Facebook Ads Agency in Wellington
Wellington Facebook Ads built for government, creative and tech audiences with long consideration cycles. Nobody in this market buys from a first impression, so we run layered retargeting that stays present through the whole evaluation rather than shouting once and moving on.
Real Mojo Dojo clients, on the record.
A capital that thinks before it buys.
If we can't beat your best-performing ads, you don't owe us a cent.
The Wellington region is small, rich and careful. It produced the highest GDP per person of any New Zealand region in the year to March 2024, $92,776, and its largest industries are professional services, public administration and finance. Median personal income in the city was $55,500 at the 2023 Census, and 65.6% of adults held a post-school qualification. These are people who read the fine print.
That makes Meta advertising here a patient game. A policy adviser choosing a lawyer, a family choosing a builder or an agency choosing a software supplier rarely acts on the first ad they see. Campaigns that shout once and move on waste money. Campaigns that stay present through the whole evaluation, with proof at each step, are the ones that pay back.
A market that has shifted
The public sector cuts of 2024 changed the customer base. RNZ reported economist figures showing the city lost 19,430 jobs, 11.6%, in a year, and business counts in the region have fallen since late 2023. Businesses that relied on CBD office workers now need customers from the Hutt Valley, Porirua and Kāpiti, and Facebook is one of the cheapest ways to find them.
Our nationwide offer is described on the Facebook Ads New Zealand page. Our team also works in Auckland. Related Wellington services include Google Ads, LinkedIn Ads and PPC Management. For the full list, see our Wellington services.
Facebook ads in Wellington: four numbers to plan around.
Published figures on the region's audience, industries and events, each with its source.
Industries we help in Wellington.
What Meta advertising does for the sectors that drive the capital's economy.
Professional services and consultancies
The region's largest industry by GDP. For firms that sell into government and business, we run layered retargeting: thought leadership video first, then case studies, then a consultation offer to people who engaged with both.
Finance, insurance and advice
A top-three industry by regional GDP. We build compliant lead campaigns for advisers, brokers and insurers, with qualifying questions that respect the evidence-first way local buyers decide.
Hospitality and events
Major events drew 1.07 million attendees and 318,956 bed nights in 2023-24. We time campaigns for cafes, bars and accommodation to WOW, Wellington On a Plate and CubaDupa, and remarket to out-of-town visitors.
Screen, creative and digital studios
With 1,698 screen firms in 2021, the creative sector here markets to talent as much as to clients. We use Meta for recruitment, crew call-outs and showreel promotion to niche interest audiences.
Retail and ecommerce
Nearly 30% of national online spending lands between October and December. Catalogue and dynamic ads for local retailers are built and tested in spring so they are ready for the Christmas peak.
Businesses replacing government spending
Cafes, gyms and services that relied on CBD public servants need new customers. We test suburban and regional audiences in the Hutt Valley, Porirua and Kāpiti to rebuild demand beyond the office towers.
Are careful buyers seeing your ads once and forgetting you?
Book a strategy session. We will map how your buyers decide, show where your Meta ads drop them, and stand behind the outperformance guarantee.
The most common excuses people give when Facebook does not work for them.
We hear the same six complaints from almost every business. In the capital, two of them have a local twist.
Too many channels to choose from
We have run Google Ads, Facebook Ads, SEO and even LinkedIn Ads. There are so many channels to advertise on that it is overwhelming to understand where to advertise.
One plan across the funnel
We work out where Facebook fits alongside your other channels, then give it one clear job with one measurable goal.
Our old customers are gone
Public sector job cuts removed thousands of weekday customers from the central city, and campaigns still aimed at office workers are chasing people who are no longer there.
New audiences beyond the CBD
We rebuild targeting around the catchments that are growing, such as Lower Hutt and the Wairarapa, and test new offers for residents instead of commuters.
Leads that are not worth it
We get some leads, but the return on investment is just not worth it.
