#1 Facebook Ads Agency in Sydney
Sydney Facebook Ads for the most saturated social feed in the country, where every finance, retail and services brand is bidding for the same attention. Creative is the only real lever left in a market this crowded, so we test angles and hooks weekly rather than resting on one winning ad.
Real Mojo Dojo clients, on the record.
In the most crowded feed in the country, creative is the lever that is left.
We will outperform your best ads. If we don't, you don't owe us a cent.
Greater Sydney holds 594,855 small businesses, the largest concentration of finance and professional services in Australia, and a household income well above the national median. Every one of those facts pushes up the price of attention. National brands in finance, legal, property and health bid into the same Meta auctions as the cafe in Newtown and the physio in Castle Hill, and they are not short of budget.
You cannot outspend that. You can out-think it. Meta charges less for ads that people respond to, so a sharper hook, a clearer offer and creative written for a specific suburb or community can buy the same result for a fraction of the price. That is why we test angles and hooks every week instead of resting on one winning ad.
One city, several markets
The metro area is polycentric. Parramatta, Macquarie Park, North Sydney and the growing north-west and south-west behave like separate markets, and the fastest population growth in 2024-25 was on the fringe, led by Box Hill - Nelson (up 17%), Marsden Park - Shanes Park and Austral - Greendale. An account that treats the whole basin as one audience wastes money in all of them.
We also run this service nationally: see Facebook Ads Australia. Other cities we cover: Melbourne, Brisbane, Perth and Adelaide.
Related Sydney services include Google Ads, LinkedIn Ads and PPC Management. See all of our Sydney services.
What you are up against with Facebook ads in Sydney.
Four official figures on the market your Meta campaigns compete in. Each card names its source.
Industries we help in Sydney.
The sectors that make up the harbour city economy, and what Meta ads do for each of them.
Finance and insurance
About $44 billion a year of City of Sydney output. We run compliant lead generation for brokers, advisers and insurers, with qualifying questions in the form and disclaimers in the creative, so sales teams get fewer, better leads.
Clinics and health providers
With 98,480 residents working in hospitals at the 2021 Census, health is the city's biggest employer. Practices get booking campaigns by region, from the Hills to the Shire, and busy providers get hiring ads that reach nurses near home.
Hospitality, venues and tourism
International visitors spent $12.2 billion in the city in the year to March 2025. We time event and offer ads to New Year's Eve, Mardi Gras and Vivid, and remarket to visitors after they land.
Ecommerce and inner-city retail
Inner-city postcodes lead the country for online parcels per person. Catalogue, dynamic product and Advantage+ shopping campaigns help online stores win the checkout, not just the click.
International education
NSW earned $19.5 billion from international education in 2024. We run in-language recruitment campaigns for colleges and campaigns for the housing, phone and banking providers students need on arrival.
Technology and professional services
Computer system design was the second-largest industry of employment for residents in 2021. For software, consulting and legal firms, Meta works best as remarketing and hiring, supporting leads that start on LinkedIn or search.
Is your best Facebook ad already tired?
Book a strategy session. We will pull apart your current account, show which campaigns are bleeding budget, and put our fee on the line against your best ad.
The most common excuses people give when Facebook does not work for them.
We hear the same six complaints from almost every business that comes to us. In a market this crowded, two of them are louder.
Too many channels to choose from
We have run Google Ads, Facebook Ads, SEO and even LinkedIn Ads. There are so many channels to advertise on that it is overwhelming to understand where to advertise.
One plan across the funnel
We work out where Facebook fits alongside your other channels, then give it one clear job with one measurable goal.
We are paying national-brand prices
City-wide targeting puts a small business in the same auction as banks, insurers and national retailers with far bigger budgets.
Narrow audiences, relevant offers
We split the city into the markets you actually serve, such as the Hills, the Inner West or the western suburbs, and write offers for each. Relevance lowers the price Meta charges for each result.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
No traction at all
We simply cannot gain traction.
A clear action in every ad
The number one reason most ads fail is the lack of a clear action you want people to take. Every ad we write asks for one.
A winning ad dies within weeks
In a saturated feed, audiences tire of an ad quickly and the cost of every lead climbs while the ad still looks good on paper.
A weekly creative testing rhythm
We run a steady pipeline of new hooks, formats and offers, test them against the current winner each week, and retire ads before fatigue shows up in your cost per acquisition.
A multilingual, well-off and very online audience.
At the 2021 Census, 42.0% of households in the greater city used a language other than English at home, and only 57.3% of residents spoke English alone. Mandarin, Arabic, Cantonese, Vietnamese and Hindi lead the list. For many consumer brands that makes in-language creative the least contested audience in the account.
Spending power is high. Median weekly household income was $2,077 at the same Census, above the NSW figure of $1,829 and the national $1,746. The inner city also shops online heavily: the postcodes of Sydney (2000) and Alexandria (2015) were two of the top three locations in Australia for online parcel volume per person in 2024.
That combination rewards catalogue and dynamic ads for retailers, premium offers for service businesses, and targeting that follows language and suburb rather than one broad radius.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. In a high-income, online-heavy market, shopping and dynamic ads earn a bigger share of the budget.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements. For inner-city retailers, a carousel of four bestsellers usually out-sells a single hero image.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalogue and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products. Short video with captions matters for commuter audiences, because so much of the feed is watched with the sound off.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working.
