Wellington's Copywriting Partner
Wellington copywriting for government suppliers, creative studios, and the tech firms shaping New Zealand's capital. Wellington audiences are informed and discerning, so we write clear, credible copy that respects the reader and still drives the enquiry.
Real Mojo Dojo clients, on the record.
A capital of careful readers.
This is a region that reads for a living. Professional, scientific and technical services is its largest industry by GDP, followed by public administration and then finance and insurance, and 65.6% of adults in the city hold a post-school qualification. Policy advisers, lawyers and consultants notice vague claims and padded sentences, and they stop trusting the page that uses them.
The market has also shifted. Public sector cuts in 2024 hit CBD spending, and Infometrics estimates the number of business units in the region fell 2.2% in the year to February 2025. Many firms that relied on government contracts or government workers now need to explain themselves to new customers, and that starts with the words on their website.
Harbour and hills split the region into distinct catchments, from the Hutt Valley to Porirua and Kāpiti, and people search by the place they want. We write plain, evidence-led copy that respects a discerning reader and handles te reo Māori names and macrons properly.
Copywriting in Wellington: the market in figures.
Regional numbers from official and industry sources. Each one names where it comes from.
Industries we help in Wellington.
What our copy does for the sectors that anchor the regional economy.
Professional and advisory services
The largest industry by regional GDP. We write capability statements, insight pieces and service pages for consultancies, law and engineering firms, many of which sell into government.
Government suppliers
Plain-English proposals, case studies and web copy for firms that need to show value to public sector buyers, or to replace lost government work with private clients.
Finance and insurance
One of the three largest industries by regional GDP. We write compliant, jargon-free explainers and product pages that build trust with careful readers.
Screen and creative industries
Showreel descriptions, studio pages and pitch copy for production, post-production and visual effects firms marketing to international clients from Miramar and beyond.
Technology and digital
Product pages, release notes and onboarding emails for software firms whose buyers expect substance, measurable claims and no filler.
Hospitality and events
Menus, venue pages and campaign copy timed around WOW, Wellington On a Plate and CubaDupa, when visitors are deciding where to eat and stay.
Want Wellington copy that respects the reader?
Tell us your story and who you need to convince. We will show you how clear, credible words can connect, engage and convert.
What words backed by strategy can do.
Real results from Mojo Dojo campaigns where content marketing and copy did the heavy lifting.
Great products get lost behind forgettable words.
Every word we write has a purpose. Here is how we fix the problems we see most often.
Your copy sounds like everyone else
Generic, machine-made copy blends into a crowded digital space and gives your audience no reason to remember you.
Human-centric copy in your voice
Real people write your copy and it is 100% original. We workshop your tone and voice so every page sounds unmistakably like you.
Traffic arrives but nobody acts
Copy that lists features, buries the message and ends without a clear next step leaves visitors unsure what to do.
Copy built to convert
A compelling headline and hook, a clear unique value proposition, action-oriented language that focuses on benefits and results, and a prominent call-to-action.
Your copy was written for a market that has changed
After the 2024 public sector cuts, many websites still speak to government buyers or CBD office workers who are no longer the main source of revenue.
Repositioning copy for new customers
We work out who you can win next, then rewrite your key pages and proposals to speak to them, with search-friendly structure so new audiences can find you.
Every channel says something different
When your website, emails, ads and social posts use different messages, trust erodes.
Consistent messaging pillars
We define your core messages and benefits once, then tailor them to every platform so your message shines across every channel.
Readers here ask for proof
A highly qualified, policy-literate audience discounts superlatives and unsupported claims, which describes most marketing copy.
Evidence-led writing
We lead with specifics: outcomes, methods, credentials and plain numbers you can stand behind, written in the calm register this audience trusts.
What do we copywrite?
From a tender response to a Cuba Street bar menu, we adapt our writing to your platform and your reader. If it needs words, we can write it.
Website copywriting
Home, service and landing pages that tell your story clearly and guide visitors to act.
SEO copywriting
Copy that reads naturally for people and is structured to rank on search engines.
Blog post writing
Articles that answer your audience’s questions and build authority over time.
Social media content
Short-form posts and captions that stop the scroll and spark conversation.
