Brisbane's Trusted LinkedIn Ads Partner
Brisbane LinkedIn Ads for a city where construction, infrastructure and emerging tech firms are hiring and buying at once. The 2032 pipeline is pulling national competitors north, so we help local firms reach procurement teams before those budgets arrive.
Real Mojo Dojo clients, on the record.
A growth market with procurement teams to win.
Brisbane Economic Development Agency and Deloitte Access Economics put the city’s economy at $201 billion in 2024, with employment up 274,000 (22%) since 2020. Behind those numbers is a project pipeline of more than $100 billion, including about $11.1 billion of experience economy infrastructure already underway ahead of the 2032 Games. For B2B firms, that means head contractors, asset owners, government agencies and their consultants all buying at once, and all reachable on LinkedIn by employer, function and seniority.
A pipeline like that also attracts interstate and international suppliers. Engineering practices, construction technology vendors and specialist subcontractors are all trying to get in front of the same project directors and procurement leads, and many of them arrive with bigger marketing budgets than a Queensland-grown firm. You rarely beat them on spend. You beat them on relevance: a list of the named organisations actually letting work, a message that speaks to the package they are procuring, and proof that you have delivered something similar.
Much of the work also sits outside the city limits. Greater Brisbane spans several council areas, and plenty of B2B firms here sell across South East Queensland as a matter of course. LinkedIn location targeting makes that easy to set up, but it is easy to waste money too, so we build geography around where your buyers are employed rather than where they live.
We combine thought leadership from your directors, retargeting through tender and evaluation periods, and recruitment campaigns for firms that need to staff up once the contract lands.
For the wider picture across the country, see LinkedIn Ads Australia. Operating in other cities? See Sydney, Melbourne, Perth and Adelaide.
Related Brisbane services include B2B SEO, Facebook Ads and Google Ads. For the full list, see our Brisbane services.
The numbers behind the pipeline.
Estimates from the city’s economic development agency and official releases. Sources are named on each card.
Industries we help in Brisbane.
Where local growth is creating B2B demand, and how LinkedIn campaigns tap into it.
Property, construction and infrastructure
BEDA forecasts 41% ten-year growth in property and construction. We put engineering, design and subcontracting firms in front of project directors, estimators and procurement at the organisations running major packages.
Transport, logistics and trade
The port handled a record 1.62 million TEU in 2024-25. Freight, warehousing and 3PL providers use account lists of importers and manufacturers to reach supply chain managers at the right moment.
Health and medical
Hospitals employed 62,917 residents at the 2021 Census. Health technology and service suppliers reach hospital and health service executives and allied health practice owners by function and employer.
Knowledge economy and professional services
Forecast to grow 50% over ten years, the fastest of the sectors BEDA profiles. Consultancies and law firms use thought leader ads to build a name with in-house counsel and executives before a brief goes out.
Advanced manufacturing
Medical and pharmaceutical exports are up 114% since 2013. Manufacturers use video and document ads to explain technical capability to engineers and buyers in Australia and overseas.
Events and the visitor economy
Visitor spend reached a record $13.7 billion in 2024. Event suppliers, venues and tourism operators use LinkedIn to reach corporate event planners and conference organisers rather than holidaymakers.
Get in front of Brisbane buyers before the big packages are let
In a strategy session we will size the accounts you want to win, estimate a realistic cost per lead and tell you frankly whether LinkedIn will pay for your firm.
Areas we serve in Brisbane.
Our B2B clients here are spread across the CBD, Fortitude Valley, Newstead and Bowen Hills, Milton and the South Bank precinct, along with health and research organisations in the Herston and Kelvin Grove precinct and around Woolloongabba and Boggo Road.
Industrial and trade businesses on the Australia TradeCoast, from Eagle Farm to Pinkenba, work with us too, as do firms in Springfield Central, Chermside, Ipswich, Logan and North Lakes. Everything runs remotely: planning and reviews on video calls, and results in a live report your team can check whenever it suits.
What makes LinkedIn different from Google and Meta.
The six platform traits that decide how we plan budgets, audiences and offers for your account.
Discovery, not search
There is no keyword to bid on. People are in a feed, so the ad has to earn attention with a clear offer for a specific role.
Targeting by who, not what
Job title, function, seniority, industry, company size and named account lists let you reach the buying committee, not just anyone interested in the topic.
