Facebook Ads Agency in Melbourne
Melbourne Facebook Ads built on tested Meta conversion principles, not lifted playbooks. We plan, run, and creative-test campaigns for Melbourne retail, DTC, and services brands across Facebook, Instagram, and Messenger.
Real Mojo Dojo clients, on the record.
Your customers speak more than one language and live further out every year. Do your ads know that?
We guarantee to outperform your best ads. If we don't, you don't owe us a cent.
Two facts shape Meta advertising in this city more than any other. The first is language: at the 2021 Census, 37.7% of Greater Melbourne households used a language other than English at home, led by Mandarin, Vietnamese, Greek, Punjabi and Arabic. The second is sprawl. The metro area added about 105,000 people in 2024-25, the largest increase of any Australian capital, and the fastest-growing areas in the country were out west and north, in Rockbank - Mount Cottrell, Fraser Rise - Plumpton and Mickleham - Yuroke.
Most ad accounts we inherit ignore both. They run one English-language creative to a radius drawn around the CBD, then wonder why lead costs keep rising. Meanwhile Point Cook was the third-highest location in Australia for online shopping parcel volume in 2024, and Fraser Rise topped the list of fastest-growing suburbs by volume. The buyers are there; the ads are pointed elsewhere.
Where the competition sits
With 550,957 small businesses in the greater city, almost every consumer category is crowded, and finance, legal and health draw national advertisers into the same auctions as local firms. You do not win that by outspending them. You win it with sharper offers, in-language creative for the communities you serve, and tracking that tells Meta which clicks turned into customers.
For the wider picture across the country, see Facebook Ads Australia. Other cities we cover: Sydney, Brisbane, Perth and Adelaide.
This service pairs well with Google Ads, LinkedIn Ads and PPC Management in Melbourne. Explore the full range of Melbourne services.
The Meta audience in Melbourne, by the numbers.
Official counts of the people, businesses and crowds your Facebook and Instagram ads can reach, with sources.
Industries we help in Melbourne.
The sectors that drive the Victorian economy, and the job Facebook and Instagram ads do for each.
Financial services and insurance
The fastest-growing sector in the City of Melbourne since 2019. We build compliant lead campaigns for brokers, planners and insurers, with disclaimers in the creative and qualification questions that filter out tyre-kickers.
Health and allied health
Hospitals were the largest industry of employment for residents at the 2021 Census. For clinics we run appointment ads by suburb, and for providers that are hiring, recruitment campaigns aimed at nurses and allied health staff.
International education
Victoria's largest services export at $17.9 billion in 2025. We run in-language campaigns for colleges and for the housing, banking, food and phone businesses that students need in their first weeks.
Hospitality, events and tourism
The visitor economy reached about $40 billion across the state in the year to December 2024. We time offer and event ads around the Australian Open, the Grand Prix and the Cup, then remarket to people who looked but did not book.
Ecommerce in the growth corridors
Point Cook and Fraser Rise lead the country for parcel volume and growth. Catalogue and dynamic product ads with delivery-area targeting reach those households without paying for clicks you cannot ship to.
Professional and technology firms
The largest employer in the City of Melbourne. For consultancies, IT and engineering firms, Meta is a retargeting and recruitment channel that keeps you in front of prospects who first found you somewhere else.
Want Facebook ads that reach the whole city, not just the CBD?
If we don't beat your best ads, you don't owe us a cent. Book a strategy session and we will show you exactly where your Meta ads are losing money.
The most common excuses people give when Facebook does not work for them.
Six complaints we hear almost everywhere. Two are sharper in a city this big and this diverse.
Too many channels to choose from
We have run Google Ads, Facebook Ads, SEO and even LinkedIn Ads. There are so many channels to advertise on that it is overwhelming to understand where to advertise.
One plan across the funnel
We work out where Facebook fits alongside your other channels, then give it one clear job with one measurable goal.
National brands keep outbidding us
Finance, legal and health categories draw national advertisers into the same auctions as local firms, and a small business cannot match their spend.
Win on relevance, not budget
Meta rewards ads people respond to. We write narrower offers for specific suburbs and communities, which lifts relevance and lowers the price you pay for each result.
English-only ads to a multilingual city
More than a third of households here use another language at home, yet most accounts run one English ad and translate nothing but the caption.
Creative written for each community
We write and test separate in-language ads for the communities you serve, measure them as their own ad sets, and keep the ones that bring in customers.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
No traction at all
We simply cannot gain traction.
A clear action in every ad
The number one reason most ads fail is the lack of a clear action you want people to take. Every ad we write asks for one.
Campaigns that will not scale
These channels and ad campaigns are not scalable.
Split tested, then scaled
We scale only what has won a split test, so budget increases do not break the campaigns that are working.
Who you are really talking to on Facebook and Instagram.
Only 61.1% of Greater Melbourne residents used English alone at home in 2021. That single figure changes how we plan an account: in-language creative is not an add-on here, it is often the cheapest audience in the account.
Incomes are healthy. Median weekly household income was $1,901 at the 2021 Census, above the Victorian figure of $1,759, which leaves room for premium offers in health, home and hospitality. The outer growth areas bring young families and heavy online shoppers, while the inner suburbs are full of renters, students and professionals who respond to very different hooks.
So we rarely run one campaign for the whole city. We run a small number of clearly defined audiences, each with its own creative and its own measure of success, and let the numbers decide where the next dollar goes.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. Victorian retailers lean on shopping and dynamic ads; service businesses on lead forms.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements. Carousels work well for event hospitality, one card per package, when every venue is selling the same January fortnight.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalogue and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion. We usually split remarketing by language as well as by behaviour, so a returning visitor sees the same language they first responded to.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working.
