Perth's Trusted AI SEO Partner
Perth AI SEO from a team that uses machine learning to find the keywords your competitors miss and then builds content that ranks for them. Perth sits a long way from the east coast and runs on mining, resources and local trust, so being the business Perth finds first on Google matters more here than almost anywhere.
Real Mojo Dojo clients, on the record.
The fastest-growing capital, and buyers who ask before they call.
Greater Perth grew by 58,100 people in 2024-25, a 2.4% rise and the fastest rate of any Australian capital. Western Australia also recorded the largest percentage increase in trading businesses of any state that year, at 4.3%. More households and more competitors arrive every month, and a growing share of the first research they do happens in an AI answer rather than a list of links.
The city's economy leans on a small number of very large buyers. Western Australia's resources sector recorded $220 billion in sales in 2024-25, and the engineering, mining services and professional firms that supply it sell to procurement teams and project managers who expect technical depth. Those buyers increasingly ask AI assistants to summarise a supplier's capability, safety record or certifications. If your site cannot answer that clearly, the summary comes from somewhere else, or not at all.
Distance cuts both ways. Perth runs on AWST, two or three hours behind the east coast depending on the season, and many interstate advertisers never tailor their content to the West. That leaves room for WA businesses that publish clear, specific, local answers. An assistant asked about a solar installer in Baldivis or a mining recruiter in West Perth will favour the page that plainly says it does exactly that.
Looking beyond Perth? Our AI SEO Australia page covers the whole country. The same service is available in Sydney, Melbourne, Brisbane and Adelaide.
Related Perth services include SEO, Link Building and ChatGPT Ads. Browse all Perth services.
AI SEO in Perth: a market growing faster than any other capital.
Sourced figures on the growth and the industries shaping what WA buyers ask AI tools.
Industries we help in Perth.
What being cited by AI assistants looks like for the sectors that anchor the Western Australian economy.
Mining, resources and energy services
Suppliers selling into a handful of large operators need capability, safety and certification pages that an assistant can summarise correctly when a buyer asks who can do the job.
Engineering and professional services
The biggest source of jobs in the CBD. We turn engineering, legal and accounting expertise into answer-first explainers with named authors, so AI tools cite substance, not slogans.
Health and allied health
Hospitals employ more residents than iron ore mining does. Clinics need consistent practitioner, service and location details, because AI health answers only name providers they can verify.
Construction and home services
Construction led WA's growth in 2024-25. Builders and trades in Ellenbrook, Byford and Alkimos need service-area pages that tell assistants precisely which estates they cover.
Defence and marine
Firms positioning around the Henderson precinct and the Australian Marine Complex need compliance-aware capability content that AI research tools can read and quote.
Tourism and hospitality
Visitors ask assistants what to do in Fremantle or where to stay for the festival season. We keep venue details, events and bookings consistent so answers stay accurate.
Find out whether AI search can find your Perth business
Book a strategy session and we will show where you are cited today, which rivals are named instead and what is standing in the way.
What is AI SEO?
AI SEO is used to mean two different things, and our AI search visibility service covers both.
Optimising for AI search. Making sure AI assistants and AI search features can find, understand, trust and quote your business. This is also called generative engine optimisation (GEO) or answer engine optimisation (AEO). It covers crawl access, page structure, answer-first content, schema markup, brand mentions and measurement.
Using AI inside the SEO workflow. Using AI tools to analyse large sets of data, cluster keywords, audit sites and draft outlines faster. Every recommendation and every word of copy is reviewed by a specialist. AI speeds up the analysis. It does not replace expert review, original thinking or accountability for results.
AI SEO is not a separate silo. It builds on SEO, link building and content, and for ChatGPT specifically we have a dedicated SEO for ChatGPT service. The difference is what we measure and how we shape each page: answers that can be lifted cleanly, facts that can be checked and a brand that is named consistently across the web.
What we see in our own data.
First-party figures from our audit of B2B companies and from our own website's bot logs. Western Australian firms face the same measurement gap, and none of these are borrowed benchmarks.