Email marketing copy
Subject lines, newsletters and automated sequences that get opened, read and clicked.
Advertising copy
Ad headlines and descriptions for search, social and display campaigns.
eCommerce product descriptions
Product and category copy that answers buyer questions and helps shoppers add to cart.
Press releases, eBooks and whitepapers
Long-form pieces that carry your expertise, plus speechwriting for the moments that matter.
Editing and proofreading
Thorough editing and proofreading to polish and refine your existing copy, flyers and brochures.
Get your free Wellington copywriting audit.
Send us your website and within 48 hours we will review your copy for clarity, evidence and structure, and show which pages would win more enquiries with better words. No calls, no obligations.
Ideation: learning your organisation before we write.
We begin with your business, your brand story and the readers you need to persuade, whether they are procurement panels, overseas studios or diners. These questions give us the foundation for consistent copy that resonates with your audience.
Your brand genesis and story. We are a branding agency so we understand your brand genesis and your brand story.
Who do you intend to write for?. The people your copy needs to reach and move.
What is your brand tone and voice?. How your brand should sound on every page and platform.
What is the brand’s purpose and mission?. The why behind the business, so the copy carries conviction.
Who is the target audience?. Demographics, pain points and goals.
What sets the brand apart from competitors?. Your unique value proposition.
What are the key messaging pillars?. Core messages and benefits.
What are the brand’s goals and objectives?. Awareness, engagement or conversion.
Creation: how we write copy that is clear and converts.
Effective copy balances craft and method. We workshop your tone and voice with you on video calls, then build every piece around these steps.
Craft a compelling headline and hook
Grab attention with a clear, concise, and creative headline, then use a hook to draw the reader in and encourage them to read more.
Clearly define your key message
Identify your unique value proposition (UVP) and communicate your message in a straightforward and concise manner.
Use attention-grabbing imagery
Incorporate high-quality visuals that support your message, and use images to break up text and enhance readability.
Employ action-oriented language
Use verbs to drive action and encourage engagement, and focus on benefits and results rather than features.
Leverage social proof
Include testimonials, reviews, ratings, or endorsements from satisfied customers, and showcase trust indicators like security badges or industry certifications.
Edit and proofread
Review your copy for clarity, grammar, and punctuation, and ensure consistency in tone, voice, and style.
Include a clear call-to-action (CTA)
Tell your audience what action to take next, using action-oriented language and a prominent CTA.
Who do we copywrite for? For you.
For you.
From beginning to end, we manage the whole process for you. Our dedicated team takes care of every aspect, every step of the way. From the initial brainstorming to final delivery, we guarantee a seamless experience.
For organisations with several approvers, we build review rounds into the plan, so the message stays sharp even after everyone has had their say.
Whether it’s crafting captivating copy, optimising it for search engines, or coordinating with designers and developers, we handle it all. You can trust our expertise and attention to detail to bring your vision to life.
We are Mojo Dojo, a creative digital marketing agency with 15+ years of experience in digital marketing including copywriting, video production, SEO, paid ads management and website development projects. We have helped highly sophisticated businesses manage their Google ads, Facebook ads, TikTok ads and LinkedIn ads. We have also helped many businesses with Shopify and WordPress development projects, so your copy is written by people who understand every channel it will appear on.
Why choose us for your copywriting project?
Discerning readers reward clarity and honesty. We write on-brand copy that strengthens the bond between you and the people who matter most.
We thrive on urgency
We seize every opportunity presented to us with a sense of purpose and determination. Whether it’s long form or short form copywriting, no task is ever too trivial to merit our full attention and dedication.
Messaging tailored to your audience
By understanding the nuances of your target audience, we tailor our messaging to spark genuine interest and connection to foster meaningful engagement. Every word we write has a purpose.
Fixed-price projects or a monthly retainer
We offer flexible options to suit your needs: a monthly retainer or fixed-price projects. The final figure varies depending on a range of project-specific factors, and we agree it with you upfront.
Transparent, with no surprises
Fear not, we won’t catch you off guard. Our transparent model ensures you know exactly what you’re paying for, without any hidden fees or unexpected costs along the way.
Get your free Wellington copywriting audit.
