Expert SEO for Perth Businesses
Perth SEO demands a precise understanding of the local market, where search behaviour differs meaningfully from the east coast and local trust carries real weight. We build Perth-specific strategies that connect your business with the customers searching for you right now.
Real Mojo Dojo clients, on the record.
Trusted by 1,500+ brands across 81 industries
Why search works differently on the west coast.
Western Australia runs on its own clock and, in many categories, its own search results. Greater Perth is home to about 2.45 million people and grew 2.4% in 2024-25, the fastest rate of any Australian capital. The metro area stretches along a long coastal strip from Alkimos to Mandurah, and people search accordingly: northern suburbs, south of the river, the hills. A site that ranks in West Perth can be invisible in Ellenbrook or Baldivis.
Competition is lower than on the east coast for most local services. There were about 190,000 small businesses in 2023, two thirds of them sole operators, and eastern-states advertisers do not always target this market closely. That leaves real gaps for businesses that build properly local pages. City-wide terms still attract national brands, so we usually start with suburb, corridor and niche searches and widen out from there.
The B2B side is unusual. The state's resources sector recorded $220 billion in sales in 2024-25, and engineering, mining services and industrial supply firms sell to a small number of large buyers. For them a handful of precisely targeted technical pages matter far more than broad traffic, and those pages need to be credible enough for AI assistants to cite. We plan technical SEO, content and authority around which of those two markets you are in.
SEO in Perth by the numbers.
Growth, business and economic figures from official sources. Each one names its source.
Industries we help in Perth.
Where the local economy concentrates, and what SEO does for each sector.
Mining services and resources supply
Engineering, equipment and contracting firms sell into a few large buyers. We build capability, compliance and case pages around the exact equipment, commodities and standards procurement teams search for.
Professional and technical services
The largest contributor to employment in the city, per the City of Perth. Consultancies, accountants and law firms get expertise-led pages, author profiles and structured data that make them credible to Google and AI answers.
Health care and allied health
Hospitals were the largest industry of employment for residents at the 2021 Census, ahead of iron ore mining. Clinics get practitioner, condition and location pages, plus review workflows that lift map pack visibility.
Construction and home services
Construction was the largest contributor to state growth in 2024-25. Builders and trades get service-area pages for growth corridors such as Alkimos, Brabham and Baldivis before competitors notice them.
Tourism and hospitality
Visitors spent a record $19.2 billion in WA in 2025. Venues and accommodation get event pages ready for the summer festival season and complete, consistent listings for map and review platforms.
Defence and marine
The Henderson precinct will support submarine maintenance and naval shipbuilding. Suppliers need compliance-aware B2B pages that rank for technical capability rather than generic trade terms.
Get your free Perth SEO audit.
Send us your site and we'll deliver a complete SEO audit within 48 hours, including the suburbs and corridors where you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Top SEO services in Perth.
What changes for WA businesses
The fundamentals are the same everywhere, but the priorities shift. Most local service businesses here compete in a smaller field than their east coast peers, so a clean site, a strong Google Business Profile and genuinely local pages can move them onto page one faster. Resources-linked firms have the opposite problem: very few searches, all of them valuable, so every technical page has to be precise.
Corridor-level keyword research
We group keywords by the corridors people actually search in: the northern coastal suburbs, the eastern hills and Swan Valley, south of the river and the Peel region. Kwinana, Serpentine-Jarrahdale and Swan were among the ten fastest-growing local government areas in Australia, so each gets its own priority list.
Audiences shaped by migration
Only 59.5% of residents were born in Australia at the 2021 Census, with unusually large English, New Zealand, Indian and South African born communities. That affects language, trust cues and the comparisons buyers make, and we reflect it in the copy and reviews we prioritise.
Reporting that head office will read
Many resources and engineering firms here report to a board or an interstate parent company. We build reporting around qualified enquiries, tender invitations and pipeline value, with rankings and traffic as supporting evidence, so the SEO line in the budget can be defended in a meeting you are not in.