Why Western Australian firms miss out on AI answers, and the fix.
Buyers in the West now research across several AI tools before they call. These are the gaps we see most often.
AI referrals are not counted
AI assistants already send visitors, but most sites lump them into direct or referral traffic, so nobody can say what AI search is worth.
AI traffic becomes its own channel
We segment AI referrals in analytics, set a baseline of prompts across the major assistants and report movement monthly.
Capability that only lives in tenders
Mining services and engineering firms often describe their best work in tender responses and prequalification portals. AI crawlers never see those, so assistants describe the firm vaguely or skip it.
Public capability pages with evidence
We publish the non-confidential parts as structured capability, equipment and project pages with schema, standards and figures an assistant can check and cite.
Coverage lost along a long coastline
The metro stretches from Alkimos in the north to Mandurah in the south. A business that only says it serves the city leaves AI tools guessing whether it covers the northern suburbs, south of the river or the hills.
Regions and suburbs named consistently
We define the regions you actually serve and state them the same way across your site, Google Business Profile and listings, so answers about a specific area can include you.
Nobody else vouches for you
AI systems weigh what the wider web says about a brand. Thin mentions, inconsistent business details and few quality links make you a risky source to name.
Third-party proof is built
We earn relevant links and mentions, tidy brand and entity details across profiles and directories, and strengthen the reviews and citations others see.
Traditional search vs AI search: what has changed.
Good SEO fundamentals still matter. What has changed is the shape of the question, the answer and the goal, whether the person asking is a procurement lead in West Perth or a family new to Baldivis.
| Area | Traditional search | AI search |
|---|---|---|
| User behaviour | Short keyword queries, refined by trial and error | Longer, conversational, multi-part questions with follow-ups |
| Results | A ranked list of links | One written answer with a handful of cited sources |
| Journey | Click through several sites to compare | Research happens inside the assistant; visitors arrive later and better informed |
| SEO focus | Keywords, rankings, backlinks | Clear answers, entities, evidence and brand authority, on top of the same technical base |
| Visibility | Position on the results page | Being cited, mentioned or recommended in the answer |
| Measurement | Rankings, impressions, clicks | Citations, share of voice across prompts, AI referral traffic |
How SEO fuels AI visibility.
AI search does not replace SEO. It rewards the parts of SEO that make a page easy to understand and safe to quote.
| SEO activity | How it can help in AI search |
|---|---|
| Topic clusters and internal links | Cover a subject and its follow-up questions in one place, so a system finds a complete set of answers on your site |
| Schema markup | States who you are, what you sell and what each page covers in a format machines read directly |
| Answer-first copy | Gives assistants a short, self-contained passage that is easy to quote accurately |
| Long-form depth | Supports the multi-part prompts people now type, with detail beyond the first answer |
| Links and digital PR | Third-party links and mentions show other sources vouch for you |
| Technical SEO | Crawlable, fast, correctly rendered pages that AI crawlers can actually read |
| Reviews and consistent business details | Help systems recognise your brand as one clear entity and trust it |
| Regular updates | Keep facts, prices and dates current so answers built from your page stay accurate |
We will never promise a citation, because each assistant picks its own sources and they shift constantly. We can take away the reasons you would be ignored, test the questions WA buyers put to these tools, and report each month on what changed.
How we build AI visibility for WA businesses.
Five stages, run remotely and scheduled around WA business hours, built into our SEO delivery.
Baseline
We test a set of real buyer questions across ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI Overviews, and record who is cited, who is named and what the answers get wrong about you.
Access and technical
We check crawl access for AI bots, rendering, speed, indexing and schema, and fix what blocks them. This overlaps with a full SEO audit.
Content
We map the questions your buyers ask, then build or restructure pages with a direct answer first, evidence, definitions and structured FAQs.
Authority
We earn relevant links and mentions, align brand and entity details across the web, and fix wrong or outdated facts at their source.