Targeting the people who need you most
We research your product and logically target the people who need it most, which lifts lead quality, not just volume.
Sales that lose money
The sales produced from these leads are unprofitable and low value.
Offers built for profit
We test offers, bundles and audiences against order value and margin, not just conversion count.
People look, then disappear
Buyers here research carefully. A single ad gets a click and a look at your site, then the decision stalls for weeks.
Retargeting that follows the whole decision
We run layered retargeting with proof at each step: explainer video, reviews and case studies, then a clear offer, so you stay present until the buyer is ready.
Campaigns that will not scale
These channels and ad campaigns are not scalable.
Split tested, then scaled
We scale only what has won a split test, so budget increases do not break the campaigns that are working.
Who you can reach across the region.
Almost everyone is online. New Zealand had 5.06 million internet users at the end of 2025, 96.2% of the population, and 4.24 million social media user identities, so the question is not whether your customers use Meta, but which of them you can afford to reach.
The region is divided by harbour and hills into separate catchments: the city, the Hutt Valley, Porirua, Kāpiti and the Wairarapa. Growth in the year to June 2025 came from Lower Hutt and Masterton, each up 0.7%, while the city itself shrank 0.3%. Ads that name the place a customer lives in, and treat those catchments as separate audiences, tend to earn more attention than one campaign aimed at the CBD.
Te reo Māori is the most common language after English, with 20,478 speakers in the region at the 2023 Census, followed by Samoan and French. Getting place names and macrons right in the creative is a small detail that local audiences notice.
Facebook ads results from real Mojo Dojo campaigns.
Figures from published Mojo Dojo case studies where Facebook Ads was one of the services applied.
Full funnel Facebook ads package.
Every Facebook and Meta format we manage. For considered purchases, video and remarketing sequences usually matter most.
Facebook Carousel Ads
Carousel ads let you showcase multiple images or cards in a single ad, telling a story or highlighting different products, features or benefits. This format drives more engagement and sales, and runs across Facebook, Instagram and other placements.
Facebook Shopping Campaigns
Reach your target audience and drive sales with Facebook shopping campaigns. Upload your product catalogue and start selling on Meta to your audiences wherever they are. Shopping campaigns drive revenue for ecommerce stores on Meta.
Facebook Lead Generation Ads
Lead campaigns let people show interest in your business without leaving the app, so you collect valuable customer data effortlessly. Use them to build your email lists, book appointments and generate high-quality leads.
Facebook Remarketing Ads
Reach people who have already interacted with your business or visited your website. Target those who have shown interest in your products or services, and encourage them to take the next step towards conversion. In a market with long decision cycles, this is often the most profitable part of the account.
Dynamic and Video Ads
Dynamic ads show products relevant to a person's past interactions, while video and Stories ads use full-screen, immersive formats to tell your brand story and demonstrate products. Short explainer videos also give careful buyers the detail they want before they enquire.
Offer, Event and Engagement Ads
Offer ads highlight discounts and special deals, event ads drive RSVPs, and post engagement ads amplify the reach of content that is already working.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, including a review of your retargeting sequence. No calls, no pressure.
Have you outgrown your Meta ads agency?
Don't blame yourself. Most people ignore ads that sit outside the news feed, and people spend most of their Facebook time reading their feeds. News feed ads are far more likely to generate clicks than side-column placements, so if you want to get seen, you need to be in people's news feeds.
Even the most eye-catching posts can fail miserably. You need to cut through the noise about Facebook and Instagram ads and get directly to the meat of the problem: engaging, storytelling and persuasive ads that are meant to elicit a response. The number one reason most ads fail is the lack of a clear action you want your customers to take.
We have been crafting insanely powerful campaigns for 15 years that have consistently returned 10x, 12x and even 276x for every unit of spend on Facebook. Before we tell you how we craft winning campaigns, here is how they have performed:
- A niche company returned 276 times its ad spend in revenue.
- A 55x return on ad spend, with 8 million in revenue from a spend of 151 thousand.