Map results across a long metro area
Because the city is so spread out, the map pack often shows businesses close to the searcher rather than the best in the category. Service-area businesses need a correctly configured Google Business Profile, service-area settings that match reality and location pages that give Google a reason to show them further afield.
Here is the full set of services inside a retainer.
Our SEO services focus on keywords research, competitive analysis, site architecture, conversion optimisation via UX/UI improvements & overall revenue improvements.
Over the last 15 years, Mojo Dojo has worked in over 81 different verticals, in 18 languages, and in 45 different countries, helping some of the world's most sophisticated companies run laser targeted SEO campaigns designed for greatest revenue impact.
We don't believe in winning awards. The best craftsman in their art never seek external validation of their art.
Keyword Research
We pick the most relevant keywords for your business based on a number of considerations including: competitive analysis, search intent, keyword type, keyword themes and highly profitable keyword opportunities. On average we will spend over 8 hours just looking at your and your competitors' keywords to understand your consumer behaviour. We understand how and what they search.
Technical SEO
Our team has driven SEO campaigns for fortune 500 companies. Our tech SEO is centred around: Google Analytics audit, SEO audit, schema & structured data setup, site architecture, 301 redirects and 404 pages management & other server related optimisation. The most important part is to uncover and look at what Google is reading and understanding.
On-page SEO
Our on-page SEO optimisations refines your pages and improves the relevance of the page topic. We do this by improving: Title tags, meta descriptions, headings, document outline, copy, URLs, user experience, media and other on-page elements.
We also focus heavily on keyword cannibalisation, featured snippet optimisation, content audit including content pruning. We will also give you recommendations on a full cycle content calendar including how to get E-E-A-T optimisation.
Off-page SEO
Off-page SEO (search engine optimisation) involves initiatives to enhance a website's organic search engine visibility and credibility, without modifying the website's content or structure. This includes cultivating high-quality backlinks through targeted link building program.
We focus on:
- Link building
- Backlink audit
- App store optimisations
- Google My Business optimisation
- Local citations improvements
- Local citation building
- Organic link campaigns
SEO Consulting
Mojo Dojo has been involved in a number of consulting projects with larger organisations that have developed in-house teams for their online marketing.
We provide consulting on a number of SEO related core-areas:
- On-Page SEO consulting
- Speed improvements
- Page speed & lighthouse consulting
- SEO strategic review
- SEO program development
- Link building consulting and implementation
- SEO training
Our consulting services are useful for businesses that:
- Have clear goals and objectives for organic traffic growth
- Are scaling their business
- Have limited in-house expertise
- Want to augment their expertise
- Are revamping, replatforming or migrating their website
- Are implementing a new content strategy
We have written extensive SEO audit reports for organisations that have over 5 million pages and have over 10 million visitors per month.
Whether you are just looking for specific SEO advice, looking for SEO specialists or are seeking an extensive topical map for your SEO, we can help.
Specialised SEO services.
One retainer covers the fundamentals. These are the specialist engagements for when your site, platform or market needs more depth.
AI SEO
Get cited in Google AI Overviews, ChatGPT, Perplexity and Gemini. Entity clarity, structured data and quotable answers built into the pages you already have.
Technical SEO audit
Crawl, indexation, rendering, Core Web Vitals and site architecture, delivered as a prioritised roadmap with implementation notes for your developers.
Ecommerce SEO
Category architecture, faceted navigation, product page templates and feed alignment for stores on Shopify, Magento, WooCommerce and BigCommerce.
Local SEO
Google Business Profile, citations, review velocity and location pages for businesses that win or lose in the map pack.
Enterprise SEO
Governance, templates and prioritisation for sites with thousands of URLs and more than one team touching them.
Link building
Editorial outreach and digital PR that earns links from publications your buyers read. No marketplaces, no private networks.
Small business SEO
A focused program for owner-led businesses: the handful of pages and keywords that bring in the phone calls, done properly.