Send us your website and within 48 hours we will review your copy for clarity, evidence and structure, and show which pages would win more enquiries with better words. No calls, no obligations.
Areas we serve in Wellington.
We write for organisations across the region, working remotely through video calls and shared documents. In the city that includes Te Aro, Thorndon, Kelburn, Newtown, Kilbirnie, Miramar, Island Bay and Karori, and the northern suburbs of Johnsonville, Khandallah and Tawa.
Beyond the city we work with businesses in Lower Hutt, Petone, Eastbourne and Upper Hutt, and further out in Porirua, Paraparaumu and Masterton. Because searchers usually name the place they want, such as Petone or Porirua, we write copy for each catchment you serve rather than one page for all of them.
Content-led results from our client work.
Campaigns where copy and content marketing were part of the work. They illustrate our approach and are not local results.
Flues and Fires
452% increase in organic traffic
Salt 3
430% increase in organic traffic
Cowden Insurance
209% increase in user engagement
Smarter SMSF
150% increase in course sales
Inzenious
247% increase in sessions
Babylon Flowers
787% increase in revenue
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Know exactly who you’re writing for.
Every keyword, every page, every ad starts with one question: who is buying, and what are they actually trying to get done? How to research it properly, write it down usefully, and put it to work.
Send me the Buyer Personas Playbook →
Free. 13 pages. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Do you work with Wellington businesses?
Yes, remotely. We run briefings and tone-of-voice sessions over video calls, share drafts for comment online, and provide shared reporting once your copy goes live.
Can you write proposals and copy for government buyers?
Yes. We write clear, structured capability statements, case studies and proposal content that answer what evaluators look for, in plain English and without inflated claims.
Do you use te reo Māori correctly in copy?
We use Māori place names and words with correct macrons and in the right context, and we will flag anything that should be checked by a te reo speaker before publishing.
What does a copywriting agency do?
A copywriting agency turns your ideas and stories into words that drive results. At Mojo Dojo we learn your brand story, audience and goals, then write, edit and optimise copy for your website, search, email, ads, social media and print, managing the whole process from brainstorming to final delivery.
What types of copy do you write?
Website copy, SEO copy, blog posts, social media content, email marketing, advertising copy, eCommerce product descriptions, press releases, eBooks, speeches, whitepapers, flyers and brochures. If you can think of it, we can visualise and write it.
Do you use AI to write the copy?
No. In the age of artificial intelligence, we cut through the noise with human-centric copy. Real people write your copy, it is 100% original, and we promise exclusivity.
How do you capture our brand tone and voice?
We start with ideation: your brand story, purpose and mission, target audience, unique value proposition, key messaging pillars and goals. Then we workshop with you in the creation stage to find the perfect tone and voice before the first draft.
What is the difference between copywriting and SEO copywriting?
Copywriting persuades a reader to take action. SEO copywriting does the same while also being structured around what people search for, so the page can be found on Google. We combine both, so your copy ranks and converts.
Can you edit or improve our existing copy?
Yes. We provide thorough editing and proofreading to polish and refine existing copy, checking clarity, grammar, punctuation and consistency in tone, voice and style. If your content feels stuck, we can also add SEO tactics to help it climb in search.
Which industries do you write for?
We have experience working with a range of industries, whether creative, financial, technological, health related or other. Our results include professional services, insurance, finance education and eCommerce brands.
Do you write long form or short form copy?
Both. Whether it’s a long-form whitepaper or a short social caption, no task is ever too trivial to merit our full attention. We believe less is more, so every word earns its place.
How do you measure whether copy is working?
We tie copy to the goals agreed during ideation, whether awareness, engagement or conversion. That means tracking signals such as organic traffic, engagement, enquiries and sales, then refining the copy based on what the numbers show.
Why choose Mojo Dojo as your copywriting agency?
We bring 15+ years of digital marketing experience across SEO, paid ads, video and web development, so your copy is written with every channel in mind. We thrive on urgency, write on-brand copy with a purpose, and keep our model transparent with no hidden fees.
Get your free Wellington copywriting audit.
Send us your website and within 48 hours we will review your copy for clarity, evidence and structure, and show which pages would win more enquiries with better words. No calls, no obligations.