Wellington's Trusted Enterprise SEO Agency
Wellington enterprise SEO for government-adjacent organisations, tech companies, and creative groups running large, content-heavy sites. In the capital, credibility and compliance matter as much as rankings, so we build programmes that satisfy both the search engines and the procurement team.
Real Mojo Dojo clients, on the record.
Enterprise SEO in a capital built on policy, expertise and content.
The region had the highest GDP per person of any in New Zealand in the year ended March 2024, at $92,776, and produced $51.0 billion of GDP, 12.3% of the national total. Its largest industries are professional, scientific and technical services, then public administration, then finance and insurance. Those are organisations whose websites are mostly words: policy, guidance, research, product disclosure and advice, often running to many thousands of pages.
Content-heavy sites have their own enterprise problems. Old reports and superseded guidance pile up and compete with current pages. PDFs rank instead of the web pages built to replace them. Several teams publish into the same CMS with different habits, so titles, headings and structured data drift apart. Accessibility and plain-language standards also matter more here than almost anywhere, and they overlap heavily with good search practice.
The last two years have added commercial pressure. An economist's compilation reported by RNZ in December 2024 found Wellington City lost 11.6% of its jobs in a year as public sector roles were cut, and the region's business count has fallen since late 2023. Consultancies, insurers and tech firms that once relied on government work now need search to find private-sector and offshore customers. Geography matters too: the region is split into catchments, and people search for Lower Hutt, Petone or Porirua by name.
We run enterprise SEO here as content governance with commercial targets: prune and consolidate, fix templates once, and report on enquiries and revenue.
The regional economy in four figures.
Official and published figures on the capital region. Each card lists where the number comes from.
Industries we help in Wellington.
The organisations that run large or content-heavy sites in the region, and what enterprise SEO does for each.
Consultancies and professional services
The region’s largest industry by GDP. Policy, engineering and advisory firms moving beyond government work need expertise hubs, research pages and author profiles that win private-sector searches.
Public-facing organisations and agencies
Large information sites need consolidation of old guidance, PDF-to-page migration, plain-language headings and structured data, so people land on the current, accessible answer rather than an archived report.
Insurance, banking and finance
One of the three largest industries by regional GDP. We fix product and disclosure templates, work through compliance review and keep policy wording pages from outranking the products they support.
Software and digital technology
Tech companies selling nationally and offshore need documentation, integration and comparison pages that rank internationally, plus hreflang and JavaScript rendering done properly.
Screen, post-production and visual effects
Studios around Miramar sell to international clients and talent. We structure project, capability and careers content so each ranks for its own audience and search engines understand the brand entity.
Hospitality, events and tourism
Major events drew 1.07 million attendees in 2023-24. Venue and accommodation groups need event templates indexed early and retired cleanly, around WOW, Wellington On a Plate and CubaDupa.
Find the content that is holding your Wellington site back
Book a strategy session and we will show you where outdated pages, duplicate templates and PDFs are costing you organic visibility.
Built around your platform, your teams and your release process.
Enterprise sites rarely run on a single simple stack. We work with the platforms large organisations actually use, including custom builds, headless and API-driven front ends, WordPress, Magento, Shopify Plus, and enterprise content management systems. Each has its own habits: URL patterns, rendering behaviour, plugin or module limits and deployment routines.
We work inside your existing platform and with your developers, or write clear specifications they can build from. Where migrations are involved, we treat SEO as part of the project plan from the start, not a checklist at the end. That means URL inventories, redirect maps, staging tests, launch monitoring and a recovery plan if traffic dips.
The aim is not to hand over a long audit and leave. It is to get the highest value changes shipped, in the right order, without disrupting the rest of your roadmap.
How enterprise SEO is different from standard SEO.
Large sites fail in different ways from small ones. For content-heavy organisations, most visibility is lost to the six problems below.
Scale across thousands of URLs
Templates, filters, pagination and parameters multiply pages quickly. We decide which pages deserve to rank, which get consolidated and which stay out of the index, and we fix issues at template level so one change covers thousands of pages.
Crawl budget and indexation
When Google cannot crawl everything, the wrong pages get attention. We use log files, Search Console and crawl data to point crawlers at the pages that earn revenue.