SEO consulting
Strategy, training and audits for in-house teams that need a second set of eyes or a program to follow.
Get your free Perth SEO audit.
Send us your site and we'll deliver a complete SEO audit within 48 hours, including the suburbs and corridors where you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Areas we serve in Perth.
We work with businesses across the whole coastal strip, remotely, with video calls and shared reporting. Centrally that means the CBD, Northbridge, West Perth, Subiaco, Leederville and Osborne Park, with Scarborough and Cottesloe on the coast and Fremantle to the south-west.
North of the river we cover Joondalup, Duncraig, Wanneroo, Madeley, Darch and Alkimos, plus Malaga, Midland and Ellenbrook to the north-east. South of the river we work with firms in Victoria Park, Cannington, Gosnells, Armadale and Byford, and down the coast through Rockingham, Baldivis and Mandurah. Because searchers name their corridor or suburb, we build pages for the places you really serve.
Everything your site needs to rank in Western Australia.
No separate developer invoice for structured data or template changes. Our SEO audit uncovers everything, and we implement the roadmap, whether your customers are in the CBD or the outer corridors.
The plumbing Google can't ignore.
Page speed improvements · Mobile responsiveness · Website caching setup · XML sitemaps · Robots.TXT · Google Tag Manager setup · Google Analytics setup
The signals on every URL.
On-Page SEO · Page metadata · Meta tags validation · Headings hierarchy · Document outlines · Alt text improvements · Template improvements
The strategy layer above the code.
Keyword research · Keyword mapping · Competitor analysis · Content improvements · Content Calendar · E-E-A-T optimisation
Off-site signals that compound.
Organic link campaigns · Link building campaign · Local citations · NAP verification & fixes
How we win the SERP features that drive the click, and the AI citations that drive the next one.
Structured data · SERP feature schema · Rank tracking & reporting · In-depth reporting
Get your free Perth SEO audit.
Send us your site and we'll deliver a complete SEO audit within 48 hours, including the suburbs and corridors where you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
Where SEO programs go wrong, and the west coast versions.
Three common reasons retainers stall, plus two we see when campaigns are run from the other side of the country.
Rankings without revenue
The monthly report shows keywords moving and traffic ticking up, but nobody in sales can point to a deal that came from it.
Measure what the business measures
Every campaign is wired to leads, transactions or pipeline from month one, with a live dashboard you can open any day, not just report day.
You know which pages and keywords produce customers, so budget follows evidence instead of hunches. It is why 94% of clients stay.
Link quotas
Ten links a month from wherever they can be bought. Google discounts them, and the risk sits on your domain, not the agency's.
Earned links only
Editorial outreach and digital PR to publications your buyers already read. Fewer links, each one defensible.
Links earned on merit keep working through every core update and lift every page they point to.
The audit nobody ships
A 60-page PDF lands in an inbox and dies there because nobody owns the fixes.
Implementation included
Our strategists work with your developers, or ours, to ship the roadmap, then re-crawl to prove each fix landed.
Each roadmap item is shipped, re-crawled and confirmed, so the audit turns into rankings instead of a to-do list.
A national template for a local market
An agency reuses the same content it wrote for east coast clients, with the city name swapped in, and it ranks nowhere because the search results here look different.
Pages built for how locals search
We research the local results page for each term, then build content around corridors, suburbs and local proof such as reviews and case examples.
You fill the gaps eastern-states competitors leave open.
Launches set on east coast time
Site releases, content drops and reporting calls are scheduled for east coast hours, two or three hours ahead of the people they are meant for.
Planned around AWST
We schedule releases, call tracking reviews and video calls for Western Australian business hours, with no daylight saving to trip over.
Fewer surprises and quicker fixes when something needs attention.
How do we scale your SEO ROI?
Four steps, run remotely over video calls scheduled for WA business hours, with a shared live dashboard.
