Shopify Development Agency in Melbourne
Melbourne Shopify development for stores moving beyond stock themes and looking for real conversion rates. We build on Shopify, Shopify Plus and headless stacks, working remotely with video calls and shared reporting.
Real Mojo Dojo clients, on the record.
Shopify stores for a crowded, multilingual and fast-spreading market.
More than 5.4 million people live in Greater Melbourne, and the metro area added about 105,000 of them in 2024-25, the largest increase of any Australian capital. A lot of that growth is in the outer west and north, and it shows up in parcel data: Australia Post ranked Point Cook third in the country for online shopping volume in 2024, and Fraser Rise was the fastest-growing suburb by volume.
So the customers are there, but so is the competition. With more than half a million small businesses in the metro area, almost every category has dozens of stores selling similar products, and many of them already run on Shopify. A stock theme with default settings looks exactly like the store next to it in the search results.
The audience is also more varied than most. At the 2021 Census, 37.7% of households used a language other than English at home, with Mandarin, Vietnamese, Greek, Punjabi and Arabic the most common. For some brands that means translated storefronts, for others it means product information and support that works for buyers who read English as a second language.
Our job is to build a store that earns its place: a distinctive design, a fast mobile checkout, delivery options that match where customers actually live, and eCommerce SEO built into the templates so collections can compete from day one.
Shopify development in Melbourne by the numbers.
The size, spread and mix of the market, from official and industry sources.
Industries we help in Melbourne.
Six kinds of business we build Shopify stores for, and what each one needs.
Fashion and beauty
Lookbooks, size guides, shade finders and fast collection filtering, plus the stock and promotion setup to handle the spring racing season when fashion and beauty searches climb.
Food and drink producers
Subscriptions, gift hampers and delivery calendars for perishable goods, with cut-off times and delivery zones that stop orders the courier cannot fulfil.
Manufacturers and distributors
Advanced manufacturing, food and logistics is a state priority sector. We build Shopify Plus B2B portals with customer price lists, reorder shortcuts and ERP integration.
Health and wellness brands
Stores for supplements, skincare and allied health products, with clear ingredient and usage information, subscriptions and trust signals that support first purchases.
Multilingual retailers
Storefronts in more than one language through Shopify Markets and translation apps, with localised product content rather than machine-translated menus.
Digital-first brands
Headless builds with Hydrogen for brands that need content-rich experiences and Lighthouse scores to match, where a standard theme would hold them back.
Ready for a Melbourne store that stands out and sells?
Talk to our Shopify developers about a custom design, a multilingual storefront, a Shopify Plus B2B portal or a migration from Magento or WooCommerce.
What conversion-focused eCommerce work delivers.
Outcomes from Mojo Dojo eCommerce clients across our portfolio. These are not Victorian market figures. Case studies below.
Why Victorian brands work with Mojo Dojo on Shopify and Shopify Plus.
In a market this crowded, a store has to look and feel like your brand rather than a theme demo. We have spent 15 years launching brands on Shopify and Shopify Plus and replatforming others, combining custom design with conversion work so the result is distinctive and still quick to buy from.
Because we are a web design and development agency with a marketing team alongside, the people designing your store understand how it will be promoted, and the people promoting it understand how it was built.
Shopify is a hosted commerce platform that handles selling, shipping and inventory for businesses of every size. Getting real value from it depends on an experienced Shopify designer and developer who can make it yours without making it fragile.
Project managers, designers, developers and SEO specialists work together on every build and keep the process simple for your staff. Our design and development approach has converted millions in sales for clients.
Our Shopify services
- Shopify development
- Shopify planning & discovery
- Shopify headless
- Shopify Plus development agency
- Shopify website design
- Shopify theme development
- Shopify SEO and our Shopify SEO agency
- Magento to Shopify migration
- Shopify alternatives
Why a hosted Shopify store beats a custom build you have to maintain.
Shopify looks after the infrastructure, so your budget goes into the parts customers actually see.
Paying developers for every update
Custom platforms need developers to patch and update the code on a regular basis.
Free updates and platform uptime
You receive free updates to the code, uptime from the Shopify platform and access to a range of functions for a set monthly subscription.
Features that need a rebuild
Adding capability to a custom-coded store usually means another development project.
