Perth's Trusted B2B SEO Partner
Perth B2B SEO for mining services, resources contractors, and industrial suppliers who need buyers to find them without an east coast sales team. Perth's isolation means procurement teams rely heavily on search and on local trust, so ranking first for niche technical keywords is the fastest route to the shortlist.
Real Mojo Dojo clients, on the record.
B2B SEO for a resources-driven economy.
Western Australia’s resources sector recorded $220 billion in sales in 2024-25, led by iron ore and LNG, and resources made up 92% of the state’s merchandise exports. The state accounted for 17% of the national economy, more than 1.5 times its population share. Much of that spending flows through the capital to engineering consultancies, mining services contractors, equipment distributors and technology suppliers, and most of them sell to a small number of very large buyers.
That makes B2B search here unusual. The audience for a term such as a conveyor component, a hazardous area electrical service or a tailings consultancy may be a few dozen procurement officers and engineers, and they search with precise technical language. Broad keywords bring in the wrong people. A small set of specification-led pages, backed by capability statements, project examples and safety credentials, usually outperforms a large content programme aimed at traffic.
Distance cuts both ways. Many east coast advertisers do not target the west closely, which leaves room for firms that do, but buyers also expect suppliers who understand the local market and its working week. We build pages around the sites, commodities and standards your buyers name, and we connect B2B work to our broader SEO services where you also serve households or small trades.
We also run this service nationally: see B2B SEO Australia. Operating in other cities? See Sydney, Melbourne, Brisbane and Adelaide.
Related Perth services include SEO, Enterprise SEO and LinkedIn Ads. Everything else we do here is listed under Perth services.
B2B SEO in Perth: the market behind the searches.
State and metro figures. The resources totals are Western Australia-wide, not metro-only.
Industries we help in Perth.
Six sectors where buyers are few, technical and valuable.
Mining services and METS suppliers
We build pages for the equipment, parts and services that site and procurement teams search by specification, with capability statements and safety credentials that help you reach a supplier shortlist.
Engineering and professional services
The City of Perth names professional, scientific and technical services as its largest employer. For consultancies serving resources clients we create expertise pages that a project director can forward to colleagues.
Defence, shipbuilding and marine
The Henderson Defence Precinct will host depot-level maintenance for AUKUS submarines. Contractors need compliance-aware pages that state capabilities, accreditations and past project types plainly.
Machinery wholesale and agribusiness supply
Wholesale trade rose 5.9% in 2024-25, and agriculture grew 14.6%. Distributors selling across a very large state need catalogue and part-number SEO so regional buyers find stock without calling around.
Construction and building products
Construction was the largest contributor to state growth, up 4.4%. We target commercial project, material and subcontract searches for firms supplying builders in the growth corridors.
Health and medical suppliers
Hospitals were the largest employer of residents at the 2021 Census, ahead of iron ore mining. Health technology and service vendors need pages that answer clinical procurement questions first.
Find out which procurement searches you are missing
Book a strategy session and we will show which technical and supplier searches your competitors rank for and where the biggest lead opportunities sit.
What B2B SEO does for a business that sells to businesses.
Three B2B results from our published case studies, including an engineering consultancy serving mining and industrial clients. They show the method, not Western Australian results.
Why B2B search needs its own playbook.
Few buyers, technical queries and long procurement cycles change the plan and the way results are judged.
Fewer searches, far higher value
A niche B2B term may only be searched a few hundred times a month, but each buyer can be worth tens of thousands. We chase intent and deal value, not volume.
Queries that look like specifications
Buyers search product codes, part numbers, standards, compliance terms and specific operational problems. We build pages that answer those exact searches.
A buying committee, not a single shopper
The engineer, the procurement lead and the finance director all search differently. We map content to each role and to each stage of the decision.
Long sales cycles
Research can start months before an enquiry. We build content for early, middle and late stage searches so you are present at every step, not only at the end.
Lead quality over traffic
We track form fills, calls and CRM outcomes, and refine targeting to attract the companies you actually want to sell to, not anyone who can click.
Trust and proof carry the decision
B2B buyers check credentials, case studies and reviews before they make contact. We build the pages and third-party signals that answer those checks.