Contact
It starts with a conversation. We want to understand your business, your market, and what you're trying to achieve with organic search. No sales pitch, just a genuine discussion about where SEO fits into your growth.
Technical SEO Audit
We run a comprehensive technical audit covering crawlability, indexation, site architecture, page speed, structured data, and competitive gaps. This isn't a template report. It's a custom roadmap based on what Google is actually reading on your site.
Meet & Plan
We take you through every finding on a video call booked in AWST: the gaps, the opportunities and the order we would tackle them. It is also your chance to decide whether we are the right fit.
SEO Execution
We implement the roadmap. Keyword mapping, technical fixes, content improvements, link campaigns. You work directly with our strategists, no account managers in between. Monthly reporting with a live dashboard so you see exactly what's moving.
SEO results, by the numbers.
Figures from published Mojo Dojo case studies. Each one is linked below.
Selected SEO outcomes.
Six published SEO engagements from our client base across Australia and beyond, with their headline figures. Every card opens the full case study.

Chauffeur Live Pty Ltd
305.08% Increase In Organic Traffic

The Three Seas Group
1100% increase in search volume

Big Picture People
198.50% Increase In Organic Users

Continuous Guttering
125.73% Increase in New Users

Coburg Aquarium
96.34% Increase In Revenue

Metro Movers
1097% increase in goal completions
We Don't Pay for Trophies.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How search engines rank pages, and what to do about it.
Learn how search engines rank pages, and what to do about it, rebuilt for a results page that now includes an AI answer.
Send me the SEO Playbook →
Free. 20 pages, 25-minute read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there’s no sales call attached to reading it.
Do you work with Perth businesses?
Yes, remotely. We work with WA businesses over video calls scheduled for AWST business hours, share a live dashboard and send a monthly report. You speak directly with the strategist doing the work rather than an account manager.
What's your pricing structure?
Our SEO retainers for local businesses start from $2,500/month and scale with scope, competition and how complex the site is. Enterprise programs, common for resources and engineering firms with large sites, are custom-quoted. Every client has a dedicated strategist, monthly reporting and direct Slack access to the team.
Is SEO easier here than on the east coast?
For most local services, yes. The competitor pool is smaller and eastern-states advertisers often do not target WA closely. City-wide terms still attract national brands, and some sectors, such as home services in growth corridors, are getting busier fast, so we benchmark the actual results pages before setting targets.
Can SEO work for mining services and engineering suppliers?
It can, if you measure it properly. Search volumes are tiny, but each enquiry can be worth a contract. We build technical pages for the equipment, processes and standards buyers search for, and report on qualified enquiries and tender invitations rather than raw traffic.
Should I target the northern and southern corridors separately?
If you serve both, yes. The fastest growth in 2024-25 was in Alkimos and Eglinton, Brabham and Henley Brook and Baldivis, far apart on the map and in search results. Separate pages with local detail rank better than one page listing every suburb.
When are the seasonal peaks?
Late summer is the busiest events season, with FRINGE WORLD and the Perth Festival overlapping, and end of financial year in May and June lifts B2B and finance searches. The Royal Show in late September adds a spike for family and food businesses. We publish seasonal pages two to three months before each peak.
How do you report on SEO for B2B firms with long sales cycles?
We track the full path, not just the first visit. Form fills, calls and document downloads are tied to the landing pages and search terms that produced them, and we follow them into your CRM where possible. For engineering and mining services clients the headline number is usually qualified enquiries and tender invitations per quarter, reviewed on a video call with the people who make the budget decisions.
Does a growing population mean I should expand my service area?
It can. The metro population grew 2.4% in 2024-25, much of it in outer growth corridors where local competition online is still thin. If you can genuinely serve those suburbs, adding pages early lets them earn authority before the area fills up with competitors.
What is SEO and why does it matter for my business?
