TikTok spark Ads
Spark Ads is a TikTok ads native ad type that allows brands to partner with creators and amplify their content to reach a broader audience.
With spark ads, you can either publish content with your own TikTok account post or using organic posts made by other creators – with their permission.
Spark Ads differ from regular In-Feed ads (Non-Spark Ads) in that they utilize posts from genuine TikTok accounts. This means that all engagement metrics (views, comments, shares, likes, and follows) accrued during the promotion are attributed to your organic posts. You can reuse your organic TikTok posts as ad creatives without any limitations.
Mojo Dojo has experience working with content creators and brands generating creative assets for best performing ads. TikTok ads are performative and ads fatigue or blandness will immediately kick in if the users can tell that the creator is acting out or script reading.
On TikTok Ads Manager, Spark Ads support both Auction and Reach & Frequency buying types.
Auction Buying Type Advertising Objectives available for Spark Ads include:
- Reach , Video Views, Community Interaction, Traffic, App Installs, Conversions, Lead Generation, and Shop Purchases (Alpha).
Reach & Frequency Buying Type Advertising Objectives available for Spark Ads include:
- Reach, Traffic, and Video Views.
With spark ads, stories work the best because they have a very cohesive narrative around the product or the service being advertised. We aim for authenticity over perfection.
Mojo Dojo can help you create high-quality video content & recommend ideas with high virality. We integrate laser precision targeted campaigns for high growth in User Generated Content and other TikTok ad campaigns.
We can provide help with:
- A tailored TikTok Ads management strategy for your niche and industry
- Laser targeted audience lists so you’re speaking to the right people
- Branding and creative asset production
- Creative and TikTok ad campaign optimization
- TopView ads campaign management
- Spark ads creation & management
- Access to in-depth research on influencers that’s not available anywhere else
- Branded hashtag challenges creation and moderation
- TikTok In-Feed Ads campaign creation
- Recommendations to make viral content refined by running hundreds of campaigns
- Retargeting to ensure you never miss a customer
- A full-funnel approach to TikTok Ads including remarketing on Google or remarketing on Linkedin
- Complete tracking setup for ongoing monitoring
- Detailed reporting so you can see your ROI in real-time
How we can improve your TikTok spark ads?
TikTok ads can be considered high converting based on a number of parameters including brand awareness, organic traffic, engagements & revenue generated.
We will help create or improve your spark ads:
- Focus on authenticity as opposed to scripting
- Improve hooks or storytelling in your paid ads
- Demonstrate problem solving nature of your product or service
- Keeping you ad short and engaging
- Sharp editing
- Strategic ending
- Transition effects, background music selection, video reversals and time warp effects
Our clients consistently enjoy higher conversions, consistent lead flow, and more sales with our ad improvements.
Based on data from TikTok, spark ads have a 30% higher completion rate and 142% higher engagement rate than standard in-feed ads.
Spark ads also have 4.2% lower CPM costs and drives up conversion by at least 43%.
Let our Mojo Dojo social team help you leverage data and technology to get the best return on your TikTok ads.
TikTok Spark Ads Management
We run ads for Australia’s most sophisticated companies.
Attract the right audience with our TikTok ads management strategy.