Expert Facebook Ads for Perth Businesses
Perth Facebook Ads for a market that runs on local reputation and word of mouth. Mining, resources and trade businesses convert on social proof rather than discounts, so we lead with real customer results and let the offer do the closing.
Real Mojo Dojo clients, on the record.
Facebook ads for the fastest-growing capital, on its own clock.
Our promise is simple: we outperform your best ads, or you don't owe us a cent.
Greater Perth grew by 58,100 people in 2024-25, a 2.4% rise and the fastest of any Australian capital. The growth is happening on a long coastal strip, from Alkimos - Eglinton in the north (up 13%) to Baldivis in the south (up 11%), and out east in Brabham - Henley Brook. Those new households need builders, schools, gyms, dentists and furniture, and they are making those choices while scrolling.
The quirk that trips up most campaigns is time. Western Australia does not use daylight saving, so the city sits two hours behind the east coast in winter and three in summer. Campaigns built and scheduled on the east coast often launch, peak and pause at the wrong hours for a western audience, and nobody notices because the dashboard shows the same totals.
Where the opportunity sits
Eastern-states advertisers do not always target the west closely, which leaves room for businesses that do. The audience is also distinctive: only 59.5% of residents were born in Australia at the 2021 Census, and English, New Zealand, Indian and South African born communities are unusually large. Meta lets you reach those groups directly, with creative that sounds like it was written for them.
Perth Facebook ads: the market in four numbers.
Official figures on the audience your Meta ads can reach in the west. Every card names its source.
Industries we help in Perth.
Where Facebook and Instagram advertising earns its keep in the Western Australian economy.
Builders and home services
Construction led WA's growth in 2024-25, driven by homes for new residents. We run lead ads and video walkthroughs for builders, solar, landscaping and trades, aimed at growth corridors such as Alkimos, Ellenbrook and Byford.
Health and allied health
Hospitals employed 46,257 residents at the 2021 Census, more than iron ore mining. For clinics we run appointment ads that lead with reviews and real patient outcomes, because trust closes the booking here.
Tourism, venues and hospitality
Visitors spent a record $19.2 billion in WA in 2025. We promote venues, tours and accommodation around the summer festival season and major events, and remarket to visitors who browsed but did not book.
Mining services and resources employers
Resources sales reached $220 billion across the state, but contracts are rarely won in a news feed. Where Meta does work for this sector is recruitment and employer brand, reaching trades and engineers in the suburbs they live in.
Retail and ecommerce
Perth was among the areas that raised online spending in 2024 while some eastern capitals reined it in. Catalogue and dynamic ads help local retailers compete with national stores on delivery speed and local stock.
Migrant and expat audiences
With large English, South African, Indian and New Zealand born communities, we build interest and language-based audiences for migration agents, schools, banks and food brands that serve them.
Are your Facebook ads running on east-coast time?
If we don't beat your best ads, you don't owe us a cent. Book a strategy session and we will show you where your Meta budget is going to waste.
The most common excuses people give when Facebook does not work for them.
The same six complaints come up everywhere. Here, two of them are usually caused by distance and the clock.
Our agency does not know the local market
Many national agencies run Perth as one line in an east-coast campaign, with the same offers, the same creative and the same targeting as the eastern capitals.
Campaigns built for the west, not copied from the east
We build western audiences and offers on their own, test creative that refers to the places and habits your customers recognise, and report results for the market separately.
Clicks feel too expensive
It is expensive to advertise on any channel, and cost per click is ridiculously high.
Pay for buyers, not clicks
We optimise for purchases and qualified leads, so every click is judged on the revenue it brings back.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
Ads run at the wrong time of day
With no daylight saving, the west is two or three hours behind the east coast. Ads scheduled from the east often peak while your customers are still at work and stop before they relax in the evening.
Schedules set to western time
We set the account and schedules to AWST, check when your leads actually arrive, and move delivery to the hours that produce customers, not just clicks.
Campaigns that will not scale
These channels and ad campaigns are not scalable.
Split tested, then scaled
We scale only what has won a split test, so budget increases do not break the campaigns that are working.
Who you can reach in the west.
This is a home-owning, mortgage-paying city. At the 2021 Census, 41.9% of Greater Perth households owned their home with a mortgage, compared with 35.0% nationally, and median weekly household income was $1,865. Renovations, solar, furniture, insurance and finance offers find a ready audience.
It is less linguistically diverse than the largest eastern capitals: 74.0% of residents spoke only English at home, and 23.7% of households used another language, led by Mandarin, Italian, Vietnamese, Punjabi and Cantonese. What stands out instead is birthplace. 8.0% of residents were born in England, against 3.6% nationally, alongside large New Zealand, Indian, South African and Malaysian born communities.
For many advertisers that is a creative brief in itself: familiar references, accents and products that speak to people who chose to move here, targeted by interest rather than language.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
All the Facebook and Meta formats we manage. For western service businesses, lead ads with reviews built in tend to win.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalogue and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads. For growth-corridor trades we add a suburb question to the form, so leads from areas you do not cover are filtered out before you call.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working. Event ads are the obvious fit for the late-summer festival season, when FRINGE WORLD and the Perth Festival overlap.
