Brisbane's Trusted Facebook Ads Partner
Brisbane Facebook Ads for a city gaining residents, projects and competitors every quarter. Construction, tourism and trades businesses here can still reach a growing local audience cheaply, so we move budget into that window before 2032 demand prices it up.
Real Mojo Dojo clients, on the record.
A growing city means a Meta audience that changes under your feet.
We guarantee to outperform your best ads, or you don't owe us a cent.
Greater Brisbane added about 58,200 residents in 2024-25, growth of 2.1%, the second-fastest rate of any Australian capital. Much of that growth landed on the fringes: Ripley in Ipswich rose 15%, Morayfield in Moreton Bay 15% and Greenbank - North Maclean in Logan 14%. For a Facebook advertiser this is the opportunity and the trap. New households are forming new buying habits and have not yet picked a builder, dentist, gym or childcare centre, but an audience set up two years ago around inner-city postcodes may no longer describe where your customers live.
The demand is broad. BEDA puts the city's economy at $201 billion in 2024, health is the fastest-growing industry of any capital, and visitor spending reached a record $13.7 billion. Those are exactly the categories where Meta ads work well: bookings, enquiries and event tickets bought by people who were not searching yet.
Why ads here stall
Most campaigns we audit in South East Queensland treat the region as one audience. Council areas behave differently, the Gold Coast and Sunshine Coast bleed into the same placements, and creative written for the CBD rarely lands in North Lakes. We split the targeting by the areas you serve, then let split tests decide where the budget goes.
For the wider picture across the country, see Facebook Ads Australia. The same service is available in Sydney, Melbourne, Perth and Adelaide.
You may also be interested in Google Ads, LinkedIn Ads and PPC Management in Brisbane. For the full list, see our Brisbane services.
Facebook ads in Brisbane: how big and how fast the market is.
Four official numbers on the people and businesses your ads reach. Sources are named on each card.
Industries we help in Brisbane.
Six sectors where Facebook and Instagram ads pull their weight in the south east corner of Queensland.
Health and allied health
BEDA reports the health industry grew 6% a year to $22 billion in 2024. We run appointment-focused lead ads for physios, dentists, psychologists and GPs, with compliant claims and booking forms that feed straight into your practice software.
Hospitality, tourism and events
Visitor spending reached a record $13.7 billion in 2024. We promote venues, tours and accommodation around Riverfire, the Ekka and school holidays, and remarket to people who viewed a menu or a room but did not book.
Builders, developers and trades
A project pipeline of more than $100 billion and fast-growing estates in Ripley, Springfield and Morayfield keep households buying. Lead forms and video walkthroughs help builders and trades reach new owners by suburb.
Professional services
The knowledge economy is forecast to grow 50% in ten years. For accountants, lawyers and consultancies we use Meta to build familiarity with decision makers, then retarget them with an offer when the need arrives.
Ecommerce and retail
Catalogue and dynamic product ads for online stores and shopfronts, with shipping-aware offers so regional buyers across Queensland see prices that make sense for them.
Manufacturing and logistics employers
Freight, warehousing and advanced manufacturing firms around the TradeCoast rarely win contracts through the feed, but they do hire through it. We run recruitment campaigns that reach drivers, technicians and engineers.
Ready for Facebook ads that keep up with a growing city?
If we don't beat your best ads, you don't owe us a cent. Book a strategy session and we will show where your Meta spend is being wasted.
The most common excuses people give when Facebook does not work for them.
We hear the same six complaints almost everywhere. Two of them look different in a region that spans five council areas.
One audience for the whole region
Greater Brisbane covers Brisbane, Ipswich, Logan, Moreton Bay and Redland, and customers on the fringe behave differently from those in the inner suburbs. A single radius wastes spend on people you cannot serve.
Targeting split by the areas you serve
We build ad sets by council area or suburb cluster, give each its own creative and landing page, and move budget to the ones that return leads you can actually service.
Clicks feel too expensive
It is expensive to advertise on any channel, and cost per click is ridiculously high.
Pay for buyers, not clicks
We optimise for purchases and qualified leads, so every click is judged on the revenue it brings back.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
No traction at all
We simply cannot gain traction.
A clear action in every ad
The number one reason most ads fail is the lack of a clear action you want people to take. Every ad we write asks for one.
Last year's winning audience has moved
The fastest growth is in outer estates that barely existed a few years ago, so saved audiences and lookalikes built on old customer lists slowly point at the wrong people.
Audiences that follow the growth
We refresh customer lists and lookalikes regularly, test new-estate audiences as their own ad sets, and scale only the ones that win a split test.
Who is scrolling in South East Queensland.
Households here are relatively well off. Median weekly household income in Greater Brisbane was $1,849 at the 2021 Census, above both the Queensland figure of $1,675 and the national $1,746, which supports premium offers in home improvement, health and hospitality.
The audience is also more English-speaking than the national average: 20.3% of households used a language other than English, against 24.8% across Australia. New Zealand and England were the most common overseas birthplaces, followed by India and China. For most advertisers that means one strong English creative per offer, with in-language variations for Mandarin, Vietnamese, Punjabi or Cantonese speakers only where your customer base justifies it.
The bigger targeting question is geography. People define themselves by Ipswich, Logan, Moreton Bay or the Redlands as much as by the city, so ads that name the place a customer lives in tend to earn more clicks and cheaper leads.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
The full set of Facebook and Meta formats we manage. Lead ads and event ads tend to do the heavy lifting for Queensland service businesses.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalogue and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads. This is the format we use most for health practices and trades, because a booking or quote request arrives with the suburb already filled in.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working. Event response ads are how venues fill rooms during Riverfire and the Ekka without discounting.
