Playbooks
Tactical guides written by practitioners, not AI. Skim in under 10 minutes, apply this week.
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Acquisition
7 playbooks
The Hyper-Targeted Growth Playbook
Stop throwing money at the wall. Four parts and sixty-odd boxes: who you are talking to, how to reach only them, what to say, and the pre-flight checks that stop a campaign failing on a 404.
10 min read
The LinkedIn Organic Playbook
The feed rewards people, not companies. How a founder or a sales lead becomes the name the market already knows, in twenty minutes a day, before a dollar goes into ads.
9 min read
The LinkedIn Paid Playbook
The most expensive click in B2B, and the only one that comes with a job title attached. How to make it pay: an offer worth stopping for, a funnel built before the campaign, and the follow-up that turns a download into a deal.
9 min read
The Meta Ads Playbook
Struggling to navigate the ever-evolving landscape of Facebook ads? Feeling overwhelmed by targeting options, campaign goals and confusing metrics? Nineteen tactics for getting Meta advertising to pay.
12 min read
The Meta Playbook
Executives are on LinkedIn for forty minutes a week and on Instagram every evening. How to reach them there, what to say, and what changed in Meta's targeting since the last time you tried.
9 min read
The PPC Playbook
What nine years and $32 million of Google Ads taught us about outsmarting competitors instead of outspending them. One client, five ideas that transfer to any account.
9 min read
The SEO Playbook
How search engines rank pages, and what to do about it. Rebuilt for a results page that now includes an AI answer.
15 min read
Strategy
7 playbooks
State of B2B AI Visibility 2026
Across SaaS, ecommerce, fintech, healthcare, and services, the average AI Visibility Score is 50 / 100. The companies that crack 70 do four things the rest aren't. This is what we found.
The AEO Playbook
AI tools now answer questions instead of listing websites. This guide explains how to get your business included in those answers.
11 min read
The B2B Playbook
How businesses choose suppliers now, and what a founder should do about it. Ten chapters and one worksheet.
11 min read
The Buyer Personas Playbook
Every keyword, every page, every ad and every answer you want a machine to give about you starts with one question: who is buying, and what are they actually trying to get done? How to research it properly, write it down usefully, and put it to work across search, AI engines, your website and paid media.
10 min read
The GEO Playbook
A growing share of your buyers now ask ChatGPT, Gemini, Perplexity or Claude and never see a results page. How those engines decide which businesses to name, how to become one of them, and how to know if it is working.
9 min read
The Website Playbook
Most websites are built by people who think about how they look. This one is about how they sell: the funnel, the proposition, and the landing page, in the order you should work on them.
11 min read
The Whale Hunting Playbook
Most firms market with a net and sort through what it drags up. This is the spear: name the hundred accounts you actually want, surround them with search and paid air cover, then reach the people inside them one human message at a time.
10 min read