Get your free B2B SEO audit.
Submit your website and within 48 hours we will send a B2B SEO audit of your technical health, capability pages and the specification searches your buyers use. No calls, no obligations.
What our B2B SEO service covers.
Twelve parts, implemented by us, so your team gets shipped work instead of a report to action.
B2B keyword and intent research. Commercial, problem-led and technical searches mapped to the roles and stages in your buying journey.
Technical SEO audit and fixes. Crawl, indexation, redirects, canonicals, sitemaps and Search Console issues, fixed and not only reported.
Service and solution page optimisation. Titles, copy, structure and internal links for the pages that carry your enquiries.
Product and catalogue SEO. Specification-led product pages, category structure and SKU or part number targeting for distributors and manufacturers.
Content for every stage of the funnel. Guides, comparisons, technical explainers and case studies for awareness, evaluation and decision stage searches.
Landing pages built to convert. High intent pages with clear proof, short forms and a single next step, connected to conversion rate optimisation.
Authority and link building. Relevant links from industry publications, associations and suppliers through link building and digital PR.
Structured data and entity signals. Organisation, product, service and FAQ markup so search engines and AI assistants understand what you sell.
Site speed and mobile experience. Core Web Vitals, image weight and template fixes, including page speed work.
Analytics and lead tracking. GA4, Tag Manager, call and form tracking, plus CRM hand-off so we can report leads and pipeline, not just sessions.
Reporting and reviews. Monthly reporting on enquiries, lead quality and revenue influence, with a clear plan for the next month.
Ongoing SEO audits. A regular SEO audit cycle to catch regressions and new opportunities early.
Built for technical buyers and long procurement cycles.
Our B2B clients sell engineering services, industrial equipment, software, professional services and manufactured goods, and several serve mining and industrial buyers. The commodity and the standard change the keywords, but the buying pattern repeats: a site problem, a search, a shortlist, then contact with the suppliers that look credible.
We begin with your customers and sales team, not a keyword tool. We ask which enquiries are most valuable, what buyers ask before they call, and which objections cost you deals. That shapes the page plan, the content calendar and the way we report.
B2B search is also moving toward AI answers and comparison summaries. We make sure your product, service and company information is structured so assistants can cite it. Read more on AI SEO. If you operate across a very large site or many business units, our enterprise SEO service is built for that scale. SEO works best alongside paid channels such as LinkedIn Ads and Google Ads, and as part of a wider lead generation plan.
Our B2B SEO process.
Six stages tied to enquiries, delivered remotely through video calls and a shared dashboard.
Business and buyer research
We interview your team, review your best customers and lost deals, and study the competitors buyers compare you to.
Full site audit
Technical, on-page and content review across every template, so we know exactly what is holding enquiries back.
Keyword and content strategy
A prioritised plan of pages and content ranked by likely lead value and effort, agreed with you before work starts.
Implementation
We ship the fixes, pages, content and structured data, coordinating with your developers where needed.
Authority building
Earned links and mentions from industry sources that make your business credible to searchers and search engines.
Reporting and iteration
Monthly reporting on leads, lead quality and pipeline influence, then we double down on what works.
Areas we serve in Perth.
We work remotely with businesses along the whole coastal strip. Consultancies and corporate headquarters across the CBD, West Perth, Subiaco and Leederville make up one group. Industrial suppliers and distributors in Osborne Park, Malaga, Welshpool and Kewdale make up another, with technology firms around Bentley and Technology Park.
To the south we support marine and defence contractors at Henderson and the Australian Marine Complex, businesses in Fremantle and Rockingham, and growing firms in Baldivis and Mandurah. North of the river we cover Joondalup, Wanneroo and Alkimos, and to the east Midland, Ellenbrook and Armadale. Because buyers often search by region, we build pages for the areas you actually supply.
Results for B2B businesses like yours.
Published outcomes from engineering, industrial and technology firms that sell to other businesses. We share them to show our approach, not as results in this city.
