Real estate SEO

SEO for real estate is extremely competitive and one of the hardest niche to compete in. This is because real estate is predominantly dominated by companies like real estate or domain who are massively privately funded entities with teams of SEO experts in house.

The market also has many real estate agents, property agents, property buyer’s agents, companies providing other real estate services, other real estate verticals and other companies actively competing for real estate related keywords on top of search engines like Google.

What are some of the most common challenges a real estate agent would face when optimizing their site for SEO or Google ?

Real estate attract two side of the market – buyers and sellers.
Lack of rankings for property appraisal related keywords
Lack of local presence for terms like “agent near me” or “real estate company near me”
Very low visibility only for specific service areas
No consistent flow of leads
No in-house expertise in SEO or paid ads
No control over lead quantity and lead quality
Forced to use between a couple of options for real estate CMS websites

While real estate agents generally cater to two side of the market, SEO strategy focused towards the sellers is generally viable as it keeps the money flowing into the real estate business.

Our Real Estate SEO services

People won’t always type in “real estate agents” into Google. Their searches will be much more specific like “property valuations” or “home buying checklist”. To cater to keywords at all part of the funnel will require a comprehensive plan of action including an implementation strategy to improve your SEO.

We can help with a comprehensive real estate SEO strategy

On-page SEO audit

Our real estate SEO services will cover an on-page audit that includes

Title tags, meta descriptions and other missing meta data
Open Graph tags and other meta tags
Subject relevance
Property specific listings
Property appraisal pages evaluation + improvements
Duplicate or thin content
Address pages optimization
Avoiding Keyword stuffing and topical relevance + topical map development
Document outline + template hierarchy
Archiving sold properties

Technical SEO audit

This will include

.htaccess files and DNS prefetch or other optimizations
Caching setup + optimization
Proprietary real estate CMS optimizations
Image optimization
Robots.txt
Sitemap issues
HTTP headers
404 and 301 redirects
Page speed issues

Off-page SEO audit

We will look at and provide intelligence on

Backlinks
Domain and page authority
Backlink quality
Backlink toxicity
Backlink topical relevance
Backlink placement
Backlink relevance
Backlink volume
NAP and citations improvements
Real estate specific links
Links from property portals

SEO report with recommendations

We will organize the report in order of impact with the most critical being the top most things to implement or fix. The report will also cover areas like

Broken links
internal linking opportunities
Title tag similarities
Copy issues
Content volume and relevance
Topical similarities
Structured data or Schema issues
HTML validations
Query relevance and intent report
Page loading times and lighthouse report with recommendations for your CMS whether that be WordPress, Prestashop, Shopify or Magento or other real estate specific CMS.
Site hierarchy diagram
Crawl directed graph
404 and 301 pages
Canonical report

Mojo Dojo is a Melbourne SEO agency that has a local presence in Brisbane, Sydney, Perth and other regional parts of Australia.

SEO Clients & Results

See some of our impressive clients & results

220% increase in revenue yoy
138% increase in bookings
6117% increase in traffic revenue
498.27% increase in leads
550% increase in organic growth
34% increase in organic traffic
198% increase in organic traffic
787.61% increase in revenue

our approach to real estate SEO services

Millions of people each year search on Google for finding their right home. Australia has over 11.1 million homes with population of just over 27 million.

Some interesting stats about real estate include:

Overall property debt is considered low for a developed economy
Australia’s population has doubled in the last 50 years
Australians are not average middle class as widely believed
Australia’s population is aging and there is an expected boom in real estate considering the migration levels.

It is important to focus on improving not only your website but also to improve the conversion rates of the key pages of your website to capture and monetize all the traffic you get from all channels.

From an SEO viewpoint, you need to focus on

Building an organic growth plan that is sustainable
Perform and uncover most profitable keywords
Improve your Google My Business listings
Build your authority
Develop and implement a content plan
Focus on technical SEO
Build high quality links

SEO for real estate agents & property buyer’s agent

Real estate SEO will likely not outperform real estate ( REA group ) or Domain on Google. It’s about attracting many more local buyers and sellers in your area.

Some of the main benefits of our SEO plan includes:

Rank for key terms like “property appraisals” or “property valuations” to attract sellers to your agency
Target the right audience to boost your conversion rates
Educate and engage the community especially in Australia since most people prefer real estate companies with higher community engagement
Create service pages for other services your agency offers like property management, property repair services and so on..

Our real estate SEO services are not limited to just doing the on-page or the off-page implementation but also focus on providing the right advice in helping your business grow. We can also help you with marketing automation or EDM management for your real estate business to hit the right customers at the right time.

Best keywords to rank for real estate companies

We will help you find the most relevant real estate keywords to rank for outside of ranking for your commercial intent service pages and home address pages.

Our keywords research will be commercial, transactional and one that are likely to bring you actual buyers or sellers.

Our SEO keyword research will uncover the most profitable keywords for you including deep diving into your Google ads campaigns or Facebook ads or Linkedin Ads to look at the highest converting keywords.

Our real estate SEO keyword research

Real Estate Professionals	Real Estate Services	Real Estate Types	Real Estate Search
Real estate agent	Property Sales	Residential real estate	Real estate agent near me
Real estate broker	Property Rentals	Commercial real estate	Local real estate
Real estate consultant	Home Valuations	Luxury real estate	Top real estate agencies [[suburb]]
Real estate appraiser	Commercial Leasing	Investment properties	Local real estate companies
Real estate brokers near me	Property Management Services	New homes	Homes for sale near me
Real estate agents in [[city]]	Home Staging and Marketing	New developments [[city]]	Luxury homes for sale [[city]]
	Real Estate Consulting		Affordable homes [[city]]
			Real estate market trends [[city]]