Perth LinkedIn Ads Company
Perth LinkedIn Ads for mining, resources and engineering firms with long procurement cycles and small buying committees. Reaching six people at the right company matters more than reaching six thousand, so we build campaigns around named accounts.
Real Mojo Dojo clients, on the record.
Selling into resources, one account at a time.
Western Australia’s resources sector recorded $220 billion in sales in 2024-25, led by iron ore at $122 billion and LNG at $36 billion, and mining carried 134,009 on-site full-time equivalent positions. Those are state figures, but the head offices, engineering houses and service firms that win that work sit largely in the capital. The result is an unusual B2B market: a relatively small number of very large buyers, surrounded by thousands of suppliers who want to be on their preferred list.
LinkedIn fits that shape well. You can load a list of the operators, contractors and joint ventures you want to work with, then reach the maintenance superintendents, procurement leads and asset managers inside them without paying to show ads to anyone else. The hard part is that these audiences are thin. Target one mine operator by function and seniority and you may be talking to a few hundred people, so frequency, creative rotation and a genuinely useful offer matter more than budget.
Distance changes the rest. Perth runs on AWST with no daylight saving, two hours behind the eastern states in winter and three in summer, and plenty of advertisers from the east set up campaigns that ignore the local market altogether. That leaves room for suppliers who speak to WA conditions directly: remote sites, long procurement cycles, safety and compliance requirements, and buyers who value firms that answer in their business hours.
Our approach combines named-account targeting with thought leader ads from your technical specialists, retargeting through tender windows, and recruitment campaigns for the engineers and tradespeople every contractor is competing to hire.
This page covers Perth; for the national picture see LinkedIn Ads Australia. The same service is available in Sydney, Melbourne, Brisbane and Adelaide.
This service pairs well with B2B SEO, Facebook Ads and Google Ads in Perth. For the full list, see our Perth services.
LinkedIn Ads in Perth: the context.
State and metro figures from official releases. Where a number covers all of WA, the card says so.
Industries we help in Perth.
The sectors that anchor the metro economy, and the job a LinkedIn campaign does in each.
Mining, resources and energy
Mining services, METS and equipment suppliers sell to a handful of large operators. We build account lists of those operators and their tier one contractors, and reach maintenance, procurement and site leadership with technical proof.
Engineering and professional services
The City of Perth names professional, scientific and technical services as the largest contributor to jobs in the city. Engineering, legal and accounting firms use partner-authored posts to stay front of mind with resources clients.
Defence, shipbuilding and marine
The Henderson Defence Precinct will host maintenance for AUKUS submarines. Suppliers need compliance-aware messaging aimed at prime contractors and the programme offices that manage supply chains.
Agribusiness and wholesale trade
Agriculture, forestry and fishing grew 14.6% in WA in 2024-25 and wholesale trade rose 5.9%. Distributors reach farm businesses, cooperatives and dealers spread across a vast state from one campaign.
Health care
Hospitals employed 46,257 residents at the 2021 Census, more than iron ore mining. Health technology and service providers reach hospital administrators and practice owners by job function.
Construction and property
Construction led WA growth in 2024-25, up 4.4%. Building product suppliers and consultants target developers, builders and estimators working on the fast-growing urban fringe.
Will LinkedIn earn its keep for your Perth firm?
Book a strategy session and we will size your target accounts, estimate a realistic cost per lead and give you an honest view of whether the channel is right for you.
Areas we serve around Perth.
Clients come to us from the CBD, West Perth and East Perth, where resources head offices and professional firms cluster, and from Subiaco, Leederville and the Osborne Park commercial belt. Industrial suppliers in Malaga, Welshpool and Kewdale, and technology businesses in Bentley and Technology Park, make up much of the rest.
We also work with firms in Fremantle, Joondalup and the Henderson marine and defence precinct. None of this needs a meeting room: we plan and review over video calls on your time zone, and every campaign has a live report you can check whenever you like.
Six ways LinkedIn differs from other ad platforms.
These differences change the budget, the audience and the offer, so they shape every account we build.
Discovery, not search
There is no keyword to bid on. People are in a feed, so the ad has to earn attention with a clear offer for a specific role.
Targeting by who, not what
Job title, function, seniority, industry, company size and named account lists let you reach the buying committee, not just anyone interested in the topic.