SEO is the work of making your site the result search engines and AI assistants choose when someone searches for what you sell: a crawlable site, content matched to buyer intent, and authority earned from other sites. It matters because search is where demand already exists. Someone typing your category into Google, or asking ChatGPT for a recommendation, has a problem right now, and organic visibility puts you in front of them without paying for every click. Unlike ads, the position compounds: the work you do this quarter keeps producing next year.
How long does SEO take to show results?
Most clients see measurable improvements within 3-6 months. Quick wins (technical fixes, content gaps) often appear in month 2-3. Sustainable ranking improvements for competitive keywords typically take 4-8 months. The key differentiator is that results compound. Month 12 is always significantly better than month 6. See our case studies for examples or read the SEO Playbook for the full framework.
What's included in the free SEO audit?
A comprehensive technical audit covering crawlability, indexation issues, page speed, mobile usability, and schema markup. Plus a competitive landscape analysis showing your ranking gaps and opportunities. Delivered within 48 hours, no commitment required. Book your free audit.
Do you guarantee rankings?
No, and any agency that does is lying. What we guarantee is a systematic, proven approach backed by 15+ years of experience. Our retention rate is 94% because the results speak for themselves. See our client results for proof.
How is Mojo Dojo different from other SEO agencies?
Three things: systems thinking, transparency, and AEO readiness. We don't just optimise for Google, we optimise for AI citation engines like ChatGPT, Perplexity, and Gemini. Our clients are future-proofed against the shift from traditional search to AI-generated answers.
How do I choose the right SEO agency?
Ask four things. Who will actually do the work, and can you speak to them directly? What will they measure, and does it end in revenue or in rankings? How do they earn links, and will they show you examples? What did they change on the last site they worked on? Then read their case studies and check whether the client is still ranking today. An agency that answers those plainly, and without a guarantee, is usually the safer choice.
Do I need to change my website's content for SEO?
Almost always, yes, but rarely by rewriting everything. Most sites need clearer page structure, titles and headings that say what the page is about, new pages for intents you are not covering, and pruning or consolidation of thin pages that compete with each other. We propose every change with the reason attached, you approve it, and we implement it. Your brand voice stays yours.
I have a brand new website. Can you help?
Yes, and starting early is cheaper. A new site lets us set the information architecture, URL structure, templates and schema correctly before there is anything to unpick, and build the content plan around real demand from day one. Expect the first months to be about indexation and foundations; ranking for competitive terms follows once the site has earned some authority.
Can I do SEO myself instead of hiring an agency?
You can, and for a small site with time to spare it is a reasonable place to start. Our SEO Playbook lays out the full framework. The case for an agency is speed, judgement and hours: knowing which of the hundred possible fixes matter for your site, having the tooling to prove it, and having people whose whole job is to ship them. Many clients come to us after a year of doing it themselves, with a much clearer idea of what they want.
How does link building contribute to SEO?
Links from relevant, trusted sites are still one of the strongest signals that a page deserves to rank, and the hardest signal to fake. Earned links lift the pages they point to and pass authority through your internal links to the rest of the site. Bought links from marketplaces or private networks do the opposite: discounted at best, penalised at worst. Our link building is editorial outreach and digital PR only.
How do you measure SEO success?
Against the outcomes you care about: qualified leads, transactions, revenue and pipeline attributed to organic search, alongside the leading indicators that predict them, such as indexed pages, non-branded clicks, ranking coverage and AI citations. You get a live dashboard and a monthly review that ties each movement back to the work that caused it.
What are the most common SEO mistakes?
Blocking or orphaning pages you want ranked, letting several pages compete for the same keyword, publishing content nobody searched for, ignoring page speed on mobile, buying links, and changing URLs during a redesign without redirects. The most expensive one is treating SEO as a one-off project rather than a compounding program.
Get your free Perth SEO audit.
Send us your site and we'll deliver a complete SEO audit within 48 hours, including the suburbs and corridors where you are missing. No calls, no obligations, just a clear diagnosis of your biggest SEO bottleneck.
More SEO services.
Specialist pages for your business model, your platform, and the deliverables inside a retainer.