Extensions that extend the store
Modifications can easily be applied by adding extensions which further the capabilities of your Shopify site.
Privacy and card processing risk
Handling payments and customer data yourself carries compliance and security risk.
A compliant, secure environment
Shopify provides an environment which is compliant with privacy laws and credit card processing laws, and payments are processed via the Shopify platform so your data and your customers' data is not stolen.
A store that looks like every competitor
Hundreds of local brands use the same popular themes, so default layouts give shoppers no reason to remember you.
Custom design on a proven platform
We design templates around your brand and products, then build them as flexible sections your team can rearrange without code.
Shoppers who would buy in their own language
Many households speak another language at home, and an English-only store can lose those customers at the product page or checkout.
Markets, translations and local content
Where it makes sense, we set up Shopify Markets, translated storefronts and language-specific collections, and we make sure the translated pages are indexed properly.
All our Shopify websites are.
The foundations every Melbourne build shares, whatever the design on top.
SEO friendly. An SEO friendly Shopify store: our team of experts takes time to understand your business to ensure relevant keywords are built in to rank well.
On brand. Brand relevancy by creating a Shopify design aligned with your brand that meets customer needs.
Designed to convert. Developed around the ultimate user pathways, ensuring customers are converting and generating revenue.
Easily modifiable. Your Shopify store can be managed and modified by you at the end of the day, without relying on external parties.
Shopify development with a difference.
Shopify puts the day-to-day running of the store in your hands. You have the ability to:
Manage inventory
Keep track of your stock levels both in your bricks and mortar store and on your website. Make modifications to your products, offer variations in size, colour, in bundles or singular items, and find the most efficient ways to categorise them.
Modify and customise your own site
Have you always relied on your agency or developers to modify your site? Shopify developments allow you to make changes to your site without relying on external parties.
Website maintenance
We highly recommend regular website maintenance to improve the security of your website. Regular updates bring new features and functionality and reduce the risk of being hacked.
Flexible shipping options
Choose fixed shipping rates, tiered rates, free shipping over a certain spend or as a standard inclusion, weight-based shipping or location-based shipping all over the world.
Secure payment facilities
Secure payment gateways and integrations with multiple applications ensure your payments are delivered to you safely and your customers' payment details are not compromised.
Manage customer information
Store customer information through customer profiles, categorise customers, export for marketing purposes and learn more about your customer groups through their buyer behaviour.
Headless Shopify
Shopify headless uses a Jamstack approach and focuses on speed and scalability. A headless build with Hydrogen or your custom stack gives you the flexibility you need from your eCommerce platform.
Get a free audit of your Shopify store.
Send us your store URL and within 48 hours we'll send a Shopify audit of your theme, speed and checkout, with the fixes that will lift conversions first. No calls, no obligations.
Melbourne peaks worth building around.
The calendar here is shaped by major events. The Australian Open drew a record 1,218,831 people in January 2025, and the Melbourne Cup Carnival in early November drives fashion, beauty and hospitality searches through October and November. Add Black Friday, Christmas and end of financial year sales and a retail brand can face four peaks in eleven months.
We plan launches and theme changes around those dates, never in the middle of one. Before each peak we check speed, app load and stock sync, set up scheduled price changes and automatic discounts, and make sure the checkout has been tested on the phones your customers actually use. After the peak, reporting shows which collections and offers carried the revenue, so the next campaign starts from evidence.
Shopify development services, in detail.
What makes a Melbourne store stand out
Most briefs we see from this market ask for the same three things: a design that does not look like a template, product pages that answer questions before the customer has to ask, and a site that stays fast as the catalogue grows. The services below are how we deliver that, whether the project is a new standard Shopify store, a Shopify Plus upgrade or a headless build.
Shopify Store Development
Shopify is the world's leading ecommerce platform for good reason. It handles hosting, security, and payment infrastructure at a level that most businesses could not replicate themselves. What it does not do is tell you how to build a store that converts.
Over the last 15 years, Mojo Dojo has built hundreds of Shopify stores across retail, fashion, health, beauty, homewares, food, and industrial supply. Every store we build starts with your customers. How do they navigate? What do they need to see before they buy? Where do they drop off?
Our store builds cover everything from initial Shopify account setup and theme selection through to custom Liquid development, app configuration, and full launch support. We do not hand you a store and disappear.