Higher cost per click, higher value per lead
The audience is narrow and professional, so clicks cost more. We work backwards from what a qualified lead is worth to set budgets and bids.
Long sales cycles need repeat exposure
A buyer rarely acts on the first ad. Retargeting and frequency control keep you in front of the same accounts while the deal matures.
The offer matters more than the ad
A guide, benchmark, webinar or audit that solves a real problem beats a generic 'contact us'. We help you develop the lead magnet, not just the ad.
Lead quality is measurable
With tracking and CRM feedback we can see which audiences and offers produce opportunities, and move budget away from the ones that only produce form fills.
Book your free LinkedIn Ads audit.
Send your website and within 48 hours we will send a LinkedIn Ads audit of your targeting, offer and tracking, with the changes most likely to lift qualified leads. No calls, no obligations.
What our LinkedIn Ads management covers.
The full scope, from sizing a thin resources audience to reporting on opportunities in your CRM.
LinkedIn Ads strategy. Objectives, audience, offer, funnel stages and budget agreed against your sales targets before anything is launched.
Audience research and sizing. Job titles, functions, industries and named company lists, sized so you know what spend the audience can absorb.
Account and campaign structure. Campaigns, audiences and ads organised so results are readable and tests are clean.
Ad creative and copywriting. Single image, video, carousel and document ads written for one role at a time.
Lead magnet development. The guide, report, webinar or audit that gives a busy decision maker a reason to hand over their details.
Lead gen forms and landing pages. Pre-filled forms and dedicated pages, tested against each other for qualified leads.
Message and conversation ads. Inbox campaigns for high-value accounts, written to read like a person, not a broadcast.
Retargeting and matched audiences. Website visitors, video viewers, contact lists and company lists, kept apart from your cold prospecting so each gets the right message.
Tracking and attribution. LinkedIn Insight Tag, conversion events and CRM integration so leads can be followed through to revenue.
Bidding, budgets and frequency. Budget pacing, bid strategy and frequency control so spend goes to the people most likely to convert.
A/B testing. Structured tests on audience, offer, creative and form, with a decision recorded for each.
Monthly reporting. Spend, cost per qualified lead, opportunities and pipeline, with a clear recommendation for the next month.
LinkedIn ad formats and where each fits.
A METS supplier might open with video from site, a Subiaco consultancy with document ads. The format follows the job.
Single image and video
The workhorse feed formats for awareness and lead generation, built around one clear message.
Carousel and document ads
Let prospects flick through a framework, checklist or short report without leaving the feed.
Thought leader ads
Promote posts from your own leaders so buyers see people, not just a logo. See thought leadership ads.
Message and conversation ads
Direct to the inbox of a named audience, with a clear ask and, where it suits, a choice of replies.
Lead gen forms
Pre-filled forms that cut friction and lift submissions, synced to your CRM.
Retargeting
Bring back people who visited your site, watched your video or opened your form. See LinkedIn retargeting.
Book your free LinkedIn Ads audit.
Send your website and within 48 hours we will send a LinkedIn Ads audit of your targeting, offer and tracking, with the changes most likely to lift qualified leads. No calls, no obligations.
Five steps from research to results.
Each stage is run remotely and scheduled around your working day, with qualified pipeline as the scorecard.
Audience and offer research
We define who buys, size the audience on LinkedIn and decide the offer that will earn their attention.
Tracking and account setup
Insight Tag, conversion events and CRM connection are installed and tested before any budget is spent.
Creative and lead magnet
We write and design the ads, forms and landing pages, and develop the lead magnet with you.
Launch and test
Campaigns go live with a structured test plan across audiences, offers and formats.
Report and scale
Monthly reporting on qualified leads and pipeline. Budget moves to what produces revenue and stops going to what does not.
B2B results from our other channels.
There is no published LinkedIn-only case study yet. These B2B clients, including an engineering firm, show how we measure growth in leads and traffic.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The most expensive click in B2B. How to make it pay.
Offers, lead magnets and the full funnel, an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
Send me the LinkedIn Paid Playbook →
Free. 12 pages. 14-minute read. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
LinkedIn Ads: your questions answered.
The things B2B and resources-sector marketers ask before they hire an agency. Contact us →
What does a LinkedIn Ads agency do?