Get your free Facebook Ads audit.
Send us your website and we'll reply within 48 hours with a detailed audit of your Facebook and Meta ads: targeting, creative, tracking and the single biggest bottleneck. No calls and no obligation.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
The results above came from campaigns for businesses across Australia and overseas, not from named Victorian clients. The point is the method. In a city where more than half a million small businesses share the feed, the ad that wins is rarely the loudest one. It is the one written for a specific person in a specific suburb, and tested until it is clearly better than the rest.
Plan your Meta spend around Melbourne's event calendar.
January is the Australian Open. The 2025 tournament drew a record 1,218,831 people and generated an estimated $424.4 million for the city's economy, so hospitality, accommodation and retail ads compete hard for the same fortnight. March brings the Formula 1 Grand Prix at Albert Park, with a record 465,498 attendees across four days in 2025, and a spike for businesses around South Melbourne and St Kilda.
The Cup Carnival in early November generated $468.3 million in gross economic benefit in 2023 and drives fashion, beauty and corporate hospitality spending through October. Semester starts in February and July bring a wave of international students looking for housing, phones and banking, and the 30 June end of financial year pulls B2B and finance offers into May and June.
We warm audiences with video a few weeks before each peak, then switch to offers and remarketing while the crowd is in town.
Here is everything we can tune in your Victorian ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. In a crowded, multilingual market, audience structure, creative and conversion tracking are usually where the biggest gains sit.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviours and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favourite brands or followed pages.
Behaviours. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimisation. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimised delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
A crowded market punishes guesswork. These are the reasons our campaigns tend to win on revenue, and the last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Send us your website and we'll reply within 48 hours with a detailed audit of your Facebook and Meta ads: targeting, creative, tracking and the single biggest bottleneck. No calls and no obligation.
How we run Facebook ads for Victorian businesses.
Five steps from audit to scale, handled remotely, with every number in a report you can open at any time.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimise, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
What we would test first in a Victorian account.
Three experiments that often show where a crowded, multilingual market is hiding its cheapest customers.
In-language versus English creative
For businesses with a customer base in the Mandarin, Vietnamese, Greek, Punjabi or Arabic speaking communities, we run a written-for-purpose ad in that language against the English version to the same audience.
Growth corridor versus inner ring
The same budget split between the outer west and north and the inner suburbs, with offers written for each, to find out where new customers cost the least.
Event window timing
For hospitality and retail, we compare launching two weeks before a major event with launching during it, and measure the difference in cost per booking.
Get your free Facebook Ads audit.
Send us your website and we'll reply within 48 hours with a detailed audit of your Facebook and Meta ads: targeting, creative, tracking and the single biggest bottleneck. No calls and no obligation.
Areas we serve in Melbourne.
We work with Victorian businesses remotely, over video calls and shared dashboards, from the CBD, Carlton and Fitzroy to Collingwood, Richmond, South Yarra and St Kilda, and north to Brunswick.
East of the river we target Hawthorn, Balwyn, Box Hill, Mount Waverley, Glen Waverley and Ringwood; in the south-east, Dandenong and Frankston; out west, Footscray, Point Cook, Werribee and Tarneit; and in the north, Epping. Each area has its own mix of languages, incomes and competitors, so we give the ones you serve their own ad sets rather than one radius around the city.
Facebook ads results across our client base.
Campaigns where Facebook Ads was part of the Mojo Dojo work. They illustrate the approach, not results for businesses in any one city.
downies collectables
105% Increase in Paid Traffic
CH Smith Marine
1357% Increase in Traffic
Novotel
138% increase in Bookings
Bfree
1000% Increase in Sales
Luna Park
250% increase in revenue
Comcater
54% Increase in New Users
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Melbourne businesses?
Yes, remotely. Victorian clients work with us through video calls, shared access to Meta Business Manager and live reporting, so you can see every dollar and every lead as it happens.
Can you run Facebook ads in Mandarin, Vietnamese or other community languages?
Yes. We write separate creative for each language rather than translating a caption, and target it to the communities you serve. Mandarin, Vietnamese, Greek, Punjabi and Arabic were the most common languages other than English in the greater city at the 2021 Census.
How do you target the fast-growing outer suburbs?
We build separate ad sets for growth areas such as Point Cook, Tarneit and the outer north, with their own offers and delivery or service boundaries. New households there are still choosing suppliers, so they often respond better than established inner suburbs.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximise campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximising attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximise the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimisation.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customise it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
If you advertise to students or visitors from overseas, remember the schedule runs on the account timezone, not the viewer's, so set it to Victorian time and plan around it.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organisations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
Most businesses here are small: 367,022 of the greater city's small businesses in 2023 were sole operators. Many of our clients began with one campaign and a modest daily budget.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviours, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
In a multilingual city it also reaches communities that are hard to find through search alone, because in-language interest and behaviour signals let you target them directly.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
Across Victoria we see strong returns for hospitality around the major events, clinics, education providers, finance brokers and online retailers delivering to the growth corridors.
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
For multilingual campaigns we report each language as its own line, so you can see whether the Mandarin or Vietnamese ads are paying their way.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
Get your free Facebook Ads audit.
Send us your website and we'll reply within 48 hours with a detailed audit of your Facebook and Meta ads: targeting, creative, tracking and the single biggest bottleneck. No calls and no obligation.