Shopify Plus Development
Shopify Plus is the enterprise tier of the platform, built for high-volume merchants. It unlocks capabilities that standard Shopify does not offer, including checkout extensibility, advanced automation through Shopify Flow, dedicated support, and lower transaction fees at scale.
Our Shopify Plus work includes:
- Custom checkout UI extensions and checkout.liquid builds
- Shopify Flow automation design and implementation
- Wholesale / B2B store configuration
- Multi-store / expansion store architecture
- Launchpad campaign scheduling and flash sale configuration
- Enterprise ERP and OMS integrations (NetSuite, SAP, MYOB)
Headless Shopify / Jamstack
For merchants who need extreme frontend performance, a headless Shopify architecture decouples the storefront from the Shopify backend. Your frontend is built with a modern JavaScript framework (Next.js, Remix, Nuxt) and served via a CDN edge network, while Shopify handles the commerce logic through the Storefront API.
The result is a store that loads in under a second, scores 95+ on Google Lighthouse, and can support complex content experiences that are impossible in a standard Liquid theme.
We use Shopify Hydrogen for purpose-built headless storefronts and can integrate with Contentful, Sanity, or your existing CMS for content management. Headless is not right for every store, and we will tell you honestly if the complexity is warranted by your revenue and performance requirements.
Shopify SEO Optimisation
Shopify has well-known SEO constraints out of the box. Duplicate content from collections and products, the /collections/*/products/* URL structure, and limited control over canonical tags are common pain points that affect organic performance.
Our Shopify SEO work addresses the platform's limitations directly:
- Product and collection page schema markup (Product, BreadcrumbList, FAQPage)
- Canonical URL management and duplicate content elimination
- Faceted navigation and filter page management
- Image optimisation and alt text at scale
- Collection page content architecture for long-tail keyword targeting
- Core Web Vitals and Lighthouse score improvements
Magento to Shopify Migration
Migrating from Magento to Shopify is one of the highest-value platform decisions an ecommerce business can make. Magento carries significant technical debt, requires expensive dedicated hosting, and demands developer involvement for tasks that Shopify handles natively.
A migration done poorly destroys organic rankings built over years. Our migration process preserves your SEO equity through meticulous 301 redirect mapping, URL structure planning, and content validation before cutover. We have migrated stores ranging from 500 to 50,000 SKUs.
Our migration process covers:
- Product, customer, and order data migration
- 301 redirect mapping for all existing URLs
- SEO audit pre- and post-migration
- App stack rationalisation and configuration
- Theme development on the new platform
- Parallel testing before cutover
- Post-launch monitoring and issue resolution
How we build your Shopify store, from brief to launch.
Six stages, all run remotely with video calls, a shared staging store and a project board you can check at any time.
Planning and discovery
We map your customers, catalogue, integrations and goals in a Shopify planning and discovery phase, then recommend Shopify, Shopify Plus or headless based on what your store actually needs.
UX and design
We design user pathways and a Shopify design aligned with your brand, focused on purchases via a refined UI/UX and conversion best practice.
Development
From Shopify account setup and theme selection through to custom Liquid development, app configuration and integrations.
SEO and data migration
Schema markup, canonical URLs and Core Web Vitals are built in. For replatforms we migrate product, customer and order data and map 301 redirects for every existing URL.
Testing
Parallel testing before cutover, plus a pre-launch crawl to verify nothing has been missed.
Launch and ongoing support
Full launch support, post-launch monitoring and issue resolution, with an ongoing maintenance and optimisation retainer available.
Areas we serve in Melbourne.
We work remotely with brands across the metro area, with video calls, shared staging stores and regular reports. Inner-city clients are in the CBD, Carlton, Fitzroy, Collingwood, Richmond, South Yarra, St Kilda and Brunswick.
We also build for businesses in the east and south-east, including Hawthorn, Balwyn, Box Hill, Mount Waverley, Glen Waverley, Ringwood, Dandenong and Frankston, and in the west and north, from Footscray to Point Cook, Werribee, Tarneit and Epping, where delivery coverage decides a lot of sales.
Selected eCommerce results from our portfolio.
Online store projects from Mojo Dojo clients. They show how we work rather than results from Victorian businesses.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
The framework behind the stores we build.