A LinkedIn Ads agency plans, builds and runs your paid campaigns on LinkedIn. That covers audience and offer research, account structure, tracking, ad creative, lead magnets and landing pages, bidding and budgets, and reporting. The aim is a steady flow of the right decision makers entering your pipeline, at a cost per qualified lead that your sales numbers can support.
How is LinkedIn advertising different from Google Ads?
Google Ads catches people who are already searching for what you sell. LinkedIn is a discovery platform: nobody searches for your service on it, so you interrupt a professional with a relevant offer based on who they are, such as job title, seniority, industry and company. That changes the ad copy, the offer and the funnel. If you want both, see our Google Ads management service, and we plan the two channels together.
Do you work with Perth businesses on local time?
Yes. We work remotely, and we book video calls in AWST so they fit your day, not ours. Reporting is shared online, so your team can see spend, leads and pipeline at any hour without waiting for a meeting.
Is LinkedIn advertising worth it for B2B?
It is worth it when a customer is valuable enough to justify a higher cost per click and when your buyers can be identified by job title or company. It is usually the wrong channel when a sale is worth a few hundred dollars or when your buyer could be anyone. We will tell you which side of that line you are on before you spend anything.
What LinkedIn ad formats do you run?
Single image and video ads, carousel and document ads, message and conversation ads in the LinkedIn inbox, lead gen forms that pre-fill from the member's profile, and retargeting to website visitors and uploaded lists. We choose the format by the job it has to do. See our thought leadership ads and LinkedIn retargeting pages for two formats we run often.
Is LinkedIn useful if only a few companies buy what we sell?
That is where it is most useful. When your market is a list of operators and major contractors, we upload that list, target the functions that influence the purchase and exclude everyone else. The audience is small, so we keep frequency in check and rotate creative often, and we report engagement by account so your sales team knows who is warming up.
How do you target the right people on LinkedIn?
We combine job title, job function, seniority, industry and company size with lists of the specific companies you want to win, and layer in matched audiences such as website visitors and your own contact lists. Then we exclude the people who should never see the ad, such as existing customers, competitors and your own staff, because wasted impressions are what make LinkedIn expensive. For a deeper look, read our guide to LinkedIn custom audiences.
How long does it take to see results from LinkedIn ads?
Plan on the first four to six weeks as a learning period. We test audiences, offers and creative, and cut what does not work before we scale what does. You will see leads and cost per lead early. Revenue takes longer because B2B sales cycles are long, which is why we also report on qualified leads and opportunities from your CRM, not only form fills.
Should I use LinkedIn lead gen forms or a landing page?
In our experience, lead gen forms usually deliver more submissions at a lower cost per lead because the form is pre-filled and the member never leaves LinkedIn, while landing pages usually deliver higher lead quality because the visitor reads more and commits more. We test both against the same offer and judge them on qualified leads, then keep the one your sales team actually wants to call. Our conversion rate optimisation team builds and tests the landing pages.
Should we target the eastern states as well?
If you can deliver there, it is worth testing. We usually keep WA and national campaigns separate so the results are easy to compare, and write copy that reflects where the buyer is. A national engineering firm reads a WA reference differently from a local operator, and the ads should account for that.
Do you measure results beyond leads?
Yes. We install the LinkedIn Insight Tag and conversion tracking, connect LinkedIn to your CRM where you have one, and report on qualified leads, opportunities and pipeline. We flag when a cheap lead source is producing leads that never become deals, so budget moves to the audiences that produce revenue.
Can you run LinkedIn alongside Google Ads, SEO and Meta ads?
Yes, and it usually works better that way. LinkedIn creates demand among the people you want to sell to, while search and organic content capture them when they go looking. We run Google Ads, B2B SEO and Meta ads under one plan so budget follows performance across channels.
More on LinkedIn and B2B advertising.
LinkedIn works best as part of a wider B2B plan. Related services: LinkedIn thought leadership ads, LinkedIn retargeting ads, LinkedIn recruitment ads and LinkedIn CTV ads. Alongside them we run B2B SEO services, Google Ads management and Meta ads.
Want to read before you talk? Start with our LinkedIn ad specs and size guide, the guide to LinkedIn custom audiences, our LinkedIn bidding tip and the free LinkedIn paid playbook.
Book your free LinkedIn Ads audit.
Send your website and within 48 hours we will send a LinkedIn Ads audit of your targeting, offer and tracking, with the changes most likely to lift qualified leads. No calls, no obligations.