Higher cost per click, higher value per lead
The audience is narrow and professional, so clicks cost more. We work backwards from what a qualified lead is worth to set budgets and bids.
Long sales cycles need repeat exposure
A buyer rarely acts on the first ad. Retargeting and frequency control keep you in front of the same accounts while the deal matures.
The offer matters more than the ad
A guide, benchmark, webinar or audit that solves a real problem beats a generic 'contact us'. We help you develop the lead magnet, not just the ad.
Lead quality is measurable
With tracking and CRM feedback we can see which audiences and offers produce opportunities, and move budget away from the ones that only produce form fills.
Claim your free LinkedIn Ads audit.
Send your website and within 48 hours we will return a LinkedIn Ads audit that covers audiences, offers and tracking, and names the biggest thing holding back your pipeline. No calls, no obligations.
Everything included in your LinkedIn Ads management.
Twelve parts of the engagement, from the target account list to the pipeline report you take to the board.
LinkedIn Ads strategy. Objectives, audience, offer, funnel stages and budget agreed against your sales targets before anything is launched.
Audience research and sizing. Job titles, functions, industries and named company lists, sized so you know what spend the audience can absorb.
Account and campaign structure. Campaigns, audiences and ads organised so results are readable and tests are clean.
Ad creative and copywriting. Single image, video, carousel and document ads written for one role at a time.
Lead magnet development. The guide, report, webinar or audit that gives a busy decision maker a reason to hand over their details.
Lead gen forms and landing pages. Pre-filled forms and dedicated pages, tested against each other for qualified leads.
Message and conversation ads. Inbox campaigns for high-value accounts, written to read like a person, not a broadcast.
Retargeting and matched audiences. Website visitors, video viewers, contact lists and company lists, kept apart from your cold prospecting so each gets the right message.
Tracking and attribution. LinkedIn Insight Tag, conversion events and CRM integration so leads can be followed through to revenue.
Bidding, budgets and frequency. Budget pacing, bid strategy and frequency control so spend goes to the people most likely to convert.
A/B testing. Structured tests on audience, offer, creative and form, with a decision recorded for each.
Monthly reporting. Spend, cost per qualified lead, opportunities and pipeline, with a clear recommendation for the next month.
The LinkedIn formats in our toolkit.
A tender-focused engineering firm and a SaaS vendor chasing hospital buyers will lean on different mixes. We choose by the job.
Single image and video
The workhorse feed formats for awareness and lead generation, built around one clear message.
Carousel and document ads
Let prospects flick through a framework, checklist or short report without leaving the feed.
Thought leader ads
Promote posts from your own leaders so buyers see people, not just a logo. See thought leadership ads.
Message and conversation ads
Direct to the inbox of a named audience, with a clear ask and, where it suits, a choice of replies.
Lead gen forms
Pre-filled forms that cut friction and lift submissions, synced to your CRM.
Retargeting
Bring back people who visited your site, watched your video or opened your form. See LinkedIn retargeting.
Claim your free LinkedIn Ads audit.
Send your website and within 48 hours we will return a LinkedIn Ads audit that covers audiences, offers and tracking, and names the biggest thing holding back your pipeline. No calls, no obligations.
How we plan, launch and scale your campaigns.
Five stages, run over video calls and shared dashboards, with qualified pipeline as the measure at every step.
Audience and offer research
We define who buys, size the audience on LinkedIn and decide the offer that will earn their attention.
Tracking and account setup
Insight Tag, conversion events and CRM connection are installed and tested before any budget is spent.
Creative and lead magnet
We write and design the ads, forms and landing pages, and develop the lead magnet with you.
Launch and test
Campaigns go live with a structured test plan across audiences, offers and formats.
Report and scale
Monthly reporting on qualified leads and pipeline. Budget moves to what produces revenue and stops going to what does not.
B2B results from our search and paid channels.
We have no published LinkedIn-only case study. These two B2B engagements show how we measure lead and traffic growth for business buyers.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The most expensive click in B2B. How to make it pay.
Offers, lead magnets and the full funnel, an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Send me the LinkedIn Paid Playbook →
Free. 12 pages. 14-minute read. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Common questions about LinkedIn Ads.
What B2B owners and marketers ask us before they commit budget to the platform. Contact us →
What does a LinkedIn Ads agency do?