Many teams, one site
Developers, brand, product, content and regional teams all touch the site. We build shared standards and checks so good SEO survives every release, not just the ones we review.
Migrations and replatforming
A redesign or platform change can erase years of organic performance in a day. We plan URL mapping, redirects, testing and post-launch monitoring so equity carries across.
Governance and reporting
Executives need commercial answers. We report on organic revenue, bookings and conversion, and track the technical health measures that predict them.
Search beyond blue links
Buyers now ask AI assistants as well as search engines. We structure your content and entity data so both can read it, building on our AI SEO work.
Get your free enterprise SEO audit.
Submit your website and we'll send an enterprise SEO audit within 48 hours. No calls, no obligations, just a clear list of the content, crawl and template issues limiting your organic reach.
What enterprise SEO does for a large brand.
Results from three larger brands we have worked with, taken from our published case studies.
What our enterprise SEO programmes include.
We scope each programme to your platform, content and teams. Organisations across the capital region usually draw on most of the following.
Competitive intelligence and market analysis. Who you really compete with in search, where they are winning, and the demand you are not yet capturing.
Enterprise technical SEO audit. Crawl, indexation, rendering, canonicals, redirects, hreflang and internal linking across every template. See also our SEO audit service.
Log file and crawl budget analysis. What crawlers actually request, what they ignore and what is wasting crawl capacity.
Site migrations and replatforming. Planning, URL mapping, redirect testing, launch support and post-launch recovery monitoring.
Keyword and intent strategy at scale. Revenue-weighted research mapped to page types, so every important query has a page built to win it.
Content strategy and optimisation. Seasonal and evergreen plans, template copy, and updates to existing pages before we add new ones.
Structured data and entity markup. Organisation, product, service, review and FAQ schema, deployed through templates and validated.
International and multi-market SEO. Locale structure, hreflang, regional content and a clear owner for each market.
Page speed and Core Web Vitals. Performance work coordinated with your developers, as covered in our website speed optimisation service.
Authority and digital PR. Relevant, earned links that support your priority sections, through our link building team.
Conversion tracking and CRO. Making sure organic visits are measured properly and turn into revenue, alongside conversion rate optimisation.
Team education and documentation. Playbooks and training so editors, developers and product owners prevent SEO issues before they ship.
Enterprise SEO in the age of AI search.
Large brands are being summarised, compared and recommended by AI assistants and AI search features, often before a buyer visits any website. Being cited in those answers depends on the same foundations as ranking: crawlable pages, clear entity information, credible sources and content that answers real questions directly.
Our enterprise programmes include this work as standard. We check that your brand, products and services are described consistently across your site and the wider web, that structured data is complete, and that your most important pages answer the questions buyers put to assistants. For a deeper look, see our AI SEO services.
Our enterprise SEO process.
Five stages, each with a commercial outcome and a named owner. Everything runs remotely, with video calls at each milestone and shared reporting in between.
Discovery and objectives
We interview stakeholders, review analytics and agree what organic search must deliver, and how it will be measured.
Audit and market analysis
Technical, content and competitor analysis across every template and business unit, to find where revenue is being lost.
Roadmap and governance
A prioritised plan ranked by commercial impact and engineering effort, with ownership, timelines and a release process agreed up front.
Implementation with your teams
We ship content, structured data and technical changes, and support your developers with specifications and quality checks.
Reporting and iteration
Monthly reporting on organic revenue, conversions and technical health, then we reinvest in what is working.
Areas we serve in Wellington.
We work with organisations throughout the region remotely, via video calls and shared reporting. That covers the CBD and Lambton Quay, the Thorndon and Pipitea government precinct, Te Aro, Cuba Street and Courtenay Place, the waterfront, and the Miramar screen precinct, as well as Petone, Seaview and Gracefield, and the Porirua city centre.
For sites that need place-level coverage, we plan pages for Kelburn, Karori, Newtown, Kilbirnie, Island Bay, Johnsonville, Khandallah and Tawa, the Hutt Valley from Lower Hutt and Eastbourne to Upper Hutt, and out to Paraparaumu on the Kāpiti Coast and Masterton in the Wairarapa, with Māori names such as Te Aro and Pōneke spelled correctly, macrons included.