Measure and refine
We track prompts, citations and AI referral traffic alongside rankings and leads, then feed what we learn back into the next month of work.
What you get with our AI SEO services.
The analysis, the fixes and the reporting are all included, so your people are not left to decode AI search by themselves.
AI visibility baseline. Prompt testing across the major AI assistants and AI Overviews, compared with your competitors.
AI crawler and technical audit. Robots rules, rendering, speed, indexing and structured data reviewed for human and AI bots.
Question and intent research. The real questions buyers ask at each stage, grouped into topics you can own.
Answer-first content. New and rewritten pages built to be understood, quoted and trusted.
Schema and entity markup. Organisation, service, FAQ, product and author markup that states the facts plainly.
Topic cluster architecture. Internal linking and page structure that shows depth on a subject.
Digital PR and link acquisition. Relevant third-party links and mentions that build authority.
Brand and entity consistency. Business details, profiles, directories and reviews aligned across the web.
Wrong-answer correction. Where an AI tool states something incorrect about you, we fix the source it learned from.
AI referral tracking. AI traffic segmented in analytics so its value can be reported.
Human review of every AI-assisted output. AI speeds up analysis and drafting. A specialist checks facts, tone and intent before anything goes live.
Monthly reporting. Plain-language reports on citations, traffic, rankings and leads, with next steps.
Organic search results from our clients.
Published SEO outcomes for clients elsewhere in Australia. They show the content and authority foundations AI answers draw on. They are not local results, and we do not present them as AI citation figures.
Smarter SMSF
150% increase in course sales
ARP
292% increase in organic traffic
Planet Ark Power
46% increase in leads
Loan Gallery Finance
438% increase in organic keywords
Anvelo
2278% increase in organic rankings
Babylon Flowers
787% increase in revenue
Areas we serve in Perth.
Everything runs remotely, over video calls and shared reporting, timed for AWST. In and around the city we work with businesses in the CBD, Northbridge, West Perth, Subiaco, Leederville and Osborne Park, and on the coast in Scarborough, Cottesloe and Fremantle.
North of the river we support firms in Joondalup, Duncraig, Wanneroo, Madeley, Darch and Alkimos, and to the east in Malaga, Midland and Ellenbrook. South of the river, clients come from Victoria Park, Cannington, Gosnells, Armadale, Byford, Rockingham, Baldivis and Mandurah.
Research and guides on ranking in AI search.
We share what we learn in public, including data from our own website and from the companies we audit.
State of B2B AI Visibility 2026: our audit of 719 B2B companies, covering score distribution, the measurement gap and what the leaders do differently.
AI crawlers now match Googlebot in traffic to our site: 30 days of bot logs showing how much of our traffic comes from AI crawlers.
The GEO Playbook: a practical guide to generative engine optimisation.
The AEO Playbook: how to structure content so answer engines can quote it.
Selling to other businesses? See our B2B SEO services. Serving a local area? See local SEO. Optimising for spoken questions? See voice search optimisation.
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
A practical guide to generative engine optimisation.
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page. How those engines decide which businesses to name, how to become one of them, and how to know if it is working.
Send me the GEO Playbook →
Free. 12 pages · 15 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
Do you work with Perth businesses?
Yes. All of our work with WA businesses is remote. We meet by video call at times that suit AWST, and shared reporting shows every prompt test, fix and traffic change as it happens.
What is AI SEO?
AI SEO is the work of making your business visible in AI-generated answers from Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot and Claude. It is also called GEO or AEO. The term is also used for using AI tools inside SEO work. We do both, with a specialist reviewing everything before it goes live.
Is GEO the same as SEO?
No, but they overlap heavily. GEO (generative engine optimisation) focuses on being cited and recommended in AI answers. It relies on the same foundations as SEO: crawlable pages, useful content, structured data and authority. It adds answer-first writing, entity consistency and measurement of citations. Weak SEO fundamentals will hold GEO back.
How do I get my content into AI Overviews or ChatGPT answers?