A LinkedIn Ads agency plans, builds and runs your paid campaigns on LinkedIn. That covers audience and offer research, account structure, tracking, ad creative, lead magnets and landing pages, bidding and budgets, and reporting. The aim is a steady flow of the right decision makers entering your pipeline, at a cost per qualified lead that your sales numbers can support.
Do you work with Brisbane businesses?
Yes, remotely. We have no premises in Queensland, so onboarding, creative reviews and monthly reporting happen over video calls, with a shared dashboard showing spend, leads and pipeline in real time.
How is LinkedIn advertising different from Google Ads?
Google Ads catches people who are already searching for what you sell. LinkedIn is a discovery platform: nobody searches for your service on it, so you interrupt a professional with a relevant offer based on who they are, such as job title, seniority, industry and company. That changes the ad copy, the offer and the funnel. If you want both, see our Google Ads management service, and we plan the two channels together.
Is LinkedIn advertising worth it for B2B?
It is worth it when a customer is valuable enough to justify a higher cost per click and when your buyers can be identified by job title or company. It is usually the wrong channel when a sale is worth a few hundred dollars or when your buyer could be anyone. We will tell you which side of that line you are on before you spend anything.
Can campaigns cover the whole of South East Queensland?
They can. Many firms sell to the Gold Coast, the Sunshine Coast and Ipswich as well as the city itself, and LinkedIn lets us include or exclude each area. We usually set the region from where target companies employ their decision makers, then check in reporting that impressions are landing where your sales team can actually deliver.
What LinkedIn ad formats do you run?
Single image and video ads, carousel and document ads, message and conversation ads in the LinkedIn inbox, lead gen forms that pre-fill from the member's profile, and retargeting to website visitors and uploaded lists. We choose the format by the job it has to do. See our thought leadership ads and LinkedIn retargeting pages for two formats we run often.
How do you target the right people on LinkedIn?
We combine job title, job function, seniority, industry and company size with lists of the specific companies you want to win, and layer in matched audiences such as website visitors and your own contact lists. Then we exclude the people who should never see the ad, such as existing customers, competitors and your own staff, because wasted impressions are what make LinkedIn expensive. For a deeper look, read our guide to LinkedIn custom audiences.
How long does it take to see results from LinkedIn ads?
Plan on the first four to six weeks as a learning period. We test audiences, offers and creative, and cut what does not work before we scale what does. You will see leads and cost per lead early. Revenue takes longer because B2B sales cycles are long, which is why we also report on qualified leads and opportunities from your CRM, not only form fills.
How early should suppliers market for Games-related work?
Earlier than feels necessary. Large infrastructure and venue programmes shortlist suppliers long before work is let, and procurement teams favour names they already recognise. We usually recommend a steady awareness and retargeting programme aimed at the relevant delivery authorities and head contractors, then a sharper offer when a package you can bid for comes to market.
Should I use LinkedIn lead gen forms or a landing page?
In our experience, lead gen forms usually deliver more submissions at a lower cost per lead because the form is pre-filled and the member never leaves LinkedIn, while landing pages usually deliver higher lead quality because the visitor reads more and commits more. We test both against the same offer and judge them on qualified leads, then keep the one your sales team actually wants to call. Our conversion rate optimisation team builds and tests the landing pages.
Do you measure results beyond leads?
Yes. We install the LinkedIn Insight Tag and conversion tracking, connect LinkedIn to your CRM where you have one, and report on qualified leads, opportunities and pipeline. We flag when a cheap lead source is producing leads that never become deals, so budget moves to the audiences that produce revenue.
Can you run LinkedIn alongside Google Ads, SEO and Meta ads?
Yes, and it usually works better that way. LinkedIn creates demand among the people you want to sell to, while search and organic content capture them when they go looking. We run Google Ads, B2B SEO and Meta ads under one plan so budget follows performance across channels.
More on LinkedIn and B2B advertising.
LinkedIn works best as part of a wider B2B plan. Related services: LinkedIn thought leadership ads, LinkedIn retargeting ads, LinkedIn recruitment ads and LinkedIn CTV ads. Alongside them we run B2B SEO services, Google Ads management and Meta ads.
Want to read before you talk? Start with our LinkedIn ad specs and size guide, the guide to LinkedIn custom audiences, our LinkedIn bidding tip and the free LinkedIn paid playbook.
Claim your free LinkedIn Ads audit.
Send your website and within 48 hours we will return a LinkedIn Ads audit that covers audiences, offers and tracking, and names the biggest thing holding back your pipeline. No calls, no obligations.