ARP
292% increase in organic traffic
Aerosweep Pty Ltd
533.69% Increase In Organic Traffic
Salt 3
430% increase in organic traffic
BizHealth Consultants
261% increase in organic users
Inzenious
247% increase in sessions
Advance Strata Consulting Group
66.67% Increase In Goal Completions
“Their team understood our business before we even had to explain it. Enquiries are up 250% and the quality is better than ever.”
How businesses choose suppliers now.
How businesses choose suppliers now, and what a founder should do about it, ten chapters and one worksheet.
Send me the B2B Playbook →
Free. 14 pages. 18 min read. In your inbox. Magic-link delivery, it arrives in about two minutes, and there's no sales call attached to reading it.
What is B2B SEO?
B2B SEO is optimising your website so it appears in search results when other businesses research what you sell. It combines technical SEO, service and product pages, content for each stage of a long buying process, and link building, and it is measured by qualified leads and pipeline rather than rankings alone.
We sell to a handful of mining companies. Is SEO still relevant?
Often it is. Engineers and procurement officers still search when they need a new supplier, a replacement part or a specialist service, and a few precise pages can reach them at that moment. We judge success by enquiries from the right companies, not by traffic.
How is B2B SEO different from B2C SEO?
B2B buyers search less often but with higher intent, and the search often looks like a product code, a specification or a business problem. Sales cycles are longer, several people are involved, and one enquiry can be worth a great deal. B2C SEO usually chases larger volumes and faster, smaller transactions.
Is SEO worth it for B2B?
Usually yes, because business buyers research online before they contact a supplier, and organic search is one of the few channels where that research reaches you without paying per click. It compounds over time, so it suits businesses with a longer sales cycle and a high value per customer.
How long does B2B SEO take to work?
Technical fixes can affect crawling and indexing within weeks. Ranking gains and enquiries usually build over several months and then compound. We do not promise a date, but we set milestones for the first ninety days so you can see progress in leads, not just reports.
Do you work with Perth businesses?
Yes, and we do it remotely. Western Australian clients meet us over video calls and follow progress in shared reporting, so the time difference with the east coast does not slow anything down.
What results can I expect?
It depends on your starting point, sector and competition, so we do not promise a figure. For reference, ARP Engineering grew organic traffic 292% and conversions 100%, Aerosweep grew goal completions 670% and Salt 3 grew organic traffic 430%. Each is published in our case studies.
Do you work with manufacturers, distributors and industrial businesses?
Yes. Engineering, industrial, manufacturing and equipment suppliers are among the clients in our case studies. Those sites often have large catalogues, technical product data and buyers who search by specification, which we plan for from the start.
Do you work with SaaS, technology and professional services firms?
Yes. The approach changes with the sector: software and technology firms focus on problem and comparison searches and demo requests, while professional services firms focus on credibility, specialisation and enquiry quality. We tailor the page plan and reporting to each.
How do you measure lead quality, not just traffic?
We track form submissions, phone calls and goal completions, and where you share CRM data we follow those leads through to qualified opportunities and revenue. That lets us shift effort toward the pages and topics that bring in the right companies.
Should I hire an agency or build B2B SEO in-house?
An in-house hire gives you focus and product knowledge but one skill set and one point of view. An agency brings technical, content and link building specialists together, and can scale up or down. Many businesses use both, with an internal owner working alongside an agency.
How is B2B SEO different from lead generation or paid ads?
Paid channels such as Google Ads and LinkedIn Ads deliver leads while you pay for them. SEO builds an asset that keeps bringing enquiries after the work is done. They work best together, and a broader lead generation plan can combine them.
Should we target regional WA as well as the metro area?
If your buyers or sites are regional, yes. Many suppliers serve customers across a very large state, so we plan pages around the regions, sites and industries you supply rather than a single city term.
Why choose Mojo Dojo for B2B SEO?
We plan around your buyers and sales pipeline, we include implementation rather than handing back a to-do list, and we report on leads. Our case studies show the outcomes for engineering, industrial and technology businesses that sell to other businesses.
Get your free B2B SEO audit.
Submit your website and within 48 hours we will send a B2B SEO audit of your technical health, capability pages and the specification searches your buyers use. No calls, no obligations.