- A 135-year-old family-owned business returning 20 times its ad spend.
- A 40x return on ad spend.
- A homewares business that turned a 6 thousand spend into 258 thousand in revenue.
These results are from clients in other markets, and we are clear about that. What we bring to a New Zealand account is the method behind them, adapted for a market where buyers expect evidence: fewer claims, more proof, and a retargeting sequence that answers the questions a careful buyer asks before they get in touch.
Timing your Meta campaigns around the capital's calendar.
The regional events calendar is busy for a city this size. CubaDupa takes over the Cuba Quarter in late March, with 324 performances across 41 stages in 2025. The 31 March balance date pushes accounting and finance offers into February to April. In August, Visa Wellington On a Plate and Beervana delivered a $10 million boost in 2025, a key winter window for food and drink.
Spring belongs to the World of WearableArt Show, which contributed $31.75 million to the region in 2024, with 64% of its 63,349 ticket holders from out of town. Then comes the Christmas and Black Friday peak, when nearly 30% of the country's online spending happens.
For hospitality and retail we build audiences before each peak and remarket to out-of-town visitors after they have booked. For B2B, we hold budget through the summer break and push in February.
Here is everything we can improve in a Kiwi ad account.
Facebook, unlike Google, creates demand. Google captures demand because people are searching for exactly what they want, but text-based ads cannot appeal to a user in an emotionally compelling way. Facebook ads are visual and immersive, so you can use them to tell a great story. For considered purchases, retargeting windows, audience catchments and conversion tracking are where we usually start.
Campaign. The overarching structure for your advertising on Facebook. It defines your overall goals and budget.
Ad Set. A group of ads within a campaign that share targeting parameters like demographics, interests and placements.
Targeting. Defining who sees your ads based on factors like age, location, interests, behaviours and more.
Demographics. Targeting based on basic user information like age, gender, education, income and job titles.
Interests. Targeting based on users' expressed interests on Facebook, such as hobbies, favourite brands or followed pages.
Behaviours. Targeting based on users' online actions, like website visits, app usage or purchasing habits.
Lookalike Audiences. Reaching new users who share similar characteristics with your existing customer base.
Unpublished ads. Ads stuck in the Facebook console with publishing issues, diagnosed and fixed.
Bidding. The strategy that sets how much you're willing to pay for specific actions, like clicks or conversions.
Budget. The total amount you're willing to spend on your Facebook Ads campaign over a specific timeframe.
Optimisation. Adjusting your campaign settings to improve performance based on your chosen goals.
Delivery. How your ads are shown to users, including options like optimised delivery for overall goals or accelerated delivery.
Ad Formats. The different ways your ads can be displayed on Facebook, including images, videos, stories, carousels and collections.
Impressions and Clicks. The number of times your ad is displayed on users' screens, and the number of times users click on it.
Conversions. Actions taken by users after seeing your ad, such as website visits, purchases or form submissions.
Cost Per Click (CPC). The average cost you pay for each click on your ad.
Cost Per Acquisition (CPA). The average cost you pay for each conversion generated by your ad.
Return On Ad Spend (ROAS). The revenue generated for every unit of spend on your Facebook Ads campaigns.
Pixel. A code snippet on your website that tracks user actions and helps measure the effectiveness of your ads.
Other issues. Direct video ad targeting, audience classifications, precise audiences, retargeting, varied retargeting strategies and location-based ads, and much more.
Why we will likely outdo your current agency on the metric that matters, revenue.
For an audience that expects evidence, these are the reasons our campaigns tend to win on revenue. The last one, our split test database, is something no other company has access to.
We understand your product
We research your product, read reviews, visit your business and chat with your leaders. We examine what makes your product unique and logically target those who need it the most.
Run by a Robotics and a Mechatronics Engineer
When two engineers run a project, everything gets double and triple checked. Logic is paramount and everything is split tested. There is simply no scope for arbitrary beliefs.