No one can guarantee inclusion, because each assistant picks its own sources. You improve your odds by letting AI crawlers reach your pages, putting a clear direct answer near the top of each page, backing claims with figures and sources, adding schema markup, and earning links and mentions from other credible sites. Then test real buyer questions regularly to see what changes.
Is AI search really changing how people find businesses?
Yes, and the change shows up in our own data as well as the industry's. On mojodojo.io, AI crawlers accounted for 35.0% of bot visits over 30 days, level with search engines, across 240,060 visits from 24 bots. Buyers are asking longer questions and getting written answers, so being named in the answer matters as well as ranking. Classic search is still very large, which is why we build on both.
What results can I expect from AI SEO?
Expect better coverage, more accurate answers about your business and more citations and mentions for the questions that matter to your buyers, alongside stronger organic performance. We do not promise a fixed ranking or citation count. For a sense of the underlying SEO results, see our published case studies, such as a 292% increase in organic traffic for ARP Engineering and a 438% increase in organic keywords for Loan Gallery Finance.
Can AI SEO drive traffic and leads?
It can, but the pattern differs from classic search. Some searches now end inside the answer without a click, so we track citations and brand mentions as well as visits. Visitors who do arrive from AI assistants have often done much of their research already. We segment AI referrals in analytics so leads from that channel can be counted, not guessed.
Does the time difference with the east coast matter for AI SEO?
Not for the work itself, which happens on your website and across the wider web. It matters for how we run the engagement: we book calls in WA business hours, and we time content updates and announcements for your audience's working day rather than an eastern-states schedule.
How do you measure success in AI SEO?
We set a baseline of real buyer prompts across the major assistants, then track how often you are cited or named, how accurate the answers are, and how you compare with competitors. Alongside that we report AI referral traffic, organic rankings, conversions and revenue. Only 9% of the companies in our State of B2B AI Visibility 2026 audit actively measure AI referrals, so this alone is a gap most businesses can close.
How long does AI SEO take?
Technical and content fixes can be picked up by crawlers within days to weeks, and early movement in prompt testing often shows within the first few months. Building authority takes longer, in the same way as SEO. We report monthly so you can see progress on each stage instead of waiting for one large result.
Why is brand authority so important in AI search?
AI systems try to avoid naming unreliable sources. They look for signals that others vouch for you, such as relevant links, consistent business details, reviews and mentions. A page with the right answer but no outside corroboration is easier to skip. That is why our AI SEO work includes digital PR and brand consistency, not only on-page changes.
Which businesses benefit most from AI SEO?
Businesses whose buyers research before they get in touch, such as B2B and professional services, software, healthcare, finance, ecommerce and high-consideration local services. If your customers ask questions before they buy, they are likely asking an AI tool. It is a weaker fit for businesses with no website content to build on, where we would start with the SEO foundations first.
Can AI SEO help mining services and engineering firms win work?
It helps you be found and described correctly when buyers research. Procurement teams and engineers increasingly ask AI tools to compare suppliers or explain a capability. We make your public capability, safety and project information clear and citable. Winning the work still comes down to your tender and your track record.
Should I block AI crawlers?
It depends on your goals. Blocking tools such as GPTBot or ClaudeBot in robots.txt keeps your content out of those systems, which also removes the chance of being cited by them. If visibility in AI answers matters to you, allow the crawlers you want and keep sensitive or paid content protected. We review this as part of the technical audit and agree the policy with you.
What makes Mojo Dojo different from other AI SEO agencies?
We publish our own data instead of quoting borrowed benchmarks, including an audit of 719 B2B companies and the bot logs from our own site. We have more than 15 years in SEO, so AI work sits on proven foundations. And we are open about limits: no citation guarantees, and a specialist reviews every AI-assisted deliverable.
Request your free AI visibility audit.
Send us your website and we will check how AI assistants describe you, whether their crawlers can reach your pages and where competitors are cited in your place. A written diagnosis follows within 48 hours, with no calls and no obligation.