Most stores are optimised for traffic. This one is about revenue, the ten changes to a store that move the number at the bottom of the report, in the order to make them.
Send me the Ecommerce Playbook →
Free. 14 pages. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Do you work with Melbourne businesses?
Yes, remotely. We run discovery, design reviews and training over video calls, share a staging store so you can click through every change, and send regular reporting. We do not have a studio or office to visit.
Can you build a Shopify store in more than one language?
Yes. We use Shopify Markets and translation apps to publish storefronts in additional languages, with translated product content, currency and domain settings configured properly. We also make sure search engines can find and index each language version.
How do we make our store different from competitors on the same theme?
We start from your brand, products and customers rather than a theme demo. That usually means custom section templates, original photography layouts, richer product information and navigation built around how your customers shop, all editable by your team after launch.
How long does a Shopify build take?
A standard Shopify store with an existing theme and up to 500 products typically takes 4 to 6 weeks from design approval to launch. Custom theme builds or Shopify Plus projects with complex integrations typically take 8 to 12 weeks. Migration projects depend on the size of your product catalogue and the state of your existing data. We provide a detailed project timeline as part of your quote.
Will my store rank on Google after you build it?
We build every Shopify store with Shopify SEO optimisation as a baseline requirement, not an optional add-on. This includes schema markup, canonical URL management, clean URL structures, image optimisation, and Core Web Vitals performance. For ongoing organic growth, our Shopify Ecommerce SEO retainer builds on that foundation with content strategy, link acquisition, and monthly reporting.
Do I need Shopify Plus or will standard Shopify work for me?
Shopify Plus becomes commercially justified when you need custom checkout extensibility, advanced automation via Shopify Flow, B2B wholesale channels, multi-store expansion store architecture, or when your transaction volume makes the lower transaction fees economically worthwhile. We will give you an honest assessment based on your current and projected revenue.
Can you migrate my store from Magento or WooCommerce without losing my SEO rankings?
Yes, and this is one of the most important parts of a platform migration. We conduct a full pre-migration SEO audit, document every indexed URL on your existing store, map 301 redirects to their new Shopify equivalents, and run a post-migration crawl before going live to verify nothing has been missed. We have successfully migrated dozens of stores from Magento, WooCommerce, BigCommerce, and custom platforms without ranking loss.
What does a Shopify development agency do?
A Shopify development agency plans, designs, builds and launches your Shopify store. That covers account setup, theme selection or a custom theme, custom Liquid development, app configuration, integrations, data migration and SEO foundations, followed by launch support and ongoing maintenance.
Why choose Shopify over a custom-coded eCommerce site?
Shopify is a hosted solution, so the infrastructure, code updates and uptime are handled for you. It provides an environment that is compliant with privacy and credit card processing laws, processes payments securely, and lets you extend the store with apps rather than paying developers for every change.
Can I manage and update my Shopify store myself after launch?
Yes. Every store we build is designed to be easily managed and modified by you and your staff. You can update products, variations, collections, shipping rules and customer information without relying on your agency or developers.
Is headless Shopify right for my store?
Headless Shopify decouples your storefront from the Shopify backend for extreme frontend performance and complex content experiences, typically built with Shopify Hydrogen. It suits stores whose revenue and performance requirements justify the added complexity, and we will tell you honestly if a standard Liquid theme is the better choice.
Can you take over a Shopify store another developer built?
Yes. If your current developer cannot handle your Shopify customisation or produces sub-par results, we audit the existing theme, apps and custom code, fix what is holding the store back and take over development and support from there.
Do you offer ongoing Shopify maintenance and support?
Yes. We do not hand you a store and disappear. We offer post-launch monitoring and issue resolution plus an ongoing retainer for maintenance, new features, conversion rate optimisation and security updates.
Which systems can you integrate with Shopify?
We integrate Shopify and Shopify Plus with enterprise ERP and OMS platforms such as NetSuite, SAP and MYOB, content management systems such as Contentful and Sanity, and the Shopify app ecosystem for reviews, subscriptions, shipping and marketing.
Get a free audit of your Shopify store.
Send us your store URL and within 48 hours we'll send a Shopify audit of your theme, speed and checkout, with the fixes that will lift conversions first. No calls, no obligations.