Manchester Facebook Ads Company
Manchester Facebook Ads for ambitious regional businesses competing against national budgets. Media, tech and manufacturing brands here win on sharper creative rather than bigger spend, so we build ads that outperform larger advertisers on relevance instead of reach.
Real Mojo Dojo clients, on the record.
Ten boroughs, a young audience and a business base growing faster than the UK average.
Our promise: we beat your best ads, or you don't owe us a penny.
The city region is not one market. It is ten boroughs, from Wigan and Bolton in the north-west to Stockport and Trafford in the south, and 68% of its economic output sits in just four of them: Manchester, Salford, Trafford and Stockport. An ad written for a Spinningfields professional will not land in Rochdale, and a radius drawn around the city centre wastes money on both.
The business base is growing fast. Firms grew 22% between 2015 and 2023, against 12% nationally, and 40,892 new companies were formed in 2024 alone. Most of that growth came from the smallest businesses, up 27%, which means more competitors in every local category, many of them learning Meta ads as they go.
Where Facebook fits
Household income available to spend is £3,700 below the UK average, so price and value matter in the creative. But the city itself is young, with a median age of 31, and the student and graduate audience is huge. Facebook and Instagram are where that audience discovers brands, restaurants, gyms and events, and where a business with sharp creative can outperform a bigger advertiser with a blander ad.
This page covers Manchester; for the national picture see Facebook Ads UK. The same service is available in London. In Manchester we also work on Google Ads, LinkedIn Ads and PPC Management. Browse all Manchester services.
The Facebook ads market in Manchester.
Official and published figures on the audience and competition in the city region, with sources.
Industries we help in Manchester.
The sectors driving the North West's biggest economy, and what Meta advertising does for each.
Hospitality, nightlife and events
Tourism had a £12.7 billion economic impact in 2023. We run event, offer and booking ads for bars, restaurants, venues and hotels, timed to the Christmas Markets, Parklife and the student calendar.
Student-facing businesses
With over 100,000 students, September is a land grab. We run campaigns for student housing, gyms, food delivery, phones and retail that launch before term starts and remarket through freshers' weeks.
Financial and professional services
About 309,000 people worked in financial, business and professional services in 2020. For accountants, brokers and law firms we build compliant lead campaigns, with extra focus on January and the April tax year change.
Ecommerce and retail
Internet sales reached 27.5% of UK retail in 2025. Catalogue, dynamic and Advantage+ shopping campaigns help online stores in the region sell nationally, not just to their postcode.
Low carbon, retrofit and home improvement
More than 3,000 low carbon firms operate in the city region. Solar, heat pump and retrofit installers use lead ads with qualifying questions to reach homeowners in the boroughs they cover.
Digital, media and creative firms
Salford's MediaCityUK anchors the largest creative cluster outside the capital. For studios and tech firms, Meta is a recruitment, showreel and remarketing channel that supports new business won elsewhere.
Want Facebook ads that beat bigger advertisers on relevance?
Book a strategy session. We will show where your Meta spend is spread too thinly across the region and how to fix it, with our outperformance guarantee behind the work.
The most common excuses people give when Facebook does not work for them.
We hear the same six complaints almost everywhere. Across ten boroughs, two of them take a specific shape.
Too many channels to choose from
We have run Google Ads, Facebook Ads, SEO and even LinkedIn Ads. There are so many channels to advertise on that it is overwhelming to understand where to advertise.
One plan across the funnel
We work out where Facebook fits alongside your other channels, then give it one clear job with one measurable goal.
One campaign for ten boroughs
Searchers and scrollers think in terms of Stockport, Bolton, Salford or Altrincham, not the city region. A single campaign spends evenly across areas with very different incomes and needs.
Borough-level targeting and messaging
We split ad sets by borough or cluster of boroughs, write offers that suit each, and move budget to the areas where customers actually convert.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
No traction at all
We simply cannot gain traction.
A clear action in every ad
The number one reason most ads fail is the lack of a clear action you want people to take. Every ad we write asks for one.
Results swing wildly through the year
Student arrivals in September, the Christmas Markets and summer festivals create sharp peaks, and budgets set evenly across the year miss them.
A plan built around the local calendar
We build audiences ahead of each peak, move spend into the weeks that matter for your business, and keep ads quiet when the feed is crowded with offers that are not yours.
Who you reach across the city region.
In the City of Manchester, 31% of residents were born outside the UK at the 2021 Census. After English, the most common main languages were Urdu, with 17,572 speakers, up from 13,095 in 2011, and Arabic, with 10,425, up from 7,037. In-language creative for those communities is still uncommon, which makes them some of the most cost-effective audiences in the region.