Get your free Facebook Ads audit.
Tell us your website. Within 48 hours you get a written Facebook and Meta ads audit covering creative fatigue, audience overlap and tracking gaps, with no sales call attached.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
None of those campaigns were for named clients in New South Wales; they come from our wider portfolio. The lesson for a crowded market is the same, though. The winners were never the biggest spenders. They were the advertisers with a clearer product story and a faster testing cycle than anyone they were bidding against.
The harbour city's peak weeks for Meta advertising.
The year starts with the harbour. New Year's Eve draws more than 1 million people to the foreshore, and 2019 research estimated a direct economic impact of $280 million, so late December is prime time for venues, hospitality and accommodation.
Mardi Gras follows in February and March, when more than 417,000 people took part across 17 days in 2025, with Darlinghurst, Surry Hills and the inner east at the centre. With 39% of the country's international students studying in NSW, each new semester adds thousands of new arrivals who need a phone plan, a bank account and somewhere to live. Vivid runs from late May to mid June, with Saturday crowds near 200,000 in 2025, and overlaps the 30 June end of financial year, when B2B and finance offers crowd the feed.
Auction prices rise in all of these windows. We build audiences and warm them with video before each one, then spend hardest on the offers that suit the moment.
Here is everything we can improve in your New South Wales ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. In a crowded auction, creative testing, audience structure and bidding are usually where the biggest savings sit.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviours and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favourite brands or followed pages.
Behaviours. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimisation. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimised delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
When you are bidding against national brands, process beats budget. These are the reasons we tend to win on revenue, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Tell us your website. Within 48 hours you get a written Facebook and Meta ads audit covering creative fatigue, audience overlap and tracking gaps, with no sales call attached.
How we run Facebook ads for New South Wales businesses.
Five steps, managed remotely, with a weekly creative test cycle built into step four.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimise, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
The first three tests we would run in a crowded NSW account.
In a saturated auction, these are the experiments that most often cut the cost of each customer.
Hook testing sprint
Five opening hooks for the same offer, run against each other for two weeks. The winner becomes the control that every new idea must beat.
Region split
The same campaign divided into the Hills, the Inner West, the Shire, the North Shore and Western Sydney ad sets, to see which region delivers customers at the best price.
Community language ads
A purpose-written ad in Mandarin, Arabic, Cantonese, Vietnamese or Hindi, tested against the English version, for businesses with customers in those communities.
Get your free Facebook Ads audit.
Tell us your website. Within 48 hours you get a written Facebook and Meta ads audit covering creative fatigue, audience overlap and tracking gaps, with no sales call attached.
Areas we serve in Sydney.
We work with businesses across the metro area remotely, using video calls and shared reporting. In the city and inner ring that covers the CBD, Surry Hills, Pyrmont, Alexandria, Redfern and Newtown; to the east, Bondi Junction; and on the northern beaches, Manly.
On the North Shore we target North Sydney, Chatswood and Macquarie Park. West and north-west, it is Parramatta, Castle Hill, Bella Vista, Baulkham Hills, Blacktown, Marsden Park, Box Hill and Penrith; in the south-west, Merrylands, Bankstown, Liverpool and Campbelltown; and in the south, Hurstville and Cronulla. Each of these can carry its own offer and creative, which is how a local business avoids paying to reach the whole city.
Facebook ads results from our portfolio.
Campaigns where Facebook Ads was part of the Mojo Dojo work. They illustrate the method, not results for businesses in New South Wales.
downies collectables
105% Increase in Paid Traffic
CH Smith Marine
1357% Increase in Traffic
Novotel
138% increase in Bookings
Bfree
1000% Increase in Sales
Luna Park
250% increase in revenue
Comcater
54% Increase in New Users
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Sydney businesses?
Yes, remotely. New South Wales clients work with us over video calls, with shared access to Meta Business Manager and reporting dashboards they can check at any time. No office visit is needed.
How do small businesses compete with national brands on Meta?
By being more relevant, not by spending more. Meta's auction favours ads people engage with, so a specific offer for a specific suburb or language community can beat a bigger brand's generic ad at a lower cost per result. We test until that advantage shows up in the numbers.
Should we run ads in languages other than English?
Often, yes. With 42.0% of households using another language at home at the 2021 Census, in-language creative for Mandarin, Arabic, Cantonese, Vietnamese or Hindi speakers can reach customers your competitors are ignoring. We write each version separately and measure it as its own ad set.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximise campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximising attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximise the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
For finance and professional services firms, we usually pair lead generation with a remarketing objective, because a high-value decision rarely happens on the first view.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimisation.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customise it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organisations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
Most businesses here are small: 357,626 of the greater city's businesses in 2023 were sole operators. Many of our clients started with a single campaign and a modest budget.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviours, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
In a market this crowded, its biggest advantage is precision. You can reach a suburb, a language community or a life stage without paying for the whole city.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
In very competitive categories, allow a little longer for testing, because the first winning ad needs to beat stronger competition before we can scale it.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
In high-cost search categories such as legal and finance, Facebook often finds customers earlier and more cheaply, then Google closes them when they search for your name.
Get your free Facebook Ads audit.
Tell us your website. Within 48 hours you get a written Facebook and Meta ads audit covering creative fatigue, audience overlap and tracking gaps, with no sales call attached.