The best copywriters and people
We hire the best people we can find. Our head of paid search was hired after they left Google, and we conducted 59 interviews for that position.
A six-figure yearly investment in tools
Every year we invest heavily in tools and training material that keep us on the cutting edge of what's happening in marketing.
Split tested over 15 years
We have painstakingly split tested millions in ad spend and documented every test that worked. This database of best performing tactics is only available to our company.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, including a review of your retargeting sequence. No calls, no pressure.
The five-step Facebook ads process we run for New Zealand clients.
From audit to scale, handled remotely and reported in plain English.
Audit and product research
We audit your ad account, pixel and past results, then research your product, reviews and customers to find what makes it worth buying.
Tracking and campaign structure
We fix the Meta Pixel and conversion events so every sale and lead is counted, then build campaigns and ad sets around one clear goal each.
Story-led creative
Our copywriters craft engaging, persuasive ads in the formats your audience uses, each with a single, clear action to take.
Launch and split test
We launch against defined audiences and split test hooks, offers and formats, drawing on 15 years of documented tests.
Optimise, scale and report
Budget moves behind the winners, losers are cut, and you get reporting on revenue, ROAS and cost per acquisition, not vanity metrics.
Three tests we would start with in the capital region.
Experiments built for careful buyers and a customer base that has moved.
Retargeting sequence length
A short two-step sequence against a longer four-step one with extra proof, to find how much evidence your buyers need before they enquire.
Catchment split
Separate ad sets for the city, the Hutt Valley, Porirua and Kāpiti, and the Wairarapa, so budget follows the areas where demand is holding up.
Resident versus commuter offers
For CBD businesses, offers aimed at residents and weekend visitors tested against the old weekday office crowd, to rebuild demand after the job cuts.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, including a review of your retargeting sequence. No calls, no pressure.
Areas we serve in Wellington.
We work with businesses across the region remotely, with video calls and shared reporting. In the city that includes Wellington Central, Te Aro, Thorndon, Kelburn, Newtown, Kilbirnie, Miramar, Island Bay and Karori, and in the northern suburbs Johnsonville, Khandallah and Tawa.
Beyond the city we target Lower Hutt, Petone, Eastbourne and Upper Hutt in the Hutt Valley, plus Porirua, Paraparaumu on the Kāpiti Coast and Masterton in the Wairarapa. Each catchment gets its own ad set, because customers here think in terms of the valley, the coast or the city, not the region as a whole.
Facebook ads results from our client portfolio.
Campaigns where Facebook Ads was part of the Mojo Dojo mix. They show the approach, not results for New Zealand businesses.
downies collectables
105% Increase in Paid Traffic
CH Smith Marine
1357% Increase in Traffic
Novotel
138% increase in Bookings
Bfree
1000% Increase in Sales
Luna Park
250% increase in revenue
Comcater
54% Increase in New Users
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
Crack the code on Facebook advertising.
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? You’re not alone. This playbook is the key to unlocking the potential of Facebook advertising.
Send me the Meta Ads Playbook →
Free. 16 pages, 19 tactics. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Wellington businesses?
Yes, remotely. We work with clients in the region over video calls, with shared access to your Meta ad account and reporting you can check any time. You get the same team and process as every other client, without needing to meet in person.
Do Facebook ads work for businesses that sell to government?
Not as a way to win tenders. They do work for staying visible to the people who influence those decisions: thought leadership, event promotion, recruitment and retargeting of people who have visited your site. We are honest about which of those goals Meta can deliver.
How do we find new customers now that CBD spending has dropped?
By testing audiences outside the central city. Lower Hutt and Masterton grew in the year to June 2025 while the city shrank, and residents there can be reached with ads written for them rather than for office workers.
What is a Facebook Ads Agency?
At our Facebook Ads Agency, we bring together a team of social media experts and skilled media buyers to navigate the ever-evolving world of Facebook advertising.
