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ChatGPT Ads Management

Who isn't using ChatGPT to search these days? Whether it's finding the best restaurants, a service provider, or their next purchase — ChatGPT is influencing that decision. The question is… will they find you?
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ChatGPT Ads on OpenAI's advertising platform

What Are ChatGPT Ads?

It's not quite like Google Ads.

Rather than relying solely on a single search query, ad relevance can be informed by the broader context of a conversation and the user's apparent intent.

Ads are designed to appear naturally within the conversation flow, so they feel like part of the user experience rather than a separate search results page.

If someone has spent weeks or months using ChatGPT to research a particular brand, product category, or service, the AI has a much richer understanding of what they're trying to achieve than a single search query can provide.

In this type of environment, advertising can be guided by analysing the context of the conversation and identifying signals that gauge a user's interests or intentions. The result? A more relevant and enriching advertising experience.

ChatGPT Ads vs Google Search Ads

  • Context from the conversation vs context from a single query
  • Designed for chat flow vs designed for search result pages
  • Intent builds over multiple turns vs intent captured in one search

Please note: ads are currently only shown to users on ChatGPT's Free and Go plans. Ads are not shown to users on Plus, Pro, Team, Enterprise, or Education plans, or to users identified or predicted to be under 18.

Available in AustraliaYes — live since early 2026
CPC bidding (typical)USD $3–5 per click
CPM bidding (typical)USD $60 per 1,000 impressions
Minimum engagement$2,000/month ad spend
ReportingAds Manager Beta + UTM attribution
Answer independenceAds never change ChatGPT's response
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Our Process

How we launch and optimise your ChatGPT Ads.

01

STEP 01

Audience & Intent Research

We start by identifying the conversations and decision-making moments most relevant to your business. This includes audience research, competitor analysis, customer pain points, and the topics people are likely to explore in ChatGPT before making a purchase or enquiry.

02

STEP 02

Strategy & Creative Development

We develop a campaign strategy aligned with your objectives, crafting messaging that resonates inside a conversational environment. Creative assets, landing pages, offers, and conversion tracking are all reviewed and refined before launch. Every ad ships advertiser name, favicon, headline, description, landing page and image asset.

03

STEP 03

Launch & Learn

Once campaigns go live, we monitor performance and engagement signals closely. Bidding starts conservatively so we can gather data and better understand customer intent, then we scale budgets as performance insights emerge.

04

STEP 04

Optimise & Scale

Monthly optimisation cycles focus on bid adjustments, message testing, landing page improvements, audience expansion, and budget scaling. Every change is measured and evaluated against a clear before-and-after benchmark.

ChatGPT Ads pricing, spend, and measurement.

ChatGPT Ads Pricing & Spend

ChatGPT Ads can be purchased on either a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, giving businesses flexibility depending on whether the goal is traffic, leads, awareness, or reach.

For performance-focused campaigns, CPC bidding means you only pay when a user clicks on your ad. For brand awareness and visibility campaigns, CPM bidding maximises exposure across relevant conversations.

As part of our management service, we help determine the most suitable bidding strategy based on your budget and objectives — then monitor performance closely and optimise your campaigns along the way to maximise return on investment.

Measuring Performance & Results

In a channel without classic cookie-based attribution, we rely on UTM parameters and OpenAI's Ads Manager Beta reporting rather than last-click alone. Ads Manager Beta currently tracks impressions, clicks, CTR, average CPC, average CPM, and conversions.

By combining platform data with your broader marketing analytics, we measure the outcomes that matter most to your business — leads, revenue, pipeline — not just clicks.

Privacy & Answer Independence

Customer conversations remain private and are never shared with advertisers. Campaigns only receive aggregated performance data — impressions, clicks, and conversions — which is enough to measure performance without identifying individual users.

OpenAI has also committed publicly to answer independence: advertising will not alter the responses ChatGPT gives its users. Users retain full control over their privacy and ad-personalisation preferences.

How We Manage Your ChatGPT Ads

Our 6 ChatGPT Ads management principles.

The disciplines that separate a ChatGPT ad campaign that compounds from one that quietly burns budget.

Conversation-Intent Research

We map the questions your ideal customers already ask ChatGPT before they buy — product comparisons, price-checks, category education, competitor evaluations. That question map becomes the foundation of every campaign we build, so your ads intercept intent that has already formed.

Native Ad Creative & Assets

Every ChatGPT ad ships six components: advertiser name, favicon, headline, description, landing page, and image asset. We craft each one to feel native to the conversation rather than shouty — because on ChatGPT, relevance and clarity beat loud creative every single time.

Conservative-to-Scaled Bidding

New accounts on any AI ad platform need a controlled learning phase. We start with conservative CPC or CPM bids to gather clean intent data, then scale spend deliberately as conversion patterns emerge — never before.

Landing Page Alignment

The conversation on ChatGPT is nuanced — your landing page should be too. We audit and, where needed, build dedicated landing pages that continue the conversation the user was having, matching messaging, tone, and offer to the ad they clicked.

UTM & Attribution Architecture

Without classic cookies, attribution on ChatGPT lives in your UTMs, your CRM, and your analytics stack. We build a tagging schema that lets you cleanly attribute leads and revenue back to ChatGPT campaigns inside GA4, HubSpot, Pipedrive, or your BI tool of choice.

Monthly Optimisation Cycles

Every month we review bid strategy, test new ad copy, refine audiences, and expand budgets where results earn it. Every change is measured against a clear before-and-after benchmark so you can see exactly what moved the needle and why.

ChatGPT Ads Common Questions

Are there ads in ChatGPT right now in Australia?
Yes. As of early 2026, ChatGPT ads are now available in Australia. They currently appear as sponsored results embedded within or below ChatGPT answers.
Will ChatGPT Ads change the answers the assistant gives?
No. OpenAI has explicitly committed to answer independence as part of their core advertising principles — advertising will not change the answers the assistant gives.
What does it cost to advertise on ChatGPT?
ChatGPT ads currently support both CPC and CPM pricing. CPC campaigns typically start around USD $3–5 per click, while CPM campaigns generally begin at approximately USD $60 per 1,000 impressions. The right budget depends on your industry, audience, and campaign objectives — we help you model this during the planning process.
Is my customers' conversation data shared with advertisers?
No. Customer conversations remain private and are not shared with advertisers. Advertisers only receive aggregated campaign data such as impressions, clicks, and conversions — enough to measure performance without identifying individual users. Users also retain control over their privacy settings, including options to manage ad personalisation and marketing-related data preferences.

Get Started

Get your free ChatGPT Ads audit.

Submit your website and we'll send you a ChatGPT Ads opportunity audit within 48 hours. No calls, no obligations — just a clear read of how conversational-search buyers are (or aren't) finding you.

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Locations & industries

ChatGPT Ads Management in Australia

We work with businesses across every major city. Pick your local page for regional case studies and pricing.

Industry-specific ChatGPT Ads Management

Playbooks tuned to the buyer journey, ad platforms, and compliance rules of your vertical.