The five universities educate over 100,000 students a year, concentrated along the Oxford Road Corridor, and the airport handled a record 32 million passengers in 2025. Both create audiences that turn over constantly: new students every September and travellers every holiday season.
The southern boroughs are wealthier and more professional; the northern towns are more price-sensitive. We split campaigns to match, with different offers, creative and budgets for each rather than one message for the whole region.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. For student and nightlife audiences, Stories and short video usually lead.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalogue and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads. For installers and trades, a borough question in the form keeps leads inside the area you cover.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working. Event ads are a natural fit for venues during the Christmas Markets and festival season.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, with a borough-by-borough view of where your budget goes. No calls, no obligations.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
These results come from our wider portfolio, not from named clients in the North West, and we do not dress them up as local. What carries across is the method: understand the product, write one clear action into every ad, and split test until a winner emerges. In a region with a fast-growing crowd of small competitors, that discipline is what separates the ads that pay from the ones that just get likes.
The city region's calendar and your ad budget.
The accounting year shapes the first quarter: the Self Assessment deadline on 31 January and the tax year end on 5 April push bookkeeping, accounting and finance offers into January and April, and many B2B budgets reset in April.
Summer starts with Parklife at Heaton Park in June, bringing a young audience and a spike for hotels, bars and fashion. The Pride weekend at the end of August has been a major date too, although hospitality businesses should confirm its format each year. September is university term start, when over 100,000 students need housing, food, phones and nights out, and the airport's summer and Christmas peaks lift travel, parking and retail in the south.
The biggest retail window is the Christmas Markets, with over 210 stalls across ten city-centre locations from early November to late December. We warm audiences before each of these dates and spend hardest when your offer fits the moment.
Here is everything we can improve in a North West ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. Across a multi-borough market, audience structure, seasonal budgets and the pixel are usually where we start.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviours and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favourite brands or followed pages.
Behaviours. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimisation. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimised delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
Buyers here can compare several capable agencies, so here is why we tend to win on revenue. The last reason, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, with a borough-by-borough view of where your budget goes. No calls, no obligations.
How we manage Facebook ads for businesses in the North West.
Five steps from audit to scale, handled remotely with shared dashboards and regular video calls.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimise, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
Three tests we would run first for a North West business.
Experiments that usually show where a multi-borough account is wasting spend.
Southern boroughs versus northern towns
Matched offers run separately to the southern boroughs and the northern towns, with creative adjusted for each, to find where customers cost least.
Student season timing
For student-facing brands, a July and August awareness push tested against a September-only launch, measured on bookings and sign-ups rather than clicks.
Urdu and Arabic creative
For businesses with customers in those communities, a purpose-written ad in each language tested against the English version.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, with a borough-by-borough view of where your budget goes. No calls, no obligations.
Areas we serve in Manchester.
We work with businesses across all ten boroughs remotely, over video calls and shared reporting. In and around the centre that includes the city centre itself, Ancoats, Salford, Eccles and Prestwich, and south to Didsbury, Chorlton, Stretford, Wythenshawe and Cheadle.
In Trafford we target Sale and Altrincham; beyond that, Stockport, Tameside and Ashton-under-Lyne to the south and east, and Bolton, Bury, Oldham, Rochdale and Wigan to the north. Each borough has its own income profile and competitors, so we treat them as separate audiences rather than one region.
Selected results.
Featured campaigns from across our client portfolio. They show how we work, not results for businesses in the North West.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Manchester businesses?
Yes, remotely. Businesses across the city region work with us over video calls, with shared access to their Meta ad account and live reporting. There is no need to meet in person, and you can see every result as it happens.
Should we target the whole city region or specific boroughs?
Usually specific boroughs. The four southern boroughs produce 68% of the region's output, and incomes and needs differ sharply from the northern towns. We start with the areas you serve best and expand only when the numbers justify it.
How early should we advertise for the student market?
Before students arrive. Housing, phone and banking decisions are often made in the summer, so we start building audiences and running awareness ads in July and August, then switch to offers when term begins in September.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximise campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximising attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximise the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimisation.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
In a region with one of the UK's most competitive agency markets, ask any agency for clear reporting on revenue and cost per acquisition before you sign.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customise it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organisations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
That is especially relevant here, where businesses with 0 to 4 employees grew 27% between 2015 and 2023.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviours, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
In the North West we see strong returns for hospitality and events, student-facing brands, online retailers and home improvement installers.
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
For seasonal businesses, start before your peak. A campaign launched in the first week of term or the Christmas Markets is still learning while competitors are already scaling.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, with a borough-by-borough view of where your budget goes. No calls, no obligations.