We have in-depth experience working with companies just like yours and across hundreds of verticals over 15 years
Our team understands the importance of crafting compelling ad copy that resonates with target audiences, while our media buyers strategically leverage Facebook's ad placement options to maximise campaign reach.
Our core objective is to help businesses achieve a positive return on investment (ROI) through Facebook Ads. We achieve this by driving targeted traffic and fostering meaningful engagement with your ideal audience. We use a diverse range of advertising formats, including images, videos, and interactive elements, to create campaigns that align with your specific goals. Whether you're aiming to increase brand awareness, generate website traffic, or drive leads and sales, our team tailors campaign objectives to match your unique needs.
For New Zealand clients, that means ads written for a market that expects evidence over hype, with reporting in plain English.
Which ad formats do your Facebook ad services include?
We offer a variety of Facebook ad formats to help you tailor your campaigns to specific marketing objectives and resonate with your ideal audience.
Lead generation ads: Lead Generation Ads allow users to express interest without leaving Facebook.
Dynamic ads: Dynamic Ads showcase products or content relevant to a user's past interactions, creating a more engaging experience.
Stories Ads: Leverage the captivating nature of full-screen vertical formats across Facebook, Instagram, and Messenger to grab attention.
Image Ads: Combine eye-catching visuals with clear messaging to deliver your brand story or product information in a concise format.
Video Ads: Showcase products, services, or brand narratives in a dynamic and engaging way.
Post Engagement Ads: Amplify the reach of your existing Facebook content to drive higher engagement and brand awareness.
Grow Your Events: Event Response Ads encourage users to discover and RSVP to your upcoming events, maximising attendee numbers.
Promote Special Offers: Offer Ads highlight discounts and special deals to attract new customers and boost sales.
Carousel Ads: Present multiple images or videos within a single ad, allowing users to explore your offerings at their own pace.
What objectives do your Meta ad services cover?
Facebook ad services cater to a variety of objectives, each designed to achieve specific business goals.
While Mojo Dojo focuses on conversions and lead generation strategies, here's a breakdown of some common objectives in the ads we run for our clients:
Conversions: Encourage users to take desired actions on your website, like making purchases, signing up for services, or completing forms.
Lead Generation: Capture valuable information from potential customers, such as email addresses, through Facebook lead forms.
Traffic: Drive targeted visitors to your website, blog posts, or landing pages.
Brand Awareness: Introduce your brand to a broader audience and increase overall recognition.
Reach: Maximise the number of people who see your ads, expanding your brand's visibility.
Engagement: Encourage likes, comments, shares, and interactions with your content to boost audience engagement.
Video Views: Increase the number of viewers for your video content, promoting brand stories and product demonstrations.
By understanding these objectives, you can tailor Facebook ad strategies, targeting, and ad content to achieve the desired outcomes for your business.
Mojo Dojo has years of experience working with both businesses and Meta to understand a variety of objectives and in-depth experience in such ad campaigns.
Should I hire a Facebook ads agency?
Yes.
Here's why:
Agencies have a team of specialists skilled in crafting compelling ad copy, strategic ad placement, and campaign optimisation.
They stay up-to-date on Meta's changing requirements and trends. Managing Facebook Ads effectively can be time-consuming. Agencies can analyse data and optimise your campaigns for better performance.
Most agencies will also have tools that you as a business may simply lack or not have access to due to higher costs.
Can I schedule my Facebook ads to run at specific times?
Yes, it's called day parting.
Here's how to set it up:
- While creating your ad campaign, navigate to the ad set level (targeting, budget, placements).
- After placements, find "Edit Placements" and scroll down to "Ad Delivery."
- Check the box "Show ads during specific times" and click "Create a New Schedule."
- Pick the days and times you want your ads to run. You can even customise it for specific days!
- Click "Apply" or "Save" to confirm your schedule.
P.S Scheduling works for placements like Facebook Feed and Instagram feeds. Don't forget to double check your timezone because the ads will show according to the timezone set in Facebook console.
