by likely lead value and effort, agreed with you before work starts.
Implementation
We ship the fixes, pages, content and structured data, coordinating with your developers where needed.
Authority building
Earned links and mentions from industry sources that make your business credible to searchers and search engines.
Reporting and iteration
Monthly reporting on leads, lead quality and pipeline influence, then we double down on what works.
Areas we serve in Manchester.
We work remotely with businesses across all ten boroughs. In the city centre that means the King Street and St Peter’s Square core, Spinningfields, Piccadilly and Mayfield, NOMA, Ancoats and the Northern Quarter, and research and health businesses along the Oxford Road Corridor.
Beyond the centre we support creative and media firms at MediaCityUK and Salford Quays, manufacturers and distributors on Trafford Park, and companies around Airport City. We also cover Stockport, Altrincham, Sale and Cheadle in the south, and Bolton, Bury, Oldham, Rochdale and Wigan to the north. Buyers here often search by borough or town, so we build pages for the places you serve.
Selected results.
Featured work from our wider portfolio. It shows the approach and is not presented as results for businesses in this city.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How businesses choose suppliers now.
How businesses choose suppliers now, and what a founder should do about it, ten chapters and one worksheet.
Send me the B2B Playbook →
Free. 14 pages. 18 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
What is B2B SEO?
B2B SEO is optimising your website so it appears in search results when other businesses research what you sell. It combines technical SEO, service and product pages, content for each stage of a long buying process, and link building, and it is measured by qualified leads and pipeline rather than rankings alone.
How is B2B SEO different from B2C SEO?
B2B buyers search less often but with higher intent, and the search often looks like a product code, a specification or a business problem. Sales cycles are longer, several people are involved, and one enquiry can be worth a great deal. B2C SEO usually chases larger volumes and faster, smaller transactions.
Do you work with Manchester businesses?
We do, remotely. UK clients work with us through video calls for strategy and monthly reviews, and shared reporting that shows pages, rankings and enquiries in real time. Nobody needs to travel for the work to happen.
Is SEO worth it for B2B?
Usually yes, because business buyers research online before they contact a supplier, and organic search is one of the few channels where that research reaches you without paying per click. It compounds over time, so it suits businesses with a longer sales cycle and a high value per customer.
How long does B2B SEO take to work?
Technical fixes can affect crawling and indexing within weeks. Ranking gains and enquiries usually build over several months and then compound. We do not promise a date, but we set milestones for the first ninety days so you can see progress in leads, not just reports.
What results can I expect?
It depends on your starting point, sector and competition, so we do not promise a figure. For reference, ARP Engineering grew organic traffic 292% and conversions 100%, Aerosweep grew goal completions 670% and Salt 3 grew organic traffic 430%. Each is published in our case studies.
Do you work with manufacturers, distributors and industrial businesses?
Yes. Engineering, industrial, manufacturing and equipment suppliers are among the clients in our case studies. Those sites often have large catalogues, technical product data and buyers who search by specification, which we plan for from the start.
Do you work with SaaS, technology and professional services firms?
Yes. The approach changes with the sector: software and technology firms focus on problem and comparison searches and demo requests, while professional services firms focus on credibility, specialisation and enquiry quality. We tailor the page plan and reporting to each.
Should we target the city region or individual boroughs?
It depends on how your buyers search. Software and consulting firms usually win on sector and problem pages, while service businesses that visit clients often benefit from borough pages for places such as Stockport or Bolton. We look at your enquiry data before we decide.
How do you measure lead quality, not just traffic?
We track form submissions, phone calls and goal completions, and where you share CRM data we follow those leads through to qualified opportunities and revenue. That lets us shift effort toward the pages and topics that bring in the right companies.
Should I hire an agency or build B2B SEO in-house?
An in-house hire gives you focus and product knowledge but one skill set and one point of view. An agency brings technical, content and link building specialists together, and can scale up or down. Many businesses use both, with an internal owner working alongside an agency.
How is B2B SEO different from lead generation or paid ads?
Paid channels such as Google Ads and LinkedIn Ads deliver leads while you pay for them. SEO builds an asset that keeps bringing enquiries after the work is done. They work best together, and a broader lead generation plan can combine them.
When do UK businesses usually set marketing budgets?
Many B2B budgets reset around the tax year change on 5 April. SEO compounds over months, so starting a quarter or two before that point means your commercial pages are ranking when buyers begin reviewing suppliers.
Why choose Mojo Dojo for B2B SEO?
We plan around your buyers and sales pipeline, we include implementation rather than handing back a to-do list, and we report on leads. Our case studies show the outcomes for engineering, industrial and technology businesses that sell to other businesses.
Get your free B2B SEO audit.
Send us your website and within 48 hours we will return a B2B SEO audit that shows technical problems, commercial page gaps and the buyer searches to win first. No calls, no obligations.