Results from larger sites we have worked on.
Published case studies from enterprise and multi-channel programmes in a range of sectors. They show the method, not results for local clients.
Novotel
138% increase in Bookings
Swan Bathrooms
181% increase in organic sessions
ABC Tarps
1534% increase in revenue
Melbourne HIFI
178% Increase in Online Revenue
Babylon Flowers
787% increase in revenue
ARP
292% increase in organic traffic
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The exact framework we use to grow enterprise brands.
Learn how we plan, ship and measure organic growth at scale, the same enterprise SEO system we run across sites with thousands of URLs and many teams.
Send me the SEO Playbook →
Free. 20 pages. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Do you work with Wellington businesses?
We do, remotely. Discovery sessions, roadmap reviews and monthly reporting meetings all happen on video calls, and your team can check progress whenever they like through shared reporting.
Our site has thousands of old reports and PDFs. Where do we start?
With an inventory. We map every URL and PDF against traffic, links and business value, then decide what to keep, update, merge, redirect or retire. Consolidating outdated content usually lifts the pages that matter, and turning key PDFs into accessible web pages helps both searchers and screen-reader users.
Can you handle Māori place names and macrons in content and URLs?
Yes. Te Reo Māori is the most common language after English in the region, and names such as Te Aro and Pōneke are in everyday use. We make sure headings, structured data and URLs handle macrons consistently, and that both macron and plain spellings resolve to the right page.
What is enterprise SEO?
Enterprise SEO is search engine optimisation for large organisations: sites with thousands or millions of pages, multiple business units or markets, and many teams who can change the website. It combines technical SEO at scale, content strategy, governance, reporting and link building, all measured against commercial outcomes.
How is enterprise SEO different from regular SEO?
The techniques overlap, but the constraints differ. Enterprise sites have far more URLs, more stakeholders, longer release cycles and higher risk from any single change. That makes prioritisation, template-level fixes, crawl budget, migrations and internal alignment central to the work.
When does a business need enterprise SEO?
Usually when the site has thousands of pages, several product lines or regions, a dedicated development team, or an internal marketing group that needs one consistent approach. If organic search is a major revenue channel and a technical mistake could cost real money, a structured enterprise programme is worth it.
How long does enterprise SEO take to show results?
Technical fixes can affect crawling and indexing within weeks. Ranking and revenue gains usually build over several months, and larger sites with longer release cycles often take longer. We agree milestones up front so progress is visible before the full commercial impact arrives.
What results can I expect?
It depends on your starting point, market and how quickly changes can be shipped, so we do not promise a figure. For reference, Novotel saw bookings up 138% across a campaign combining SEO, content and paid media, Swan Bathrooms grew organic sessions 181% year over year, and ABC Tarps grew organic traffic 139%. Each is published in our case studies.
Do you work with our in-house team and developers?
Yes, and most engagements depend on it. We usually act as the specialist layer alongside your marketing, product and engineering teams, supplying strategy, specifications, quality checks and training. Where you prefer, we can also handle implementation directly.
Can you manage an SEO migration or replatforming project?
Yes. We plan URL inventories, redirect mapping, staging tests, launch checks and post-launch monitoring, so a redesign or platform change does not erase existing organic performance. Involving SEO early in the project plan is the single biggest factor in a safe migration.
How do you report on enterprise SEO?
Monthly reporting ties organic performance to commercial outcomes such as revenue, bookings and qualified leads, alongside technical health measures like indexation, crawl activity and Core Web Vitals. Executives get a short commercial summary, and specialists get the detail behind it.
How does enterprise SEO relate to AI search?
AI assistants and AI search features draw on the same foundations as traditional rankings: crawlable pages, consistent entity information, credible sources and clear answers. We build this into every enterprise programme and extend it through our AI SEO services.
Do you also handle B2B enterprise SEO?
Yes. Long sales cycles and multiple decision makers change how content and measurement should work, so we adapt the programme accordingly. Our B2B SEO services page explains that approach in more detail.
Get your free enterprise SEO audit.
Submit your website and we'll send an enterprise SEO audit within 48 hours. No calls, no obligations, just a clear list of the content, crawl and template issues limiting your organic reach.