What is a Facebook business page?
A Facebook Business Page, often shortened to "Facebook Page," is a dedicated online presence specifically created for businesses, brands, organisations, public figures, and even other entities. It functions as a central hub on the Facebook platform, allowing them to connect and interact with their target audience.
Managing a successful Facebook Business Page can be time-consuming. Many companies choose a digital marketing company like Mojo Dojo to help with page management, content creation, and running targeted ad campaigns
For regional businesses, a well-kept page also reassures careful buyers who check reviews and recent posts before they get in touch.
Do Facebook ad agencies work with small businesses?
Yes.
In fact, some of our medium to enterprise clients started very small. Facebook ads are a great way to scale your business.
What is the difference between Facebook Ads and Meta Ads?
Facebook Ads and Meta Ads are essentially two names for the same thing.
Facebook rebranded itself as Meta in 2021, aiming for a broader focus beyond social media. To reflect this shift, Facebook Ads transitioned to Meta Ads, but the advertising platform itself remains unchanged.
Is Facebook still a good platform to advertise on?
Even with the rise of new social media platforms, Facebook advertising remains a powerhouse in the digital marketing landscape.
Facebook boasts a massive user base which translates to a wider potential customer pool for your business, regardless of your target demographic.
Facebook's targeting options are incredibly sophisticated and you can reach users based on demographics like age, location, and income, as well as interests, behaviours, and online activity.
Facebook's comprehensive analytics tools provide valuable data on how your ads are performing.
Collectively these factors make Facebook advertising a valuable tool for businesses of all sizes.
How do you know if you're targeting the right audience on Facebook?
More often than not your leads quality or sales volume is a good indicator of your targeting.
You will need to know your current conversion rates and ad performance data from other platforms to make a reasonable assessment.
With long decision cycles, also look at assisted conversions: people who clicked an ad weeks before they enquired.
Which type of business gets the best result out of Facebook Ads?
- Retail and E-commerce like clothing stores, electronics retailers or other online retailers.
- Local businesses like restaurants or hair salons.
- Service providers like accountants, lawyers, plumbers or even fitness instructors
- B2B businesses like software companies or marketing agencies
- Non-profits and/or educational institutions including charities or schools
Who makes the content for my social media ads?
A team of Mojo Dojo Pay Per Click (PPC) experts drives our strategy services. This includes a Director of PPC, Content Marketing Manager, and Content Marketing Specialist.
They're joined by an Account Manager to ensure a cohesive communication approach. To ensure every project aligns with our overall strategy, our CEO provides strategic oversight at the outset.
How long does it take to see results from Facebook ads?
Facebook ads start delivering traffic within days of launch, but the first few weeks are a learning phase. Meta needs conversion data to find your buyers, and we need test results to know which audiences, hooks and offers win.
Most accounts settle into a stable, measurable return once the winning creative and audiences are identified and the budget is moved behind them. From there the work is scaling what works without breaking it.
For considered purchases, expect the full return to take longer to show, because the sale often arrives weeks after the first click.
How do you measure the results of a Facebook ad campaign?
We measure Facebook ads on revenue, not likes. That means a correctly installed Meta Pixel and Conversions API, purchase and lead events that match your sales data, and reporting on return on ad spend (ROAS), cost per acquisition (CPA) and lead quality.
Clicks, impressions and engagement are tracked too, but only as signals that explain why revenue moved.
Which is better, Facebook ads or Google ads?
They do different jobs. Google captures demand: people are already searching for what you sell. Facebook creates demand: visual, story-led ads reach people before they start searching.
Most growing businesses use both, with Facebook building the audience and remarketing to it, and Google collecting the searches that follow. We plan the two together so neither channel pays for the same customer twice.
Get your free Facebook Ads audit.
Share your website and we'll send a written Facebook and Meta ads audit within 48 hours, including a review of your retargeting sequence. No calls, no pressure.