Get your free Facebook Ads audit.
Submit your website and within 48 hours we'll send a full audit of your Facebook and Meta ads, including a schedule check against western time. No calls, no obligations.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
These results came from campaigns elsewhere, not from named clients in the west, and we say so plainly. What does travel is the approach: product research, one clear action per ad and relentless split testing. In a market that trusts reputation and word of mouth, that usually means leading with real reviews and customer stories rather than discounts.
The western calendar and what it means for your ads.
Late summer is the busiest events season. FRINGE WORLD ran from 17 January to 16 February 2025 and attracted about 490,575 attendees, with around $31.5 million in direct attendee spending. The Perth Festival overlaps it, welcoming more than 348,000 attendees over 24 days in 2025 and a reported $56 million contribution to the local economy. Venues, bars and restaurants are all bidding for the same feed in those weeks.
The financial year ends on 30 June, so B2B, finance and EOFY retail offers stack up in May and June. The Royal Show at Claremont follows in late September and early October, drawing about 300,000 people in 2025, which matters for family, food and school-holiday businesses. Major sporting and entertainment events added to a record year for visitor spending.
We plan budgets around these peaks, building audiences before them and saving spend for the offers that suit each window.
Here is everything we can improve in a Western Australian ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. For western accounts, scheduling, suburb targeting and the pixel are usually the first levers we pull.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviours and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favourite brands or followed pages.
Behaviours. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimisation. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimised delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
Why a business on the west coast can trust the numbers: these are the reasons our campaigns win on revenue, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Submit your website and within 48 hours we'll send a full audit of your Facebook and Meta ads, including a schedule check against western time. No calls, no obligations.
How we run Facebook ads for Western Australian businesses.
Five steps, run remotely over video calls, with reports and check-ins arranged around AWST business hours.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimise, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
Three tests we would run first for a western business.
Quick experiments that usually expose where a west coast account is losing money.
Schedule reset
We compare lead quality and cost by hour of day on AWST, then move delivery away from the hours that produce clicks but no customers.
Review-led creative
In a market that runs on reputation, we test ads built around real customer reviews against offer-led ads, and keep whichever brings in customers more cheaply.
North versus south of the river
Separate ad sets for the northern suburbs, south of the river and the hills, so budget moves to the corridors where your customers actually live.
Get your free Facebook Ads audit.
Submit your website and within 48 hours we'll send a full audit of your Facebook and Meta ads, including a schedule check against western time. No calls, no obligations.
Areas we serve in Perth.
We work with businesses across the metro area remotely, with video calls and shared reporting scheduled in western business hours. Clients near the city include retailers, clinics and venues in the CBD, Northbridge, West Perth, Subiaco, Leederville and Osborne Park, and along the coast in Scarborough, Cottesloe and Fremantle.
South of the river we target Victoria Park, Cannington, Gosnells, Armadale, Byford, Rockingham, Baldivis and Mandurah. In the north that means Joondalup, Duncraig, Wanneroo, Madeley, Darch and Alkimos, and to the east Malaga, Midland and Ellenbrook. Locals think in terms of north, south of the river and the hills, and so do our ad sets.
Facebook ads results for businesses like yours.
Campaigns where Facebook Ads was part of the Mojo Dojo work. They show how we work, not results for businesses in Western Australia.
downies collectables
105% Increase in Paid Traffic
CH Smith Marine
1357% Increase in Traffic
Novotel
138% increase in Bookings
Bfree
1000% Increase in Sales
Luna Park
250% increase in revenue
Comcater
54% Increase in New Users
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Perth businesses?
Yes. We work with western businesses remotely, through video calls, shared ad account access and live reporting. Calls are booked in your business hours, not ours, and there is no need for a face-to-face meeting.
Do eastern-states agencies get the time difference wrong?
It happens more often than you would think. An ad schedule set to eastern states time will run two or three hours early for a western audience, depending on the season. We set accounts and schedules to AWST and check lead arrival times against them.
Can you reach new residents in the growth corridors?
Yes. The fastest-growing areas, such as Alkimos - Eglinton, Brabham - Henley Brook and Baldivis, get their own ad sets and offers. New households there are still choosing their local suppliers, which makes them some of the most responsive audiences in the state.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximise campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximising attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximise the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimisation.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
For western businesses, check that any agency you hire will work in your time zone and will look at the local market on its own, rather than as part of a national campaign.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customise it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organisations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Some locals still call it Facebook advertising and some call it Meta ads. Either way, the same account runs your ads on Facebook, Instagram and Messenger.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviours, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
For resources-linked recruitment campaigns, application quality is the signal to watch; for trades in the growth corridors, it is the share of leads inside your service area.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
Western campaigns tend to follow the same learning curve as anywhere else, but a launch timed to the east-coast clock can waste the first days of learning, so we check the schedule first.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
Get your free Facebook Ads audit.
Submit your website and within 48 hours we'll send a full audit of your Facebook and Meta ads, including a schedule check against western time. No calls, no obligations.