Get your free Facebook Ads audit.
Send us your website and we'll return a detailed Facebook and Meta ads audit within 48 hours. No calls and no obligation, just the biggest bottleneck in your ad account, found and explained.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
None of those numbers came from Queensland clients. They show what happens when creative, targeting and tracking are built properly, which is the same work whether your customers are in Toowong or Redcliffe. In a market still adding tens of thousands of residents a year, the gains usually come from reaching new households before your competitors notice they have arrived.
The Queensland dates that move Meta ad prices.
August belongs to the Ekka. The 2025 show drew more than 425,000 people over nine days, and family, food and retail businesses feel it in the feed. September brings the Brisbane Festival and Riverfire, expected to draw a combined audience of 1.8 million across 1,069 performances in 2025, which is peak season for venues and inner-city retail.
Earlier in the year the 30 June end of financial year pushes B2B and finance offers into May and June. And behind every season sits the long build-up to the 2032 Games: KPMG estimated up to $8.1 billion in economic and social benefits for Queensland over 2022-2042, and construction, tourism and event suppliers are already positioning for it.
We plan creative and budgets a month ahead of each peak so audiences are warm before prices rise, and we pull back when the auction is crowded with offers unrelated to yours.
Everything we can improve in a Queensland ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. For fast-growing areas, audience freshness and conversion tracking are usually the first levers we pull.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviours and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favourite brands or followed pages.
Behaviours. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimisation. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimised delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
Growth markets reward agencies that test fast and cut losers faster. These are the reasons we can do that, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Send us your website and we'll return a detailed Facebook and Meta ads audit within 48 hours. No calls and no obligation, just the biggest bottleneck in your ad account, found and explained.
How we run Facebook ads for South East Queensland businesses.
The same five steps for every client, run over video calls with reporting you can see at any time.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimise, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
Three experiments we would start with in South East Queensland.
The tests that usually uncover the quickest savings for businesses in a fast-growing region.
Council-area split
The same offer, run as separate ad sets for the inner city, Ipswich, Logan, Moreton Bay and the Redlands. Within a few weeks it shows which areas bring in customers and which only bring in clicks.
New estate audiences
Households that recently moved into growth suburbs such as Ripley or Morayfield, tested against established inner-suburb audiences with an offer written for new owners.
Coast inclusion test
For businesses that serve the Gold Coast or Sunshine Coast, we test including and excluding each one, so the budget is not quietly spent on customers you would rather not drive to.
Get your free Facebook Ads audit.
Send us your website and we'll return a detailed Facebook and Meta ads audit within 48 hours. No calls and no obligation, just the biggest bottleneck in your ad account, found and explained.
Areas we serve in Brisbane.
We work with businesses across South East Queensland remotely, using video calls and shared reporting. In and around the city that includes the CBD, Fortitude Valley, South Brisbane, West End, Newstead, Milton, Toowong, Paddington and Woolloongabba.
Further out we run campaigns aimed at Indooroopilly, Chermside, Carindale and Sunnybank, west to Springfield, Ipswich and Ripley, south to Logan Central, north to North Lakes, Morayfield and Redcliffe, and east to Cleveland. Each of these can be its own ad set with its own message, which is how outer-suburb businesses stop paying to reach people across the river.
Facebook ads results from across our client base.
Campaigns where Facebook Ads was part of the Mojo Dojo mix. They illustrate the approach rather than results for Queensland businesses.
downies collectables
105% Increase in Paid Traffic
CH Smith Marine
1357% Increase in Traffic
Novotel
138% increase in Bookings
Bfree
1000% Increase in Sales
Luna Park
250% increase in revenue
Comcater
54% Increase in New Users
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Brisbane businesses?
Yes, remotely. We run Queensland accounts through video calls, shared access to your Meta Business Manager and live dashboards, so you can see spend and results whenever you want. We do not have a shopfront for you to visit.
Can one campaign cover the city, the Gold Coast and the Sunshine Coast?
It can, but it usually should not. Many businesses serve the whole south east corner, and each coast has different buyers and competitors. We normally run separate ad sets per region inside one campaign, so the budget can shift to whichever region is producing customers.
Should we advertise around the 2032 Games already?
For most businesses, not directly. Olympic branding is tightly controlled and the event is years away. What makes sense now is building audiences in the growth areas and the sectors, such as construction and tourism, that the Games build-up is already feeding.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximise campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximising attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximise the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimisation.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
For a Queensland business, the practical test is time. If nobody on your team can spend several hours a week on creative, testing and tracking, an agency usually costs less than the budget that is being wasted.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customise it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
Queensland does not use daylight saving, so for half the year the state runs an hour behind New South Wales and Victoria. Check the account timezone before you schedule, especially if you also advertise interstate.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organisations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
In Greater Brisbane, 136,806 of the small businesses counted in 2023 were sole operators, and many of our smaller Queensland clients started with a single lead campaign.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviours, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
For a spread-out region, also compare results by suburb or council area. If leads from one area close at half the rate of another, the targeting, not the ad, is usually the problem.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
In South East Queensland we see the strongest returns from health practices, hospitality and tourism operators, builders and trades in the new estates, and online retailers.
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
For builders and trades, allow for a longer path from lead to signed job. We judge those campaigns on quotes booked and jobs won, which takes more than a couple of weeks to show.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
Get your free Facebook Ads audit.
Send us your website and we'll return a detailed Facebook and Meta ads audit within 48 hours. No calls and no obligation, just the biggest bottleneck in your ad account, found and explained.